Marketing Management OnLine SCDL Solved Exam Paper Assignment 94

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 

Thanks To: XYZ

 

Select The Blank
Question	________ routinely performs all functions on recurrent, internal and external data
Answer	Recurrent data system(RDS)
True/False
Question	Shorter production runs are required to produce large number of products in multi-segment strategy
Answer	TRUE
Select The Blank
Question	________ allowance is used to communicate about the values of the product and special event
Answer	Promotion
Multiple Choice Multiple Answer
Question	For exchange to take place, which conditions must be satisfied ?
Answer	Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party
True/False
Question	Companies have strengths in a number of areas but their key strength are few in number
Answer	TRUE
Select The Blank
Question	________ distribution is used when a small percentage of customers account for a large part of sale.
Answer	Selective
Select The Blank
Question	Specific ________ emerge from broad strategies
Answer	Tactics
Multiple Choice Single Answer
Question	What is Market development?
Answer	Existing product-New market
Multiple Choice Multiple Answer
Question	Income,occupation,education, age,marital status are factors of which type of segmentation?
Answer	Geographic , Demographic
Multiple Choice Multiple Answer
Question	Planning of long term strategies are based on following factors:
Answer	Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources
Select The Blank
Question	Competition tends to focus on ________ as a product moves through its life cycle.
Answer	Price
Select The Blank
Question	The onus of advertising, pricing and sales promotion policies is put on ________ distribution.
Answer	Exclusive
Multiple Choice Single Answer
Question	Manufacturers offering variety of price promotions to their middlemen is called
Answer	Trade promotion
Select The Blank
Question	Total cost is the sum of ________ + Variable cost.
Answer	Fixed cost
Select The Blank
Question	________ describes a person's favourable or unfavourable action tendencies towards object
Answer	Attitudes

 

Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.