Cases in Marketing Management - 6

True/False
Question
This question is from the case study "Air Cool India Ltd." : The launch got delayed because the dealers were not ready.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
This question is from the case study "Solar Energy" : What is the Product Benefit of a Solar operated Products?
Correct Answer
Saves electricity & Money
Your Answer
Saves electricity & Money

Multiple Choice Single Answer
Question
This question is from the case study "Saloni - Chocolates" : Developing Contacts with the local schools was a :-
Correct Answer
PR Activty
Your Answer
Promotional Activity

Multiple Choice Multiple Answer
Question
This question is from the case study "Wall Mart - Logistic Leader" : What problems did Wall Mart faced in some markets?
Correct Answer
Lack of Historical data , Inexperienced manpower
Your Answer
Lack of Historical data , Inexperienced manpower

True/False
Question
This question is from the case study "Ice-Kool" : Studying consumer behavior is important to any business.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
This question is from the case study "Paramount Fertilisers" : Why was the production of four products suspended ?
Correct Answer
They were uneconomical , Seasonal , Poor Product life cycles
Your Answer
They were uneconomical , Seasonal , Poor Product life cycles

True/False
Question
This question is from the case study "Vacuum Flasks" : The company has state of the art plant with a Japanese collaboration.
Correct Answer
True
Your Answer
True

Select The Blank
Question
This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem.
Correct Answer
Public Relations
Your Answer
Public Relations

Match The Following
Question
Correct Answer
Your Answer
Marriott International
International hospitality giant
International hospitality giant
Sukhi and Bhoopy
Brand name "S&B"
Brand name "S&B"
Crunchy and Crispy Ltd.
Processed food business
Processed food business
Pratima Ltd.
WPDC-3 Waterproof Disposal Camera
WPDC-3 Waterproof Disposal Camera

Select The Blank
Question
This question is from the case study "Shri Krishnan Ranganathan" : Between 1978 & 1994 Glow had under gone six ________.
Correct Answer
Brand extensions
Your Answer
Brand extensions

Select The Blank
Question
This question is from the case study "Food Processing Industry" : According to union, the worker was employed as sweeper & not ________.
Correct Answer
Wet sweeper
Your Answer
Wet sweeper

Multiple Choice Single Answer
Question
This question is from the case study "Indian Aluminium Company" : What was the target Audience for Super Wrap?
Correct Answer
Housewives
Your Answer
Housewives

Multiple Choice Multiple Answer
Question
This question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job?
Correct Answer
Frustration , Demoralisation
Your Answer
Frustration , Demoralisation

Multiple Choice Multiple Answer
Question
This question is from the case study "Marriott International" : Who were the established competitors of Marriott?
Correct Answer
Holiday Inn , Ramada , Quality Inn
Your Answer
Holiday Inn , Ramada , Quality Inn

Multiple Choice Single Answer
Question
This question is from the case "Coca-Cola" : Coke's products were banned from sale in Belgium because :-
Correct Answer
They made more than 100 children ill
Your Answer
They made more than 100 children ill

Select The Blank
Question
This question is from the case study " Sukhi and Bhoopy" : Sukhi and Bhoopy are engaged in ________sports equipments.
Correct Answer
Manufacture and selling
Your Answer
Manufacture and selling

Multiple Choice Multiple Answer
Question
This question is from the case "Ethel Graff" : Why do Europeans come to India to work?
Correct Answer
Indian Experience matter in International market , Challenge of working in Unfamiliar environment
Your Answer
Challenge of working in Unfamiliar environment , Indian Experience matter in International market

Multiple Choice Single Answer
Question
This question is from the case study "Blue Shield Company" : What type of promotion was planned in high sale period by Benson & Johnson?
Correct Answer
Discount offer
Your Answer
Discount offer

Multiple Choice Single Answer
Question
This question is from the case study "Blue Shield Company" :What problem is faced by Benson & Johnson?
Correct Answer
Retailers could not sell the stocks
Your Answer
Retailers could not sell the stocks

Multiple Choice Single Answer
Question
This question is from the case study "Samadhan Sakhali Udyog" : Samadhan Sakhali Udyog's Distribution channel contains :-
Correct Answer
Own Chain of Shops
Your Answer
Own Chain of Shops

Multiple Choice Single Answer
Question
This question is from the case study "Lubri - Smooth Ltd." : At what stage of Product Life Cycle the product A-20 is?
Correct Answer
Maturity
Your Answer
Maturity

Multiple Choice Single Answer
Question
This question is from the case study "Fast Page Communication" : Pagers are facing stiff resistance from :-
Correct Answer
Family members
Your Answer
Family members

Multiple Choice Single Answer
Question
This question is from the case "General Motors Asia-Pacific" : What is Maruti's benefit to these car manufacturers?
Correct Answer
They can source the components cheap
Your Answer
They can source the components cheap

