Marketing Management OnLine SCDL Solved Exam Paper Assignment 89

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 

Thanks To: XYZ

 

True/False
Question	The key to successful new product introduction lies in a systems approach.
Answer	True
Match The Following
Question	Answer
Ballast business	Fit well but low opportunities
Gap analysis	Difference between desired and projected performance
Corporate parenting	Managing SBU's by a corporate
Multiple Choice Multiple Answer
Question	Aspects of political environment are :
Answer	Form of government adopted , Media and pressure groups , Government stability
Multiple Choice Single Answer
Question	It limits the alternatives that a decision maker takes in a given situation
Answer	Policy
Select The Blank
Question	________ concept increases the efficiency of economic system
Answer	Marketing
Match The Following
Question	Answer
Actual self concept	How person views himself
Others self concept	How the person thinks others see him
True/False
Question	Demand is highly elastic for industrial goods
Answer	FALSE
Multiple Choice Single Answer
Question	Production creates which type of utility
Answer	Form
Multiple Choice Single Answer
Question	Who provides time and place utility?
Answer	Intermediary
Multiple Choice Single Answer
Question	Marketer tries to seek what kind of response from the other party?
Answer	Behavioural
True/False
Question	Systems are formal and informal rules and regulations that complements the company structure
Answer	TRUE
True/False
Question	In negotiated contracts, the bid selected by buyer is not necessarily the lowest
Answer	TRUE
Multiple Choice Single Answer
Question	In which phase of production era, the producer and consumer are the same ?
Answer	Subsistence

 

Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.