Advertising and Public Relations - 3

LIST OF ATTEMPTED QUESTIONS AND ANSWERS



Select The Blank
Question
Tapping groups attitudes is called as ________.
Correct Answer
Channeling
Your Answer
Channeling

Multiple Choice Multiple Answer
Question
In DAGMAR model the different stages are:
Correct Answer
Awareness , Comprehension , Conviction
Your Answer
Awareness , Comprehension , Conviction

True/False
Question
Tests were made on 9 million recalled capsules of J AND J
Correct Answer
False
Your Answer
False

Select The Blank
Question
Story-board corresponds to the layout which is illustrated ________
Correct Answer
Frame by Frame
Your Answer
Frame by Frame

Select The Blank
Question
The copywriter is responsible for writing the copy of the advertisment in terms of ________
Correct Answer
Words
Your Answer
Words

Multiple Choice Single Answer
Question
A number of agencies are now focusing on :
Correct Answer
Research
Your Answer
Consumers

True/False
Question
The market share fell from 37 % to 23%.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
Those who work for the organization are called as :-
Correct Answer
Internal Public
Your Answer
Internal Public

Multiple Choice Single Answer
Question
The following "firsts" were observed during the period :-
Correct Answer
1900-1921
Your Answer
1900-1921

Multiple Choice Single Answer
Question
Advertising that is delivered directly to the consumer by mail refers to
Correct Answer
Direct Mail
Your Answer
Direct Mail

Multiple Choice Multiple Answer
Question
Media relations are very important this is largely due to the vast number of :-
Correct Answer
Publications , Television AND Radio Channels , Websites
Your Answer
Television AND Radio Channels , Websites , Advertisements

Multiple Choice Single Answer
Question
The spokesperson should be :-
Correct Answer
People friendly
Your Answer
Smart AND Intellegent

Select The Blank
Question
The internal publication which was a 4 page news letter was called as ________.
Correct Answer
Update
Your Answer
Update

Multiple Choice Multiple Answer
Question
While releasing the press release check for the
Correct Answer
Headline , Double spaced , Avoided passive voice
Your Answer
Headline , Double spaced , Written in a perfect square

Multiple Choice Single Answer
Question
Invitations for press conferences should be always :-
Correct Answer
Typed
Your Answer
Typed

True/False
Question
In the style always use a passive voice
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
Pope Urban II used communication systems which involved :-
Correct Answer
Writing , Word of Mouth , Slogans AND Symbols
Your Answer
Writing , Word of Mouth , Slogans AND Symbols

Multiple Choice Multiple Answer
Question
The Creative services department includes
Correct Answer
Creative Director , Art Director , Copy Writer
Your Answer
Creative Director , Art Director , Copy Writer

Multiple Choice Single Answer
Question
A crisis often gathers momentum with great :-
Correct Answer
Rapidity
Your Answer
Speed

Multiple Choice Multiple Answer
Question
Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :-
Correct Answer
Salient , Answer a felt need , Logical course of action
Your Answer
Salient , Answer a felt need , Logical course of action

True/False
Question
In all press conferences there is a demonstration of the product.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
The catcholic Church reponded with its own counter reformation by means of :-
Correct Answer
Speeches , Books , Pamphlets
Your Answer
Hoardings , Books , Pamphlets

Match The Following
Question
Correct Answer
Your Answer
Motivation
Monetary, Emotional Return
Monetary, Emotional Return
External Public
Media, Suppliers, Trade Associations
Media, Suppliers, Trade Associations
Advertisement
To inform Potential buyers
To inform Potential buyers
Maintaining Relationships
Long term associations
Long term associations

Select The Blank
Question
Cities where the local press usually gives a favourable ________ for press conference.
Correct Answer
Coverage
Your Answer
Chance

True/False
Question
Over all 60 cities were selected for nation wide press conference in J AND J case.
Correct Answer
False
Your Answer
False

True/False
Question
Abraham Maslow was a great Philosopher.
Correct Answer
False
Your Answer
True

True/False
Question
The better informed employees are likely to spread damaging misinformation.
Correct Answer
False
Your Answer
True

Multiple Choice Single Answer
Question
A successful advertisment works when it fulfills desire and
Correct Answer
Need
Your Answer
Need

Select The Blank
Question
Do not choose a location just because it has network affiliated stations since the networks often do not use material from their affiliates except for ________ and major crimes.
Correct Answer
Disasters
Your Answer
Disasters

Select The Blank
Question
The The release should end with ' -30-' or ________
Correct Answer
"****"
Your Answer
"****"

Multiple Choice Single Answer
Question
Advertsment actually grew up after the
Correct Answer
Second World War
Your Answer
First World War

Match The Following
Question
Correct Answer
Your Answer
Media Strategy
Determine Geographic spread
Determine Geographic spread
Print Media
Newspapers AND Magazines
Newspapers AND Magazines
Electronic Media
Redio, Television
Redio, Television
Media Objective
Target Audience, Reach AND Frequency
Target Audience, Reach AND Frequency

True/False
Question
Unfortunately statistics prove that more often it is the female employees who get harassed by their male counterparts.
Correct Answer
True
Your Answer
True

Select The Blank
Question
In communication process the source ________ the messages.
Correct Answer
Encodes
Your Answer
Encodes

Multiple Choice Single Answer
Question
Reputations are not built overnight they are the sum of cumulative actions over a period of :-
Correct Answer
Time
Your Answer
Time

Multiple Choice Multiple Answer
Question
Expert communicators use a number of devices such as :-
Correct Answer
Drama , Statistics , Examples
Your Answer
Statistics , Examples , Shows

Multiple Choice Multiple Answer
Question
In nineteenth century food processing industry began famous and reputed names which came into lime light were
Correct Answer
Nestles , Cadburys , Kellogs
Your Answer
Nestles , Cadburys , Kellogs

Multiple Choice Multiple Answer
Question
Business magzines are categorised into the following :
Correct Answer
Trade Publications , Industrial Magzines , Professional Magzines
Your Answer
Trade Publications , Industrial Magzines , Professional Magzines

Select The Blank
Question
You may work within a ________ constrained by policies and procedures.
Correct Answer
Hierarchy
Your Answer
Hierarchy

Multiple Choice Multiple Answer
Question
The most persuasive messages are :-
Correct Answer
Direct , Simply expressed , Contains one primary data
Your Answer
Direct , Simply expressed , Contains one primary data

Select The Blank
Question
The advocacy model was built during the middle of ________ century.
Correct Answer
20th
Your Answer
18th

Select The Blank
Question
If you have a website include the ________ in your heading.
Correct Answer
URL
Your Answer
URL

Multiple Choice Multiple Answer
Question
A number of activities at the community level that are practised are :-
Correct Answer
Providing Summer jobs for youth , Practicing environment protection drives , Cleaning up the neighbourhood
Your Answer
Providing Summer jobs for youth , Practicing environment protection drives , Cleaning up the neighbourhood

Multiple Choice Single Answer
Question
Media agencies handles:
Correct Answer
Media Planning AND Buying
Your Answer
Media Planning AND Buying

True/False
Question
Day by day the crime rate is controlled through out the world.
Correct Answer
False
Your Answer
False

True/False
Question
The spokesperson should be Verbose.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
Check for the passage ways, door ways, and elevators large enough to accommodate :-
Correct Answer
Bulky equipment
Your Answer
Bulky equipment