Marketing Management OnLine SCDL Solved Exam Paper Assignment 77

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 

Thanks To: XYZ

 

Select The Blank
Question	Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.
Answer	Title
True/False
Question	In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price
Answer	FALSE
True/False
Question	The demand for necessities tends to be more price elastic than the demand for luxury products.
Answer	FALSE
True/False
Question	"To increase the market share of our product" .Is it a well defined objective?
Answer	FALSE
True/False
Question	Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions.
Answer	TRUE
Multiple Choice Multiple Answer
Question	What is Marginal cost?
Answer	The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue
Multiple Choice Multiple Answer
Question	Disadvantages of Primary data are :
Answer	Cost factor , Time factor
Multiple Choice Multiple Answer
Question	When is demand price elastic?
Answer	Price cut causes revenue to increase , Price rise causes revenue to decrease
Select The Blank
Question	Major reason for success for new product is ________ product.
Answer	Superior
True/False
Question	Product concept testing through physical presentation increase the reliability of test.
Answer	TRUE
Multiple Choice Single Answer
Question	It is the most influential primary reference group shaping a buyer's behaviour
Answer	Family
Multiple Choice Single Answer
Question	Decline in buying power due to price levels rising more rapidly than income is called
Answer	Inflation
Multiple Choice Single Answer
Question	It refers to formal and informal rules, regulations and procedures that complements the company structure
Answer	Systems
Multiple Choice Single Answer
Question	Profits are negative in which stage of product life cycle?
Answer	Introductory

 

 

Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.