Taxation - 5

LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Multiple Answer
Question What are the factors to be considered in cluster analysis?
Correct Answer Limited number of clusters due to limitation of market potential , Clusters are not
water tight compartment , Evaluating the quality of cluster is difficult
Your Answer Limited number of clusters due to limitation of market potential , Clusters are not
water tight compartment , Evaluating the quality of cluster is difficult
Multiple Choice Single Answer
Question Clarity of questions and instructions for filling the form is essential in :-
Correct Answer Mail survey
Your Answer Data analysis
Multiple Choice Single Answer
Question The technique through which objects/ cases are classified into relative homogeneous
groups or clusters is known as :-
Correct Answer Cluster analysis
Your Answer Cluster analysis
Multiple Choice Single Answer
Question Mean or average value is used to estimate when data have been collected using :-
Correct Answer Interval or ratio scale
Your Answer Interval or ratio scale
Select The Blank
Question In ________ method the research analyst is not concerned with cause and research
relationship.
Correct Answer Diagnostic
Your Answer Diagnostic
Multiple Choice Multiple Answer
Question Which are the New Delhi based Research Institutions?
Correct Answer NRDC , CSIR , Cement Research Institute of India
Your Answer NRDC , CSIR , Cement Research Institute of India
Multiple Choice Single Answer
Question Market Research is done to
Correct Answer Explore the Opportunities
Your Answer Explore the Opportunities
True/False
Question "Consumer Panel" is a specialized market research technique.
Correct Answer False
Your Answer False
Match The Following
Question Correct Answer Your Answer
"What might this be ?" Inkblot test Inkblot test
Aided Recall Depth Research Depth Research
Doesn’t intend to tell Projective techniques Projective techniques
Ease of construction Likert scale Likert scale
True/False
Question In regression analysis, dependent variables can be expressed as a linear function of
impendent variables.
Correct Answer True
Your Answer True
True/False
Question When company prepares a long range plan it is unpublished internal source of
information.
Correct Answer True
Your Answer True
Select The Blank
Question Association technique is a type of ________.
Correct Answer Projective technique
Your Answer Projective technique
Multiple Choice Single Answer
Question The impact of promotional slogans on the consumers can be studied with
Correct Answer Association technique
Your Answer Association technique
True/False
Question Brand image building is not important in case of industrial product for quality.
Correct Answer False
Your Answer False
Multiple Choice Multiple Answer
Question Which publications are used for research on Chemical Industry?
Correct Answer Indian Chemical Directory , Chemical Industry News , Chemical & Petro
Chemicals Journal
Your Answer Indian Chemical Directory , Chemical Industry News , Chemical & Petro Chemicals
Journal
Multiple Choice Single Answer
Question Spreading the sample through the entire population following a regular pattern is known
as :-
Correct Answer Systematic sampling
Your Answer Systematic sampling
Select The Blank
Question In absence of proper________ the market research becomes a data collection exercise.
Correct Answer Problem Definition
Your Answer Analysis
Multiple Choice Multiple Answer
Question Which institutions should be contacted for research on Paint Chemicals?
Correct Answer National Chemical Laboratory, Pune , Industrial Research & Development Center
, Building Research Institute
Your Answer National Chemical Laboratory, Pune , Industrial Research & Development Center ,
Building Research Institute
Multiple Choice Multiple Answer
Question The objectives of marketing research are
Correct Answer To understand the consumer needs and wants , To explore the new markets , To
analyze the competitors
Your Answer To understand the consumer needs and wants , To explore the new markets , To
analyze the competitors
Multiple Choice Single Answer
Question Ultra violet ink is used to disguise customer coding. This activity is :-
Correct Answer A disapproved method
Your Answer A disapproved method
Select The Blank
Question Through cluster analysis objects/cases are classified into relatively________ group
called cluster.
