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Monday, September 28, 2009

Marketing Research - 11

HAPPY GANDHI JAYANTI

http://smsmantra.blogspot.com/2009/10/gandhi-jayanti-sms.html



LIST OF ATTEMPTED QUESTIONS AND ANSWERS


Match The Following Question
Correct Answer
Your Answer

Determine the specific data to be sought
Statement of research purpose
Statement of research purpose

Questionnaire structure
Funnel approach
Funnel approach

Physical characteristic of questionnaire
Typography
Typography

Pretesting
Eliminate flaws
Eliminate flaws



Select The Blank
Question
A factor's eigne value is the sum of________ of factor loading.
Correct Answer
Square
Your Answer
Square


Select The Blank
Question
Retail Store Audit is a quantitative feedback on________.
Correct Answer
Consumer buying patterns
Your Answer
Consumer buying patterns


True/False
Question
Rural SEC Grid is based on Education and Monthly Household Income
Correct Answer
False
Your Answer
False


Multiple Choice Single Answer
Question
A nonhierarchical clustering procedure determines a cluster centre & then
groups all objects within a prespecified threshold value from centre is
known as :-
Correct Answer
Segmental threshold method
Your Answer
Segmental threshold method


Select The Blank
Question
In ________ forecast, he collects all information in his mind and based on
his vast experience he makes forecast.
Correct Answer
Munshi
Your Answer
Munshi


Select The Blank
Question
In cluster analysis linkage is based on ________distance or neighbour rule
Correct Answer
Minimum
Your Answer
Minimum


Multiple Choice Multiple Answer
Question
A town can be classified on the basis of population as
Correct Answer
Class I , ClassIII , Metro
Your Answer
Class I , ClassIII , Metro


Multiple Choice Multiple Answer
Question
A Questionnaire can be termed as "Good" when :-
Correct Answer
The respondent can understand the question , The respondent has the
necessary information to answer the questions , If the respondent is willing
to provide the necessary information
Your Answer
The respondent can understand the question , If the respondent is willing to
provide the necessary information , It is visually attractive with good
layout


True/False
Question
Simple tabulation is the relationship between two or more variables.
Correct Answer
False
Your Answer
False


Multiple Choice Single Answer
Question
The respondent is shown clippings of advertisements in which Brand names are
deleted. He is then asked to identify the Brand and the media where it
appeared. This is known as :-
Correct Answer
Recognition Test
Your Answer
Recognition Test


True/False
Question
Balance Sheet is an internal unpublished data.
Correct Answer
False
Your Answer
False


Select The Blank
Question
Descriptive research requires the ________ analysis.
Correct Answer
Quantitative
Your Answer
Qualitative


True/False
Question
Market Research & Marketing Research can be used interchangeably.
Correct Answer
False
Your Answer
False


Multiple Choice Single Answer
Question
District Gazetteer Giving the information about population, public
enterprises, development etc. is an example of :-
Correct Answer
Government Publications
Your Answer
Government Publications


True/False
Question
The client or organization should answer the queries of cost v/s benefits of
research.
Correct Answer
True
Your Answer
False


Multiple Choice Single Answer
Question
Retail Store Audit uses :-
Correct Answer
Random multistratified sampling
Your Answer
Random multistratified sampling


Multiple Choice Multiple Answer
Question
Non hierarchical procedure of cluster analysis further has other subtypes
like:-
Correct Answer
Sequential threshold , Parallel threshold , Optimizing partitioning
Your Answer
Parallel threshold , Optimizing partitioning


Multiple Choice Single Answer
Question
Subscribers to Retail Store Audit(RSA) receive the report :-
Correct Answer
Monthly
Your Answer
Monthly


Select The Blank
Question
The assumption that the respondents externalization is the process of his
internalization is observed in ________.
Correct Answer
Thematic Apperception Test
Your Answer
Thematic Apperception Test


Multiple Choice Single Answer
Question
Variables such as age, number of customers scales, costs, heights etc. can
be measured by
Correct Answer
Ratio Scale
Your Answer
Ratio Scale


Multiple Choice Single Answer
Question
The arrangement of data items in a numerical sequence either ascending or
descending order is :-
Correct Answer
An array
Your Answer
An array


Multiple Choice Single Answer
Question
Point of Purchase(POP) is researched through :-
Correct Answer
Forced Exposure Test
Your Answer
Forced Exposure Test


Select The Blank
Question
The significance of Market Research is increasing due to shift from ________
competition.
Correct Answer
Price to non price
Your Answer
Price to non price


