Search Assignments and Papers Here...


Custom Search

Friday, July 15, 2016

Marketing Management OnLine SCDL Solved Exam Paper Assignment 73

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ
Thanks To: XYZ


True/False
Question
Storage helps firms balance supply and demand.
 Answer
TRUE
Multiple Choice Single Answer
Question
Here the organisation acquires the operations of one or more other organisations on the same level.
 Answer
Horizontal integration
Match The Following
Question 
Answer
This refers to the number of product items within each product line
Product depth
This includes all product item's a company offers.
Product mix
This is a group of products that are related. -  .
Product line
This is the total number of product lines.
Product breadth
Multiple Choice Single Answer
Question
Source credibility is :
 Answer
Receiver's perception regarding belief on sender.
Multiple Choice Multiple Answer
Question
Business is rated on which dimensions
 Answer
Market attractiveness , Business strength
Select The Blank
Question
________ is a part of the company that has a separate mission and objectives
 Answer
SBU
Multiple Choice Multiple Answer
Question
Limitations of Traditional cost accounting are
 Answer
Assumes factory as an isolated entity , It measures only the cost of producing
Multiple Choice Multiple Answer
Question
Drawbacks of Survey of Buyer's intention method are
 Answer
Exposure , Not accurate , Time consuming
Multiple Choice Single Answer
Question
Product should be considered from the point of view of
 Answer
Customer  
Multiple Choice Multiple Answer
Question
Total cost includes :
 Answer
 Fixed cost , Variable cost  
Multiple Choice Multiple Answer
Question
How does 'structure' reduce external uncertainity arising out of human behaviour
 Answer
Research and planning , Forecasting
Multiple Choice Multiple Answer
Question
The basic goals in introductory stage are
 Answer
Induce acceptance of new product , Gain initial distribution
Select The Blank
Question
________ product is sold for use in producing other goods or services
 Answer
Industrial  
Select The Blank
Question
________ concept increases the efficiency of economic system
 Answer
Marketing  
True/False
Question
A channel's length is also called as horizontal dimension.
 Answer
FALSE
Select The Blank Question

________ distribution is used when a small percentage of customers account for a large part of sale.
 Answer
Selective  
Multiple Choice Multiple Answer
Question
Income,occupation,education, age,marital status are factors of which type of segmentation?
 Answer
Geographic , Demographic  
Multiple Choice Multiple Answer  
Question
Categories of adopters are
 Answer
Innovators , Early adopters , Laggards
Select The Blank
Question
Satisfying ________ reduces tension  
 Answer
Need  
  


Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.

0 Comments:

An Appeal to SCDL students

Dear SCDL Student,

We at http://scdlpapers.blogspot.com tries to collect and spread the knowledge in terms of the solved papers and assignments which we are getting through SCDL Alumni.
Now we request you to help other students through mutual sharing. Please send your assignment questions/papers to "mindgrill@gmail.com" . We will publish them on this blog along with your name.
Your help can be boon for many students to clear their exams.

Best of Luck and waiting for your contributions.

Team @ MindGrill
 

Interview Preparation | Placement Papers