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Wednesday, December 7, 2016

Marketing Management OnLine SCDL Solved Exam Paper Assignment 94

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 
Thanks To: XYZ
 
Select The Blank
Question
________ routinely performs all functions on recurrent, internal and external data
 Answer
Recurrent data system(RDS)
True/False
Question
Shorter production runs are required to produce large number of products in multi-segment strategy
 Answer
TRUE
Select The Blank
Question
________ allowance is used to communicate about the values of the product and special event
 Answer
Promotion
Multiple Choice Multiple Answer
Question
For exchange to take place, which conditions must be satisfied ?
 Answer
Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party
True/False
Question
Companies have strengths in a number of areas but their key strength are few in number
 Answer
TRUE
Select The Blank
Question
________ distribution is used when a small percentage of customers account for a large part of sale.
 Answer
Selective
Select The Blank
Question
Specific ________ emerge from broad strategies
 Answer
 Tactics
Multiple Choice Single Answer
Question
What is Market development?
 Answer
Existing product-New market
Multiple Choice Multiple Answer
Question
Income,occupation,education, age,marital status are factors of which type of segmentation?
 Answer
Geographic , Demographic
Multiple Choice Multiple Answer
Question
Planning of long term strategies are based on following factors:
 Answer
Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources
Select The Blank
Question
Competition tends to focus on ________ as a product moves through its life cycle.
 Answer
Price
Select The Blank
Question
 The onus of advertising, pricing and sales promotion policies is put on ________ distribution.
 Answer
Exclusive
Multiple Choice Single Answer
Question
Manufacturers offering variety of price promotions to their middlemen is called
 Answer
Trade promotion
Select The Blank
Question
Total cost is the sum of ________ + Variable cost.
 Answer
Fixed cost
Select The Blank
Question
________ describes a person's favourable or unfavourable action tendencies towards object
 Answer
Attitudes
 
Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.
 

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