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Thursday, September 29, 2016

Marketing Management OnLine SCDL Solved Exam Paper Assignment 85

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 
Thanks To: XYZ
True/False
Question
Experimental research involves obtaining data from respondents in person, mail or by phone
 Answer
FALSE
Multiple Choice Single Answer
Question
New product forms and brands enter in which stage of product life cycle?
 Answer
Growth
True/False
Question
Marketing concept has application only in profit oriented businesses.
 Answer
FALSE
Match The Following
Question 
Answer
Motivational research
It analyses consumer motives
Historical research
Uses past experiences to find solutions
Survey research
Obtains data from respondents in person
Experimental research
One factor is constant and holding other factors
Multiple Choice Multiple Answer
Question
 A business is a system consisting of following elements
 Answer
Input and output , Objectives ,Process and feedback
Multiple Choice Single Answer
Question
Mission statements for marketing oriented organisation are framed in terms of :
 Answer
Customer want satisfaction
Multiple Choice Single Answer
Question
 This method is more accurate for short term forecasts
 Answer
Simple Trend Analysis
Select The Blank
Question
The benefits of a change in process are defined in terms of ________ cost savings
 Answer
 Labour
 
 
Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.
 

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