Marketing Management OnLine SCDL Solved Exam Paper Assignment 72

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 

Thanks To: XYZ

 

Select The Blank
Question	________ occurs when people inspite of being qualified and experienced and trained have to settle for a low level job.
Answer	Underemployment
True/False
Question	In negotiated contracts, the bid selected by buyer is not necessarily the lowest
Answer	TRUE
Select The Blank
Question	________ is a descriptive thought that a person holds about something
Answer	Belief
True/False
Question	Each product and brand has a status symbol potential
Answer	TRUE
Multiple Choice Single Answer
Question	It helps an organisation to cope with future by setting objectives and making strategies to achieve them
Answer	Planning
Multiple Choice Single Answer
Question	The organisation focusses attention on one market segment and develops one marketing mix for that segment.This is known as :
Answer	Concentration
True/False
Question	Warehouses are needed when supply sources and markets are located close by.
Answer	FALSE
Select The Blank
Question	________ is seen as an integral process that converts materials into goods
Answer	Systems
Match The Following
Question	Answer
Ballast business	Fit well but low opportunities
Gap analysis	Difference between desired and projected performance
Corporate parenting	Managing SBU's by a corporate
Heartland business	Give the highest priority
Multiple Choice Multiple Answer
Question	The participants in a communication process are :
Answer	Source , Recipient
Multiple Choice Multiple Answer
Question	Conditions for a Successful Communication are :
Answer	Sender transmits message , Receiver receives message
Multiple Choice Multiple Answer
Question	Adoption rate will be higher and faster if the product has
Answer	Lower price , Greater utility , Compatability with society
True/False
Question	Macro environment is composed of the major forces that pose opportunities and create threat for the Co.
Answer	TRUE
True/False
Question	Experimental research involves obtaining data from respondents in person, mail or by phone
Answer	FALSE
True/False
Question	Rise and fall of interest rates has a major effect on consumer's decision to buy products on credit
Answer	TRUE
Multiple Choice Multiple Answer
Question	What is Marginal cost?
Answer	The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue
Multiple Choice Multiple Answer
Question	Types of strategic business units are :
Answer	Stars , Cash cows , Question marks
Multiple Choice Multiple Answer
Question	What is break down approach
Answer	Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales
Multiple Choice Single Answer
Question	Minimum number of segments in a multi segment strategy:
Answer	2

 

 

Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.