Correct Answer Homogeneous
Your Answer Homogeneous
Match The Following
Question Correct Answer Your Answer
Dangler POP POP
POP Communication medium Communication medium
Opinion Polls Daily basis Daily basis
Corporate Image Study Advertising research Advertising research
Multiple Choice Multiple Answer
Question Ethical issues to be observed while writing a report are :-
Correct Answer No deliberate misinterpretations , Marketing problems should be designed to suit
hidden agenda , Complete confidentiality and secrecy of data
Your Answer No deliberate misinterpretations , Marketing problems should be designed to suit
hidden agenda , Complete confidentiality and secrecy of data
Select The Blank
Question Multiple Choice is a ________type of question.
Correct Answer Close ended
Your Answer Close ended
Multiple Choice Single Answer
Question The conjoint analysis helps to enable company's to :-
Correct Answer Conduct brand swot analysis
Your Answer Conduct brand swot analysis
Multiple Choice Single Answer
Question In the Internet era, qualitative research is possible through :-
Correct Answer Chat sessions
Your Answer Chat sessions
Select The Blank
Question ________is an important communication medium that helps recall advertising.
Correct Answer Point of Purchase(POP)items
Your Answer Point of Purchase(POP)items
True/False
Question In the Funnel approach, specific questions come first and general questions later.
Correct Answer False
Your Answer False
Multiple Choice Multiple Answer
Question In resources for marketing research skilled staff plays an important role in :-
Correct Answer Maintaining data , Dealing with different situation and problems , Timely
completion of research
Your Answer Maintaining data , Dealing with different situation and problems , Timely completion
of research
Select The Blank
Question Convenience Sampling is used for ________.
Correct Answer Exploratory research
Your Answer Exploratory research
True/False
Question The person conducting pharma research should be well qualified so that not to waste
Doctors time.
Correct Answer True
Your Answer True
True/False
Question The limitations with regression forecasting is that independent variables must be
forecasted before forecasting the dependent variables.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question Main features of Technical Report are :-
Correct Answer Minute details of planning data collection , Analysis , Interpretation
Your Answer Minute details of planning data collection , Analysis , Interpretation
Multiple Choice Single Answer
Question How people allocate their time and money to certain products and factors is depicted by
Correct Answer Psychographic Variable
Your Answer Psychographic Variable
True/False
Question Question phrasing and structure are eliminated in Semantic differential scale.
Correct Answer True
Your Answer True
True/False
Question The popularity of Likert scale is due to its ease of construction and administration.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question Which are the Export Promotion Councils?
Correct Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem
& Jewellery Export Promotion Council
Your Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem &
Jewellery Export Promotion Council
True/False
Question The written contract of a research should cover the penalty clause covering deficits
such as delays, inadequate data.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question The producers in the sellers' market are also forced to take decisions based on the
market information because
Correct Answer The resources are scarce
Your Answer The resources are scarce
Multiple Choice Single Answer
Question Scale Intervals can be used for
Correct Answer Age
Your Answer Age
Select The Blank
Question Bibliography contains ________.
Correct Answer Information of references and secondary data
Your Answer Information of references and secondary data
Multiple Choice Multiple Answer
Question Online survey methods include :-
Correct Answer Email survey , HTML survey , Downloadable interactive surveys
Your Answer Email survey , HTML survey , Downloadable interactive surveys
Multiple Choice Single Answer
Question Data of market research cannot be maintained :-
Correct Answer Without experienced and educated research staff
Your Answer Without experienced and educated research staff
Multiple Choice Multiple Answer
Question Pretesting of Questionnaire includes testing of :-
Correct Answer Question content , Time taken to answer questions , Categorisation
Your Answer Question content , Time taken to answer questions , Categorisation
Multiple Choice Multiple Answer
Question Identification of Target Population is facilitated by :-
Correct Answer Well defined research objectives , Alternative, reasonable/target population
definitions , Specifications for exclusion in target population
Your Answer Well defined research objectives , Alternative, reasonable/target population
definitions , Specifications for exclusion in target population
Select The Blank
Question ________are used for National Panel Studies.
Correct Answer Quota controls
Your Answer Quota controls
Select The Blank
Question Finding out the number of vehicles at a given junction is a ________ method.
Correct Answer Direct Observation
Your Answer Direct Observation