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Friday, December 16, 2016

Marketing Management OnLine SCDL Solved Exam Paper Assignment 95

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 
Thanks To: XYZ
 
True/False
Question
 Logistics is an area of potentially high cost saving and improves customer satisfaction.
 Answer
TRUE
Multiple Choice Single Answer
Question
Decline in buying power due to price levels rising more rapidly than income is called
 Answer
Inflation
True/False
Question
In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price
 Answer
FALSE
Select The Blank
Question
________ measures actual sales and not intentions to buy
 Answer
Market tests
Multiple Choice Single Answer
Question
This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments
 Answer
Reserve the right to play
Multiple Choice Single Answer
Question
As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called
 Answer
Law of diminishing marginal utility
Multiple Choice Single Answer
Question
New product forms and brands enter in which stage of product life cycle?
 Answer
Growth
Select The Blank
Question
________ leads to generalisation where similar stimulus generate the same kind of response
 Answer
Reinforcement
True/False
Question
Marketer should keep company's mission and marketing objectives in mind while making pricing decisions.
 Answer
TRUE
Multiple Choice Multiple Answer
Question
Socio-cultural environment consists of
 Answer
Social class , Culture
Multiple Choice Multiple Answer
Question
Commercial sources have following sources
 Answer
Advertising , Packaging , Sales persons
 
Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.
 

Wednesday, December 7, 2016

Marketing Management OnLine SCDL Solved Exam Paper Assignment 94

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 
Thanks To: XYZ
 
Select The Blank
Question
________ routinely performs all functions on recurrent, internal and external data
 Answer
Recurrent data system(RDS)
True/False
Question
Shorter production runs are required to produce large number of products in multi-segment strategy
 Answer
TRUE
Select The Blank
Question
________ allowance is used to communicate about the values of the product and special event
 Answer
Promotion
Multiple Choice Multiple Answer
Question
For exchange to take place, which conditions must be satisfied ?
 Answer
Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party
True/False
Question
Companies have strengths in a number of areas but their key strength are few in number
 Answer
TRUE
Select The Blank
Question
________ distribution is used when a small percentage of customers account for a large part of sale.
 Answer
Selective
Select The Blank
Question
Specific ________ emerge from broad strategies
 Answer
 Tactics
Multiple Choice Single Answer
Question
What is Market development?
 Answer
Existing product-New market
Multiple Choice Multiple Answer
Question
Income,occupation,education, age,marital status are factors of which type of segmentation?
 Answer
Geographic , Demographic
Multiple Choice Multiple Answer
Question
Planning of long term strategies are based on following factors:
 Answer
Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources
Select The Blank
Question
Competition tends to focus on ________ as a product moves through its life cycle.
 Answer
Price
Select The Blank
Question
 The onus of advertising, pricing and sales promotion policies is put on ________ distribution.
 Answer
Exclusive
Multiple Choice Single Answer
Question
Manufacturers offering variety of price promotions to their middlemen is called
 Answer
Trade promotion
Select The Blank
Question
Total cost is the sum of ________ + Variable cost.
 Answer
Fixed cost
Select The Blank
Question
________ describes a person's favourable or unfavourable action tendencies towards object
 Answer
Attitudes
 
Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.
 

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