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Friday, July 22, 2016

Marketing Management OnLine SCDL Solved Exam Paper Assignment 75

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ
 
Thanks To: XYZ
 
 
Multiple Choice Multiple Answer
Question
Drawbacks of Survey of Buyer's intention method are
 Answer
Exposure , Not accurate , Time consuming
Multiple Choice Single Answer
Question
Product should be considered from the point of view of
 Answer
Customer
Multiple Choice Multiple Answer
Question
Total cost includes :
 Answer
Fixed cost , Variable cost
Multiple Choice Multiple Answer
Question
How does 'structure' reduce external uncertainity arising out of human behaviour
 Answer
Research and planning , Forecasting
Multiple Choice Multiple Answer
Question
The basic goals in introductory stage are
 Answer
Induce acceptance of new product , Gain initial distribution
Select The Blank
Question
________ product is sold for use in producing other goods or services
 Answer
Industrial
Select The Blank
Question
________ concept increases the efficiency of economic system
 Answer
Marketing
True/False
Question
A channel's length is also called as horizontal dimension.
 Answer
FALSE
Select The Blank
Question
________ distribution is used when a small percentage of customers account for a large part of sale.
 Answer
Selective
Multiple Choice Multiple Answer
Question
Income,occupation,education, age,marital status are factors of which type of segmentation?
 Answer
Geographic , Demographic
Multiple Choice Multiple Answer
Question
Categories of adopters are
 Answer
Innovators , Early adopters , Laggards
Select The Blank
Question
Satisfying ________ reduces tension
 Answer
Need
Multiple Choice Single Answer
Question
This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations
 Answer
Time Series Analysis
 
 
Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.
 

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