Marketing Management - 1

Select The Blank
Question Toffees and chocolates, magazines etc are examples of ________ products
Correct Answer Impulse
Your Answer Impulse

Select The Blank
Question In production era, demand is ________ than supply
Correct Answer Greater
Your Answer Greater

Select The Blank
Question The factor of satisfaction and ________ motives are consistent in society
Correct Answer Profit
Your Answer Exchange

Select The Blank
Question Optimum marketing mix is obtained using analysis, ________, implementation and control.
Correct Answer Planning
Your Answer Planning

True/False
Question Marketing concept provides a balance to the exchange process within the social system
Correct Answer True
Your Answer True

Select The Blank
Question Competition tends to focus on ________ as a product moves through its life cycle.
Correct Answer Price
Your Answer Quality

Multiple Choice Single Answer
Question In which phase of production era, the producer and consumer are the same ?
Correct Answer Subsistence
Your Answer Early production for marketing

Select The Blank
Question Customers are brand,style and type conscious when buying ________ products.
Correct Answer Special
Your Answer Special

Multiple Choice Single Answer
Question Major components of marketing mix are :
Correct Answer Product
Your Answer Product

Multiple Choice Single Answer
Question Here the organisation acquires the operations of one or more other organisations on the same level.
Correct Answer Horizontal integration
Your Answer Vertical integration

Select The Blank
Question Product means the ________ and services the company offers the target market.
Correct Answer Goods
Your Answer Quality

True/False
Question Consumer needs are matched with the company capabilities and goals in marketing process.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question Aspects of political environment are :
Correct Answer Form of government adopted , Media and pressure groups , Government stability
Your Answer Form of government adopted , Government stability

Multiple Choice Single Answer
Question The tool used for decision making in 'A range of futures' scenario is
Correct Answer Technology forecasting
Your Answer Technology forecasting

Select The Blank
Question ________ distribution is used when a small percentage of customers account for a large part of sale.
Correct Answer Selective
Your Answer Selective

True/False
Question Augmented product includes the actual product plus any additional services such as maintenance, intallation etc.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question This distribution limits intermediaries to one per given territory.
Correct Answer Exclusive
Your Answer Exclusive

Select The Blank
Question ________ is some characteristic of people in the market that helps in dividing it.
Correct Answer Factor
Your Answer Age

Select The Blank
Question ________ can price it's product without any regard to competitor.
Correct Answer Pure monopolist
Your Answer Monopolist

Select The Blank
Question Product, price, place and promotion are the 4p's of ________ mix
Correct Answer Marketing
Your Answer Marketing

Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Supplier

Multiple Choice Single Answer
Question It is an approach to cost reduction in which components are studied to determine if they can be made by cheaper methods of production
Correct Answer Product Value Analysis
Your Answer Profit Value Analysis

Multiple Choice Multiple Answer
Question Market segmentation can be done on the basis of following factors
Correct Answer Psychographic , Demographic , Geographic
Your Answer Psychographic , Demographic , Geographic

True/False
Question Group influence is weak both in product and brand choice in Decline stage of Product life cycle
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question How does 'structure' reduce internal uncertainity arising out of human behaviour
Correct Answer Control mechanism , Departmentalisation
Your Answer Forecasting , Departmentalisation , Specialisation

Multiple Choice Single Answer
Question The input to 'Stimulus Response Model' is
Correct Answer Stimuli
Your Answer Price

Multiple Choice Multiple Answer
Question Features of Question Marks?
Correct Answer High growth , Low share SBUs
Your Answer Low growth , Low share SBUs

Multiple Choice Multiple Answer
Question Income,occupation,education, age,marital status are factors of which type of segmentation?
Correct Answer Geographic , Demographic
Your Answer Demographic , Behavioural

Multiple Choice Single Answer
Question New product forms and brands enter in which stage of product life cycle?
Correct Answer Growth
Your Answer Decline

Multiple Choice Single Answer
Question " When to order" is called
Correct Answer Re-order point
Your Answer Re-order point

True/False
Question Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups.
Correct Answer False
Your Answer True

Multiple Choice Single Answer
Question It is the relative difficulty in understanding or using the product
Correct Answer Complexity
Your Answer Compatability

Multiple Choice Multiple Answer
Question Drawbacks of Survey of Buyer's intention method are
Correct Answer Exposure , Not accurate , Time consuming
Your Answer Not accurate , Time consuming , Sales may be inflated or deflated by sales team

True/False
Question Distribution costs are low when intermediaries are used in the channel.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question It identifies opportunities for and threats to the organisation
Correct Answer Environmental assessment
Your Answer Opportunities assessment

True/False
Question A drive is a need that sufficiently presses a person to act
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question Characteristics of mass market strategy are :
Correct Answer One market mix for target market , One distribution and promotion strategy
Your Answer One market mix for target market , Number of pricing strategies , One distribution and promotion strategy , Inventory and distribution costs are high

Match The Following
Question Correct Answer Your Answer
Feedback Communication from receiver to sender A means by which source communicates the message
Encoding Putting meaning to symbols conveyed as messages Communication from receiver to sender
Decoding Interpreting the message by receiver Interpreting the message by receiver
Noise It interferes with communication process It interferes with communication process

Multiple Choice Multiple Answer
Question Concept of marketing includes study of
Correct Answer Transaction , Transfer , Exchange
Your Answer Transaction , Reciprocation , Exchange

True/False
Question Warehouses are needed when supply sources and markets are located close by.
Correct Answer False
Your Answer False

True/False
Question The key to successful new product introduction lies in a systems approach.
Correct Answer True
Your Answer True

Match The Following
Question Correct Answer Your Answer

Biogenetic needs Hunger, Thirst Hunger, Thirst
Actual self concept How person views himself Stimulus
Others self concept How the person thinks others see him How the person thinks others see him
Personality Deference, Autonomy Esteem, Recognition

True/False
Question Companies apply a variety of price adjustment strategies to account for differences in customer segments and situations.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question Advantage of multi-variate segmentation is :
Correct Answer More information about available people
Your Answer Sales potential increases

Multiple Choice Multiple Answer
Question Types of strategic business units are :
Correct Answer Stars , Cash cows , Question marks
Your Answer Stars , Cash cows , Question marks

Multiple Choice Multiple Answer
Question Commercial sources have following sources
Correct Answer Advertising , Packaging , Sales persons
Your Answer Advertising , Mass media , Sales persons

Multiple Choice Multiple Answer
Question Learning consists of
Correct Answer Cues , Drives , Response
Your Answer Cues , Drives , Response