Marketing Management OnLine SCDL Solved Exam Paper Assignment 76

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 

Thanks To: XYZ

 

Select The Blank
Question	Customer's changing wants and their behaviour can be better understood in ________ distribution.
Answer	Direct
Multiple Choice Multiple Answer
Question	Marketing channels for consumer products is longer because
Answer	Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.
Multiple Choice Single Answer
Question	Interpersonal communication is between:
Answer	Source and receiver
Multiple Choice Single Answer
Question	It is a paid form of non personal communication.
Answer	Advertising
Match The Following
Question	Answer
Wide market coverage is achieved.	Intensive distribution.
Helps in the process of matching demand and supply.	Marketing channel
No intermediaries between producer and consumer.	Direct channel
Combining two or more levels of a channel under one participant's control.	Vertical integration
Multiple Choice Multiple Answer
Question	For exchange to take place, which conditions must be satisfied ?
Answer	Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party
Multiple Choice Multiple Answer
Question	Planning of long term strategies are based on following factors:
Answer	Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources
Select The Blank
Question	________ directs the flow of goods and services from the producer to the ultimate consumer
Answer	Marketing
True/False
Question	Services can be stored in inventory.
Answer	FALSE
Multiple Choice Multiple Answer
Question	Key concepts of systems view of management includes
Answer	Optimisation concept , Total cost concept , Cost trade-off concept
True/False
Question	Consumer behaviour is easy to understand in familiar country like India for Indians.
Answer	FALSE
Multiple Choice Single Answer
Question	Recession stage in business cycle is also called
Answer	Slowdown

 

 

Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.