Marketing Management - 21

LIST OF ATTEMPTED QUESTIONS AND ANSWERS


Match The Following
Question Correct Answer Your Answer

Deep Assortment Carrying a product family in depth, drawing on many
producer's output Carrying the line of only one manufacturer

Exclusive Assortment Carrying the line of only one manufacturer
Carrying several product lines that fall within the resellers type of
business

Open bid Contract awarded to lowest bidder Direct negotiation
with one or more companies covering project and terms

Negotiated Contract Direct negotiation with one or more companies
covering project and terms Contract awarded to lowest bidder

Multiple Choice Multiple Answer
Question Types of Organisational Market
Correct Answer Reseller market , Industrial market , Government
market
Your Answer Industrial market , Consumer market


True/False
Question The super structure indicates ways in which company's tasks
are integrated or coordinated
Correct Answer True
Your Answer True


True/False
Question A channel's length is also called as horizontal dimension.
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question An example of Want is :
Correct Answer Continental food
Your Answer Continental food


True/False
Question Product, place and promotion elements in the marketing mix
are viewed as cost factors.
Correct Answer True
Your Answer False


Select The Blank
Question The demand for a product is ________ when price cut causes
revenue to increase.
Correct Answer Price elastic
Your Answer Price elastic


Select The Blank
Question ________ eliminates the risk of losing customer's goodwill
Correct Answer One price policy
Your Answer One price policy


Select The Blank
Question There are more number of substitutes for ________ products.
Correct Answer Multi use
Your Answer Multi use


True/False
Question Storage helps firms balance supply and demand.
Correct Answer True
Your Answer True


Select The Blank
Question ________ are difficult to change
Correct Answer Attitudes
Your Answer Habits


Select The Blank
Question Market ________ is more prevalent than Mass marketing
Correct Answer Segmentation
Your Answer Segmentation


Multiple Choice Single Answer
Question The price of a product is determined by estimating the cost
of producing and marketing and then add a percentage of profits. This
orientation is called:
Correct Answer Cost
Your Answer Demand


Multiple Choice Single Answer
Question What is product concept?
Correct Answer Detailed version of idea stated in consumer terms
Your Answer Consumer's perception of an actual product


Match The Following
Question Correct Answer Your Answer

This refers to the number of product items within each product line.
Product depth Product height

This includes all product item's a company offers. Product mix
Product mix

This is a group of products that are related. Product line. Product
line.

This is the total number of product lines. Product breadth Product
breadth

Multiple Choice Multiple Answer
Question Planning of long term strategies are based on following
factors:
Correct Answer Opportunity , Objectives, Strategies, Situation
assessment, Organisation mission , Resources
Your Answer Strengths , Objectives, Strategies, Situation assessment,
Organisation mission , Resources


Multiple Choice Multiple Answer
Question Types of psychological pricing are
Correct Answer Prestige , Leader
Your Answer Odd , Leader , Prestige


Multiple Choice Single Answer
Question Marketer tries to seek what kind of response from the other
party?
Correct Answer Behavioural
Your Answer Transaction


True/False
Question Warehouses are needed when supply sources and markets are
located close by.
Correct Answer False
Your Answer False


Select The Blank
Question The onus of advertising, pricing and sales promotion
policies is put on ________ distribution.
Correct Answer Exclusive
Your Answer Integral


True/False
Question Marketer discourages his brand users for brand switching.
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question Marketing arises from ?
Correct Answer Exchange
Your Answer Exchange


Multiple Choice Multiple Answer
Question A transaction takes place when
Correct Answer There is time and place of agreement , Two things of
value , Agreed upon conditions
Your Answer There is time and place of agreement , Two things of value ,
Agreed upon conditions


Select The Blank
Question An organisational assessment uncovers________
Correct Answer Weaknesses
Your Answer Weaknesses


Multiple Choice Multiple Answer
Question Shorter distribution channel results in
Correct Answer Reduced costs , Limited market coverage
Your Answer Reduced costs , High market coverage


Multiple Choice Single Answer
Question The output of Stimulus Response Model is
Correct Answer Product decision
Your Answer Product


Select The Blank
Question ________ exists when a few large independent firm accounts
for bulk of an industry's sales.
Correct Answer Oligopoly
Your Answer Oligopoly


Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty.
He opts for :-
Correct Answer Diet coke
Your Answer Diet coke


Multiple Choice Single Answer
Question It concentrates on organisation design and work flow
Correct Answer Flotilla
Your Answer Systems approach


Multiple Choice Single Answer
Question The input to 'Stimulus Response Model' is
Correct Answer Stimuli
Your Answer Stimuli


Multiple Choice Multiple Answer
Question Characteristics of Effective segmentation
Correct Answer Actionable , Measurable , Accessible
Your Answer Actionable , Measurable , Accessible


Multiple Choice Multiple Answer
Question Types of strategic business units are :
Correct Answer Stars , Cash cows , Question marks
Your Answer Stars , Cash cows , Question marks


Multiple Choice Single Answer
Question Pricing that enables sales people to tailor their prices to
a prospect's situation is called
Correct Answer Price shading
Your Answer Variable pricing


Multiple Choice Single Answer
Question This pricing objective involves setting a low price to
discourage entry of new firms.
Correct Answer Stay out
Your Answer Elimination


Multiple Choice Single Answer
Question This distribution is necessary for most shopping and
speciality goods.
Correct Answer Selective
Your Answer Selective


True/False
Question The cultural environment shows long term trends towards a
hedonistic society.
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question This portfolio involves major capital investments which will
result in either large pay offs or large losses
Correct Answer Big bets
Your Answer No-regret moves


Multiple Choice Multiple Answer
Question What is Statistical Quality Control(SQC)
Correct Answer Identifies quality and productivity from a
production process , Identifies impact of any change on performance ,
Instantly spots malfunctions and show where they occur
Your Answer Identifies quality and productivity from a production
process , Identifies impact of any change on performance , Integrates
manufacturing with business strategy


Select The Blank
Question Optimum marketing mix is obtained using analysis, ________,
implementation and control.
Correct Answer Planning
Your Answer Feedback


Multiple Choice Multiple Answer
Question What are the stages in new product development ?
Correct Answer Idea screening , Market testing , Commercialisation
Your Answer Idea screening , Market testing , Commercialisation


Multiple Choice Single Answer
Question These are moves that will pay off irrespective of what
happens in the future
Correct Answer No-regret moves
Your Answer Big bets


Multiple Choice Single Answer
Question A centralised inventory means
Correct Answer Fast delivery to customers
Your Answer Building and stocking one warehouse


Select The Blank
Question ________ of physical distribution activities increases it's
productivity as well as of manufacturer.
Correct Answer Automation
Your Answer Maximisation


True/False
Question Shorter production runs are required to produce large number
of products in multi-segment strategy
Correct Answer True
Your Answer False