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Saturday, September 24, 2011

Business Communications - 25


This paper of Business Communication has been contributed by SANJAY KUMAR
THANKS TO :
SANJAY KUMAR

Business Communication Paper (SCDL Online Exam) :


  1. School does not focus on ………… ( Speaking / Writing / Listening / Reading)

  1. Medieval age Christianity used ex-communication as …….                                                      (Punishment / Affiliation / Security / Reward )

  1.  Radio , newspaper , web advertisements are ………                                                                    ( Personal communication / Intro-personal communication / External comm.. / Internal communication )

  1. Convention for writing may be adapted depending upon ………                                                         ( Idea / Message / Audience / Evaluation )

  1. The first step for planning business message is to think about ………                                               ( Value / Purpose / Idea / Audience )

  1. To help the personal department , develop a training program for new members of Sales staff is …….. ( General Purpose / Effective purpose / Specific Purpose / Valuable Purpose )

  1. This is good for Informational Message ………                                                                              ( Specific approach / Random approach / Brain storming approach / Journalistic approach )

  1. Sophisticated version of an answering machine and computerized message system ……..               ( Telex / Voice mail / phone / e-mail )

  1. Pride Factor refers to ……………                                                          ( Desired impact on receiver / Psychology of receiver / Target of communication / Failure of communication , if not implemented )

  1. When writing to international audiences make a special effort to avoid phrases as they depict :  ( Personal connection / Arrogance / Uncaring attitude / Directness ) << Multiple Answer >>

  1. In business communication process is often between people who are separated by difference : ( Allegiance / Function / Status / Purpose ) << Multiple answer >>

  1. To test the purpose of the business message ask the following question  :                                                ( Is it the right time / Is the purpose realistic / Is the Purpose acceptable to you personally /                     Is the right person delivering the message ) << Multiple answer >>

  1. While dealing with the universalists following points should be kept in mind :                                      ( Strive for consistency and uniform procedures / Do not take ` get down to business` attitude as rude / Be prepared for rational , professional arguments / Seek fairness by treating all same cases differently ) << Multiple answer >>

  1. Only in an environment of trust and goodwill can the communication prosper :  ( True / False )

  1. To improve communication process at the outset tell the audience : ( True / False )

  1. A contentious listener is one who uses a combative or negative        : ( True / False )

  1. In the final analysis achieving your objective is more important than who     : (True / False )

  1. Communication should be such that it has the necessary affect on the purpose of communication :   ( True / False )

  1. A way to minimize noise is to deliver message ……. ( directly / indirectly ) to involved audience.

  1. It is always advisable to use titles in the process of communication when writing to ……. ( International / defence / government / domestic ) audience.

  1. The …….. ( Positiveness /                         ) of business managers is regarded as good business etequitte.

  1. A selective listener dismisses the ………. ( Intellect / Message / Evaluation / Planning ) of others and conforms only to his position.

  1. When the work is of urgent nature or when the person is nearby oral ……. ( Information / orders / Training / Orientation ) are given.

  1. Match the following :
    1. Hire and Fire policy.
    2. Nepotism
    3. Individualism
    4. Meritocracy

1.      Strong roots in US
2.      When the person cannot be functional within a system then he/she is discarded from the system.
3.      Remarkably low in west compared to India.
4.      A persons self interest is dominant as long as one takes care of one`s self.
5.      When requests are turned down , we tend to take it seriously which affects our relationships.
6.      The predictions are based on analysis of well documented past and well studied present.


  1. Match the following :
    1. Recognition needs
    2. Need to be safe
    3. Basic physical needs
    4. Belongingness

1.      Need to develop sensitivity to the needs of our audience.
2.      Impacts on behaviour and message becomes meaningless when this need is not satisfied.
3.      Opposed to this is alienation.
4.      When this is not fulfilled communication process  is interrupted.
5.      Creative people make better quality of life for everyone around.
6.      Sense of security alters bahaviour and influence reception of communication adversely.

  1. Match the following :
    1. Purchasing behaviour of consumers
    2. Audience research in business communication
    3. Data based audience research
    4. Value based research


1.      Uses personal interviews and surveys to determine values and lifestyle preferences.
2.      What kind of products to develop, promote and advertise in particular geographic area.
3.      The readers stance , resistant or co-operative.
4.      Draw from range of sources like census , credit card , records etc.
5.      Connected with marketing a companys goods and services.
6.      A clear purpose helps in focusing on message.


  1. Match the following :
    1. Educating the public.
    2. External – Operational communication.
    3. Personal  communication
    4. Internal – operational communication


1.      Trainees may not go through formal course in staff training.
2.      Advertising , informative talks , publication in newspaper and journals.
3.      Done during the implementation of business operating plan.
4.      Includes all the efforts of business in direct selling.
5.      No connection with the operating plan of business.
6.      Also called the stage of appraisal.





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