Select The Blank
Question
Factor analysis is based on linear relationship through which ________ is
derived.
Correct Answer
Factor loading
Your Answer
Factor loading


Multiple Choice Single Answer
Question
Informal interview is also known as :-
Correct Answer
In-depth interview
Your Answer
In-depth interview


Multiple Choice Multiple Answer
Question
Specialized techniques of Market Research include :-
Correct Answer
National Readership survey , Forced Exposure test , Consumer Panels
Your Answer
National Readership survey , Consumer Panels


Select The Blank
Question
The responsibility of a client towards a research firm include ________.
Correct Answer
Disclosure of relevant proprietary data
Your Answer
Disclosure of relevant proprietary data


Multiple Choice Single Answer
Question
What is the publication Report?
Correct Answer
A Report with style, content according to the magazine and journals.
Your Answer
A Report with style, content according to the magazine and journals.


Multiple Choice Multiple Answer
Question
Semantic Differential Scale can be used for :-
Correct Answer
Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel
Taj , Rating the success of a new software
Your Answer
Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel
Taj , Rating the success of a new software


Select The Blank
Question
Data interpretation requires ________ and logical skills.
Correct Answer
Qualitative
Your Answer
Quantitative


True/False
Question
The starting point of the semantic differential scale is neutral.
Correct Answer
False
Your Answer
False


Multiple Choice Single Answer
Question
The result of Exploratory Research is :-
Correct Answer
Development of Hypotheses
Your Answer
Development of Hypotheses


True/False
Question
Reports printed by the professional bodies are external unpublished data.
Correct Answer
False
Your Answer
False


Match The Following
Question
Correct Answer
Your Answer

Ranking
Several alternatives compared with each other at same time
Quantify a qualitative data

Scaling technique
Quantify a qualitative data
Several alternatives compared with each other at same time

Double barreled questions
Several responses at once
Several responses at once

Checklist
Check one or more of the responses listed for answers
Check one or more of the responses listed for answers



Select The Blank
Question
Association technique is a type of ________.
Correct Answer
Projective technique
Your Answer
Projective technique


True/False
Question
Clarity in report writing should be there to avoid vagueness and
misinterpretation.
Correct Answer
True
Your Answer
True


Multiple Choice Multiple Answer
Question
Transcribing data is involved :-
Correct Answer
Coding sheet on the disk , Transferring the coded data from the
questionnaires , Coding sheet on to magnetic tapes or directly into
computers
Your Answer
Transferring the coded data from the questionnaires , Coding sheet on to
magnetic tapes or directly into computers


Multiple Choice Multiple Answer
Question
What are the factors to be considered in cluster analysis?
Correct Answer
Limited number of clusters due to limitation of market potential , Clusters
are not water tight compartment , Evaluating the quality of cluster is
difficult
Your Answer
Limited number of clusters due to limitation of market potential , Clusters
are not water tight compartment , Evaluating the quality of cluster is
difficult


Select The Blank
Question
For the semantic differential scale the central point of the scale is a
________.
Correct Answer
Neutral Point
Your Answer
Neutral Point


Multiple Choice Single Answer
Question
A multivariate Statistical technique that uses a class of procedures for
data reduction & summarization is known as :-
Correct Answer
Factor analysis
Your Answer
Factor analysis


Multiple Choice Multiple Answer
Question
Issues which a Doctors seeks regarding a product are :-
Correct Answer
Amount of Drugs required , Indications for prescription , Efficiency over
all time needed for drug concentration in the body
Your Answer
Amount of Drugs required , Indications for prescription , Efficiency over
all time needed for drug concentration in the body


True/False
Question
Ratio scale does not have a zero point.
Correct Answer
False
Your Answer
False


Multiple Choice Single Answer
Question
Spreading the sample through the entire population following a regular
pattern is known as :-
Correct Answer
Systematic sampling
Your Answer
Systematic sampling


True/False
Question
This question is based on the case study of "THE BOOKSHOP". The Bookshop had
a strong position in the textbook market.
Correct Answer
False
Your Answer
False


Multiple Choice Multiple Answer
Question
Pretesting of Questionnaire includes testing of :-
Correct Answer
Question content , Time taken to answer questions , Categorisation
Your Answer
Question content , Time taken to answer questions , Categorisation


Select The Blank
Question
In online surveys,________ works like focus groups.
Correct Answer
Chat sessions
Your Answer
Chat sessions

Marketing Research - 10

 

 

  Question  

In MDS, when input data is ratio scaled, it is called as non-metric MDS.

