Marketing Management OnLine SCDL Solved Exam Paper Assignment 90

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 

Thanks To: XYZ

 

True/False
Question	Companies apply a variety of price adjustment strategies to account for differences in customer segments and situations.
Answer	True
Select The Blank
Question	________ of physical distribution activities increases it's productivity as well as of manufacturer.
Answer	Automation
Select The Blank
Question	Competition tends to focus on ________ as a product moves through its life cycle.
Answer	Price
True/False
Question	After sales service is provided in a customer orirnted firm
Answer	True
Select The Blank
Question	________ distribution is used when a small percentage of customers account for a large part of sale.
Answer	Selective
True/False
Question	Changes in company structure also necessitates changes in the systems in various degrees
Answer	TRUE
Multiple Choice Multiple Answer
Question	A transaction takes place when
Answer	There is time and place of agreement , Two things of value , Agreed upon conditions
True/False
Question	Consumer behaviour is more challenging across international border.
Answer	TRUE
Multiple Choice Multiple Answer
Question	Types of product classification
Answer	Consumables , Durables , Services
True/False
Question	Services can be stored in inventory.
Answer	False
Select The Blank
Question	A change in quantity demanded of a product is caused by a change in its ________.
Answer	Price
Multiple Choice Single Answer
Question	This distribution is necessary for most convenience goods.
Answer	Intensive
True/False
Question	Change in company structure from divisional to matrix also mean changes in the systems in various degrees
Answer	TRUE
Multiple Choice Multiple Answer
Question	Total cost concept includes
Answer	Damaged goods , Inventory obsolescence ,Transportation
Multiple Choice Multiple Answer
Question	Money is invested by way of
Answer	Debt , Equity
Multiple Choice Single Answer
Question	It is the most influential primary reference group shaping a buyer's behaviour
Answer	Family
Select The Blank
Question	________ directs the flow of goods and services from the producer to the ultimate consumer
Answer	Marketing

 

Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.