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Tuesday, August 23, 2016

Marketing Management OnLine SCDL Solved Exam Paper Assignment 81

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ
 
Thanks To: XYZ
 
Multiple Choice Single Answer
Question
It identifies opportunities for and threats to the organisation
 Answer
Environmental assessment
Multiple Choice Multiple Answer
Question
How does 'structure' reduce internal uncertainity arising out of human behaviour
 Answer
Control mechanism , Departmentalisation
True/False
Question
Internal records such as sales reports, cost and accounting information are expensive to obtain.
 Answer
FALSE
True/False
Question
Companies have strenghts in a number of areas but their key strength are few in number
 Answer
TRUE
Multiple Choice Single Answer
Question
Who provides time and place utility?
 Answer
Intermediary
Multiple Choice Multiple Answer
Question
Characteristics of Effective segmentation
 Answer
Actionable , Measurable , Accessible
Multiple Choice Single Answer
Question
In which phase of production era, the producer and consumer are the same ?
 Answer
Subsistence
Multiple Choice Single Answer
Question
Mission statements for marketing oriented organisation are framed in terms of :
 Answer
Customer want satisfaction
Multiple Choice Single Answer
Question
Consumerism emerged in which era of Marketing?
 Answer
Sales
Multiple Choice Single Answer
Question
Marketer tries to seek what kind of response from the other party?
 Answer
Behavioural
Multiple Choice Single Answer
Question
Marketing arises from ?
 Answer
Exchange
Select The Blank
Question
Module of Flotilla strikes an optimum balance of ________ and flexibility
 Answer
Standardisation
 
Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.
 

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