Marketing Management OnLine SCDL Solved Exam Paper Assignment 91

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 

Thanks To: XYZ

 

Multiple Choice Single Answer
Question	These are moves that will pay off irrespective of what happens in the future
Answer	No-regret moves
Select The Blank
Question	________ allowance is used to communicate about the values of the product and special event
Answer	Promotion
Multiple Choice Multiple Answer
Question	How does 'structure' reduce external uncertainity arising out of human behaviour
Answer	Research and planning , Forecasting
Select The Blank
Question	Major reason for success for new product is ________product.
Answer	Superior
Multiple Choice Single Answer
Question	Higher the perceived quality of the product, higher will be the perceived price. Such products are called:
Answer	Prestige
Multiple Choice Single Answer
Question	The most common criteria for classifying products is based on
Answer	Buyer behaviour
Multiple Choice Single Answer
Question	A diet conscious person after playing football is thirsty.He opts for :-
Answer	Diet coke
Multiple Choice Single Answer
Question	Deciding on the number of intermediaries to be employed by a producer is called:
Answer	Intensity distribution
Select The Blank
Question	________ distribution is used when a small percentage of customers account for a large part of sale.
Answer	Selective
Multiple Choice Multiple Answer
Question	When is demand inelastic?
Answer	Price cut causes revenue to decrease , Price rise causes revenue to increase
Multiple Choice Single Answer
Question	Which is the products that potential customers do not know about it or they do not want yet.
Answer	Unsought

 

Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.