  Correct Answer  

False

 

  Question  

Projective techniques draw inferences about :-

  Correct Answer  

Personality structure , Marketing situation , Deep seated biases

 

  Question  

Dichotomous form of questions can be observed in :-

  Correct Answer  

Branching questions , Qualifying questions , Opening questions

 

  Question  

Industrial product research was earlier restricted to :-

  Correct Answer  

Demand Forecasting

  Question  

A questionnaire can be filled through different means like :-

  Correct Answer  

Observation , Personal interview , Telephone interview

  Question  

Mean or average value is used to estimate when data have been collected using :-

  Correct Answer  

Interval or ratio scale

  Question  

The respondent may refuse to answer a question if he feels it is invading his privacy or has no legitimate purpose. The researcher considers such issues at which stage of the Questionnaire design?

  Correct Answer  

Evaluating the Question content

  Question  

The National Readership Survey(NRS) investigates :-

  Correct Answer  

Readership by income levels , Readership by Duplication , Readership per copy of publication

  Question  

Factor analysis is based on linear relationship through which ________ is derived.

  Correct Answer  

Factor loading

  Question  

In cluster analysis linkage is based on ________distance or neighbour rule

  Correct Answer  

Minimum

  Question  

This question is based on the case study of "BOOK JACKET". The Publishers found that the market ________.

  Correct Answer  

Was biased towards higher socio-economic group

  Question  

Which of the following are the research obligations to the client?

  Correct Answer  

Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application

  Question  

Stimulated Test Marketing can be used in :-

  Correct Answer  

Product Concept testing , Pilot study before National launch , Packaging Appropriateness

  Question  

"Consumer Panel" is a specialized market research technique.

  Correct Answer  

False

  Question  

Retail Store Audit is a quantitative feedback on________.

  Correct Answer  

Consumer buying patterns

  Question  

Cluster Sampling is Non-probability sampling

  Correct Answer  

False

  Question  

While determining the interviewing process, the researcher is confronted with :-

  Correct Answer  

Ascertaining the communication media

  Question  

The Retail Store Audit does not measure:-

  Correct Answer  

Brand loyalty

Question

Correct Answer

Your Answer

Determine the specific data to be sought

Statement of research purpose

Statement of research purpose

Questionnaire structure

Funnel approach

Funnel approach

Physical characteristic of questionnaire

Typography

Typography

Pretesting

Eliminate flaws

Final draft

  Question  

Retail Store Audit(RSA) divides India into 4 zones and 22 states.

  Correct Answer  

True

  Question  

Market & Sales Analysis helps management in :-

  Correct Answer  

Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future

  Question  

Sales representative work load depends on average order size.

  Correct Answer  

True

  Question  

In MDS, when the input data is in nominal form, it is called as non-metric MDS.

  Correct Answer  

True

  Question  

In data analysis, the analysis methods are :-

  Correct Answer  

Examine difference , Analyze experimental data , Investigate association

  Question  

The ________ objectives are derived from research objectives.

  Correct Answer  

Data

  Question  

A nonhierarchical clustering procedure determines a cluster centre & then groups all objects within a prespecified threshold value from centre is known as :-

  Correct Answer  

Segmental threshold method

  Question  

What are the disadvantages of Secondary Data?

  Correct Answer  

Inaccuracy , Incompleteness , Unit of Measurement

  Question  

Interpretation of results is highly subjective in ________.

  Correct Answer  

Projective techniques

  Question  

The responsibility of a client towards a research firm include ________.

  Correct Answer  

Disclosure of relevant proprietary data

  Question  

What is the publication Report?

  Correct Answer  

A Report with style, content according to the magazine and journals.

  Question  

Non hierarchical procedure of cluster analysis further has other subtypes like:-

  Correct Answer  

Sequential threshold , Parallel threshold , Optimizing partitioning

  Question  

A good Research Design should ensure that the data is gathered :-

  Correct Answer  

Accurately , Timely , Economically

  Question  

Data of market research cannot be maintained :-

  Correct Answer  

Without experienced and educated research staff

  Question  

Most of the organizations hire outside agencies to carry out extensive research.

  Correct Answer  

True

  Question  

Checklists are useful for :-

  Correct Answer  

Factual data

  Question  

Subscribers to Retail Store Audit(RSA) receive the report :-

  Correct Answer  

Monthly

  Question  

Spices Export Promotion World Trade Center is based at

  Correct Answer  

Cochin

  Question  

Data cleaning is done through extensive checks for________.