Select The Blank
Question
This question is from the case study "Mr. Ramrao Panase" :According to Mr. D'Costa, if the business is to be expanded it has to have a marketing team and a ________.
Correct Answer
Distribution Network
Your Answer
Distribution Network

True/False
Question
This question is from the case study "Mr. Rajiv Goyal" : The market for light engineering products was shrinking.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
This question is from the case study "Fluid Control Devices Ltd.": The Market Share of Fluid Control Devices in Pumps in year 1968 was :-
Correct Answer
0.33
Your Answer
0.33

Multiple Choice Single Answer
Question
This question is from the case " Mr Dinesh Kapoor " : What segment is Mr. Kapoor planning to enter?
Correct Answer
Gymnasium
Your Answer
Gymnasium

Select The Blank
Question
This question is from the case study "Organic Marketing Initiatives and Rural Development" :The rapid increase in production of ________ is creating new and complex challenges.
Correct Answer
Organic Food
Your Answer
Organic Food

Multiple Choice Multiple Answer
Question
This question is from the case "Ethel Graff" : The company plans to increase the intake of Europeans in India because :-
Correct Answer
In India they cost only 25 % , Attrition is only 15 %
Your Answer
In India they cost only 25 % , Attrition is only 15 % , They know the language

Select The Blank
Question
This question is from the case study "Thompson & Thompson" : The name was decided as Thompson & Thompson to encash the ________.
Correct Answer
Brand Equity
Your Answer
Brand Equity

True/False
Question
This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct marketing firm.
Correct Answer
True
Your Answer
True

True/False
Question
This question is from the case study "Chocolates" : Kitkat & Perk are available in all towns at national level.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
This question is from the case study "A cooperative milk union" :Why couldn't the dairy get qualified people?
Correct Answer
It was in rural area , Rural area did not have urban facilities
Your Answer
It was in rural area

Multiple Choice Single Answer
Question
This question is from the case "Harish Patel" : What is the advantage of Kandla Port in electronics exports?
Correct Answer
Seepz zone
Your Answer
Seepz zone

Multiple Choice Single Answer
Question
This question is from the case study "Auto fast" : In which area was the company looking to gain dominance?
Correct Answer
Factory CNC machines
Your Answer
Factory automation equipment

True/False
Question
This question is from the case study "Hotel Black Pearl" :Since the opening of 'Saphire' the business of Black Pearl is remarkably affected.
Correct Answer
True
Your Answer
True

Match The Following
Question
Correct Answer
Your Answer
Chap-Pals is a brand name in
Leather footware industry
Leather footware industry
Marketing Orientation
Quality control technique-JIT manufacturing system
Quality control technique-JIT manufacturing system
Saloni - Chocolates
Distributor of special cadies
Distributor of special cadies
Fit-Fit exerciser equipment
Sold in urban localities to higher middle class
Sold in urban localities to higher middle class
Currently Samadhan Sakhali Udyog is
Operating through 4800 own retail stores
Operating through 4800 own retail stores

Select The Blank
Question
This question is from the case study "Raja Consultants Ltd." : The characteristics of the consumer panel were to be used for predicting the behavious of the ________.
Correct Answer
Population
Your Answer
Population

Multiple Choice Single Answer
Question
This question is from the case study "Banarasidas" :What concept did Banarasidas applied in satisfying customers?
Correct Answer
Customisation
Your Answer
Customisation

Multiple Choice Single Answer
Question
This question is from the case "The Real Thing" : Coca Cola pursued aggressive Global Branding by way of :-
Correct Answer
Creative placement of its logo
Your Answer
Attractive packaging

Multiple Choice Single Answer
Question
This question is from the case study "Deepak Pharmaceuticals" : What regulation did Mr. Khanna introduced immediately after joining?
Correct Answer
Checks with the orders
Your Answer
Advance payment for the orders

Select The Blank
Question
This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.
Correct Answer
Distributors
Your Answer
Distributors

Multiple Choice Multiple Answer
Question
This question is from the case study "Blue Shield Company" :Which medium were used to popularise the offer by Benson & Johnson?
Correct Answer
TV , News papers
Your Answer
TV , News papers

Multiple Choice Multiple Answer
Question
This question is from the case study "Paramount Fertilisers" : What was the tie up between Paramount & Pennsylvania?
Correct Answer
Sales & Distribution , Marketing
Your Answer
Sales & Distribution , Marketing

True/False
Question
This question is from the case study "ABC Company" : The Indian middle class is about 1/3rd of population.
Correct Answer
True
Your Answer
True

Select The Blank
Question
This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi worked in villages which are ________
Correct Answer
Economically vulnerable.
Your Answer
Economically vulnerable.

Multiple Choice Multiple Answer
Question
This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-
Correct Answer
To see product Performance , Was done for 2 months
Your Answer
To see product Performance , Was done for 2 months