PGDBA - 3rd Sem Specialization - Marketing: Cases in Marketing Management - 1

• This question is from the case study "Mr. Ramrao Panase" :The sales rep of the company did not recommend the termination of Sujata & Anil because :-The demand may get disturbed
• In initial years the concentration is in - Northern reagion
  This question is from the case study "Switchex Company" : Switchex company manufactures - Entire range of awitchgear products
  Pricing strategy - Lower than the competitors by 8-10%
  Its Pune office headed by - Mr. Patil
• This question is from the case study "Mahesh Pharmaceuticals" : What are the responsibilities of Propaganda Stockiest?Distribute the medicines , Get medicines prescribed by the doctors
• This question is from the case " Seven Species" : Which countries were banned from exporting shrimps?India , Pakistan
• This question is from the case study "Deepak Pharmaceuticals" : Why did Mr. Khanna slashed Ad budget?Supply shorter than demand
• This question is from the case study "The Kellogg Company" :To increase sales in Brazin the marketing director had to create a ________ breakfast habit.Nutritious
• This question is from the case study "Challenger Sports" : If a particular cricket star fails then this leads to :-less sale of bats with his photo , High inventories
• This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.True
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  This question is from the case study "Sukhi and Bhoopy" : Using S & B brand name for the new products produced in the new sewing machine is called Brand Extension.True
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  This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-
  To see product Performance , Was done for 2 months
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  This question is from the case study "Seema Leather" : Indian leather industry is facing problem of :-
  Modernisation
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  This question is from the case study "Konkan Trading Company" : Why was the officer promoted by 5 grades?Extraordinary Sports performance
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  This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct marketing firm.
  True
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  This question is from the case study "Suc Seed Plantation" :M/S Suc Seed are innovator - manufacturers & not too expert in ________ technique.Marketing
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  This question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________.CCA will market ABC brands with their own
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  This question is from the case study "Mr. Vikrant Modi" : In what industry the product of this company used as Raw Material?
  Chemical , Pharmaceutical
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  This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit currently present?Glucose , Salted