  Correct Answer  

Consistency and treatment of missing responses

  Question  

The over counter drugs are those which the consumers buy their own with Doctors advice

  Correct Answer  

False

  Question  

________ loading is the corelation between a Factor and variable.

  Correct Answer  

Factor

Question

Correct Answer

Your Answer

Bharat Leather Corpn. Ltd.

Agra

Agra

Cashew Corporation Of India Ltd.

Cochin

Cochin

Cement Corporation Of India Ltd.

New Delhi

New Delhi

Automotive Research Association Of India

Pune

Pune

  Question  

In pre launch research of Pharmaceutical products, it is conducted for

  Correct Answer  

Clinical trials under controlled parameters for efficiency and side effects

  Question  

________ type of question allow response in affirmative or negative.

  Correct Answer  

Dichotomous

  Question  

The retail store audits and prescription audits carried out by ORG are like ________ at all chemists .

  Correct Answer  

FMCG PRODUCTS

  Question  

Technical jargon should be used when unavoidable.

  Correct Answer  

True

  Question  

Specialized techniques of Market Research include :-

  Correct Answer  

National Readership survey , Forced Exposure test , Consumer Panels

  Question  

This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". What are the highlights of the study?

  Correct Answer  

Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches

 

Marketing Research - 9

Question Constant Sum Scale (assigning points) can be used for :-
Correct Answer How different household would spend a fixed amount in a
Month , How different household would spend a fixed amount on entertainment
, How different respondents spend their Sunday
Question Through cluster analysis objects/cases are classified into
relatively________ group called cluster. Homogeneous
Question In MDS, when input data is ratio scaled, it is called as
non-metric MDS. Correct Answer False
Select The Blank
Question In Snowball sampling, (samples selected based on the initial
set of samples) initial sample sizes selected using probability methods but
additional units are obtained through information supplied by initial units
called________. Correct Answer Referrals
Question The producers in the sellers' market are also forced to take
decisions based on the market information because
Correct Answer The resources are scarce
Question Complete________ of respondent and secrecy of data should be
maintained. Correct Answer confidentiality
Question SIRDO is the abbreviation of?
Correct Answer Small Industries Research & Development Organization
Question Main features of Technical Report are :-
Correct Answer Minute details of planning data collection, Analysis
Interpretation
Question ________ can be used for the diagrammatic rating scale. Correct
Answer Pictures
Question Mean or average value is used to estimate when data have been
collected using :- Correct Answer Interval or ratio scale
Question ________ type of question allow response in affirmative or
negative. Correct Answer Dichotomous [yes / No]
Question In Conjoint analysis, the assumption is that an individual is
Incapable of ranking options on basis of some criterion. Correct Answer
False
Question Which of the following is the source of Internal Published
Data?
Correct Answer Chairman's Statement
Question The impact of promotional slogans on the consumers can be
studied With Correct Answer Association technique
Question In hierarchical method of cluster analysis is again divided
into
Correct Answer Centrioid method, Linkage, Variance
Question Market Research is a ________ industry in India. Correct
Answer Growing
Question In resources for marketing research skilled staff plays an
important role in :- Correct Answer Maintaining data, Dealing with
different situation and Problems, Timely completion of research
Question Specialized techniques of Market Research include :-
Correct Answer National Readership survey , Forced Exposure test ,
Consumer Panels
Question A questionnaire can be filled through different means like :-
Correct Answer Observation, Personal interview , Telephone interview
Question Position Bias is a possibility in ________Questions. Correct
Answer Multiple choice
Question National Bureau of economic research publishes data for
lagging, Coincidental and leading indicators based on ________. Correct
Answer 350 time's series
Question Multidimensional scaling, does not explain:- Correct Answer
Perception about the brands
Question The objective of Questionnaire design is to seek consistency
with
Correct Answer Method of data collection , Research objective ,
Respondent's willingness to answer questions on the subject
Question In conjoint analysis ranking involves complex trade offs.
Correct Answer True
Question In absence of proper________ the market research becomes a data
collection exercise. Correct Answer Problem Definition
Question Quota controls are used for National Panel Studies. Correct
Answer True
Question Which of the following represents a sampling error ?
Correct Answer Selected sample not representative of the population
Question Close ended Questions are time consuming and costly exercise.
Correct Answer False
Question A good Research Design should ensure that the data is gathered :-

Correct Answer Accurately , Timely , Economically
Question In pre launch research of Pharmaceutical products, it is
conducted
for Correct Answer Clinical trials under controlled parameters for
efficiency and side effects

Question Reports printed by the professional bodies are external
unpublished data. Correct Answer False

Question Bibliography contains ________.
Correct Answer Information of references and secondary data

Question Dichotomous form of questions can be observed in :-
Correct Answer Branching questions , Qualifying questions , Opening
questions
Question Identify the Close ended question type :-
Correct Answer Scales
Question The ________ has set up districts and boundaries based on
homogeneity of socio-cultural parameters.
Correct Answer State Re-organization Commission
Question Market Research is done to
Correct Answer Explore the Opportunities
Question "Structured"/ "Unstructured" Questionnaire is a classification
based on the :-
Correct Answer Degree of formality
Question In data analysis simple tabulation shows the distribution of
:-
Correct Answer One variable at a time
Question The questionnaire design is a process involving :-
Correct Answer 10 steps
Question Mean or average value is used to estimate when data have been
collected using :-
Correct Answer Interval or ratio scale
Question The objectives of marketing research are
Correct Answer To understand the consumer needs and wants , To explore
the new markets , To analyze the competitors

Question Diagnostic methods of sales forecasting are :-
Correct Answer Munshi Forecasts , Last Horse method , Delphi method

Question Top of mind recall is observed in :-
Correct Answer Attitude Research

Question The efficiency of OTC products is checked by ________ ONLY
Correct Answer Manufacturers
Question Sales representative work load depends on average order size.
Correct Answer True

Question Specialized techniques of Market Research include :-
Correct Answer National Readership survey , Forced Exposure test ,
Consumer
Panels

Question ________must cover all possible contingencies.
Correct Answer Branching questions

Question In exploratory research, the sample is very large and represents
a
class. Correct Answer False

Question This question is based on the case study of "REVIVAL OF THREE
STAR HOTEL". The Hotel was experiencing a decline in business. The
Management decided to attract business executives as :-
Correct Answer There was a decline in occupancy in the hotel
Question The responses for the 'education' of a respondent can include
Correct Answer Not disclosed , Illiterate , Literate without formal
schooling

Question Semantic differential scale is only three point rating scale.
Correct Answer False

Question Market Research & Marketing Research can be used
interchangeably.
Correct Answer False
Question This question is based on the case study of "THE BOOKSHOP".
What
facilitated the idea of starting a copy service ?
Correct Answer Availability of the shop next door on lease

Question A good Research Design should ensure that the data is gathered
:-
Correct Answer Accurately , Timely , Economically

Question Ethics in Marketing Research underline the three basic
responsibilities that includes :- Responsibility towards the respondent ,
Responsibility towards the client , Responsibility towards the researcher

Question Range is the simplest measure of calculation of mean.
Correct Answer False

Question While determining the interviewing process, the researcher is
confronted with :- Correct Answer Ascertaining the communication media

Select The Blank
Question Long form of NDDB is ________.
Correct Answer National Dairy Development Board

True/False
Question A Specific change in lifestyle is indicated through Demography
Correct Answer False

Question In cluster analysis linkage is based on ________distance or
neighbor rule Correct Answer Minimum
Question The person conducting pharma research should be well qualified so

that not to waste Doctors time.
Correct Answer True

Question Taking the responses on which political party will win the
upcoming election is known as ________.
Correct Answer Opinion Poll

Question In regression analysis, dependent variables must be measured on

nominal scale. Correct Answer False

Question Factor loading is the correlation between a factor and a
variable
in a factor analysis. Correct Answer True

Question A list of population members used to obtain a sample is known
as
the:- Correct Answer Sampling frame

Question In trend analysis Y= L x S x C x I where Time = long term
movement, seasonal and cyclical and irregular.
Correct Answer False

Question While formulating the research purpose the following points
should
be taken into consideration :-
Correct Answer What are the problems or opportunities? , What are the
decision alternatives? , Who are the users of the research?
Select The Blank
Question Respondent's imagination is tested in ________.
Correct Answer Rorschach test Inkblot

Multiple Choice Multiple Answer
Question Which are the Export Promotion Councils?
Correct Answer Cashew Export Promotion Council , Handloom Export
Promotion
Council , Gem & Jewellery Export Promotion Council

Question The producers in the sellers' market are also forced to take
decisions based on the market information because
Correct Answer The resources are scarce

Question What are the various subparts of research objectives?
Correct Answer Research Questions , Hypothesis Development , Research
Boundaries

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