Industrial Marketing - 4

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Ind- Marktng

Multiple Choice Single Answer
Question
The middleman, who customize a product & handle specific situation are called :-
Correct Answer
Value added resellers
Your Answer
Value added resellers

Select The Blank
Question
IBM, Microsoft and Google are just three MNCs that have ________.
Correct Answer
Set up software development centers in India
Your Answer
Set up software development centers in India

Multiple Choice Multiple Answer
Question
Analysis of the strengths and weakness of competitors is done in the areas of :-
Correct Answer
Manufacturing , Finance , Technical service
Your Answer
Manufacturing , Finance , Technical service

Multiple Choice Single Answer
Question
The purpose of any modern industrial firm is to :-
Correct Answer
Fulfill customers’ needs
Your Answer
Fulfill customers’ needs

Multiple Choice Multiple Answer
Question
Technical service means details about :-
Correct Answer
Ingredient material , How product works , Type of make of key equipments in the product
Your Answer
Ingredient material , How product works , Type of make of key equipments in the product

True/False
Question
Buyers, who are risk averse are good prospects for new product and concepts.
Correct Answer
False
Your Answer
True

Multiple Choice Single Answer
Question
For financially weak but reliable customers, supplier may be required to:-
Correct Answer
Give high discounts
Your Answer
Insist on cash on delivery

Multiple Choice Multiple Answer
Question
Ashok Leyland is an Indian company whose competitors would include :-
Correct Answer
Tata Motors , Volvo Motors
Your Answer
Tata Motors , Volvo Motors

Multiple Choice Multiple Answer
Question
Questions asked in unstructured surveys bring about :-
Correct Answer
Motives , Priorities , Problems
Your Answer
Motives , Priorities , Problems

True/False
Question
Delivery rating factor is prepared based on adherence to delivery schedule.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
The industrial marketing research department helps the company to :-
Correct Answer
Take informed decisions regarding marketing strategies
Your Answer
Take informed decisions regarding marketing strategies

Match The Following
Question
Correct Answer
Your Answer
To expand product range to cover all types of computer peripherals
Plan
Mission
To become the No. 1 supplier in computer peripherals
Mission
Goal
To achieve a sales turnover of Rs. 500 cr. by 2008-09
Objective
Milestone
To reduce employee turnover from 30% to 25% in 1 yr
Goal
Plan

Multiple Choice Single Answer
Question
Non Banking Financial Corporations receive negative publicity from :-
Correct Answer
Down grading by rating agencies
Your Answer
Down grading by rating agencies

Multiple Choice Multiple Answer
Question
In a tender a vendor has to supply data on :-
Correct Answer
Sales to net worth , Working capital , Turnover Ratio
Your Answer
Sales to net worth , Turnover Ratio , Profit to Loss Ratio

Multiple Choice Multiple Answer
Question
Supply by an industrial firm to an OEM will:
Correct Answer
Enhance its reputation , Help in obtaining regular orders , Help in spreading awareness among other possible buyers
Your Answer
Enhance its reputation , Help in obtaining regular orders , Help in spreading awareness among other possible buyers

Multiple Choice Single Answer
Question
Financial capability refers to :-
Correct Answer
Cash flow position
Your Answer
Cash flow position

Select The Blank
Question
The buying needs and practices of organisations differ according to wether they are innovate, product leaders or ________.
Correct Answer
Followers
Your Answer
Nichers

Multiple Choice Single Answer
Question
In an organisation, purchase division is made by:-
Correct Answer
People
Your Answer
Management

Select The Blank
Question
The effect of the economic environment is not ________ across industries.
Correct Answer
Uniform
Your Answer
Even

Select The Blank
Question
Direct marketing is expensive when probable volume of sales in a market area is ________.
Correct Answer
Small
Your Answer
Small

Multiple Choice Single Answer
Question
General public will work towards a cause if it is :-
Correct Answer
Motivated
Your Answer
Motivated

Multiple Choice Single Answer
Question
A situation analysis consists of :-
Correct Answer
A combination of internal environment analysis, external environment analysis and competitive analysis
Your Answer
A combination of internal environment analysis, external environment analysis and competitive analysis

Multiple Choice Single Answer
Question
Institutional investors are concerned with organisation's :-
Correct Answer
Operational efficiency
Your Answer
Operational efficiency

Select The Blank
Question
________ of supply is one of the important aspects buyers look for.
Correct Answer
Continuity
Your Answer
Time

Select The Blank
Question
The fundamental aspect of industrial marketing is that it addresses the needs and wants of ________.
Correct Answer
Business organizations
Your Answer
Groups of consumers

True/False
Question
Advertisement and public relation campaign project a positive image of the Co.
Correct Answer
True
Your Answer
True

True/False
Question
Market coverage means demographic areas to be covered.
Correct Answer
True
Your Answer
False

Match The Following
Question
Correct Answer
Your Answer
Advertising effectiveness
Evaluation of performance
Evaluation of performance
Web design
Domain name
Domain name
Choice of media
Reaching the right audience
Reaching the right audience
Basis of Budgeting support
Percentage of past sales
Percentage of past sales

Multiple Choice Single Answer
Question
Making an assessment of the competitors’ strengths and weakness is called :-
Correct Answer
Competitive position analysis
Your Answer
Competitive position analysis

Select The Blank
Question
Business should act in a ________ manner to keep Govt. out of business environment.
Correct Answer
United
Your Answer
Creative

True/False
Question
Service is one of the variables of vendor rating system.
Correct Answer
True
Your Answer
True

True/False
Question
Materials that go into the production of food / drug end product have very narrow quality tolerance.
Correct Answer
True
Your Answer
False

Multiple Choice Multiple Answer
Question
According to you, marketing of industrial services and marketing of industrial products :-
Correct Answer
Are similar from the seller’s point of view , Require similar resources , Require different types of resources
Your Answer
Require different types of resources , Are different.

Multiple Choice Single Answer
Question
Primary task to be performed for the execution of the sales efforts is :-
Correct Answer
Making sales presentation
Your Answer
Identifying needs of customers

True/False
Question
Countries with political stability have a grater chance of attracting investment from MNCs.
Correct Answer
True
Your Answer
True

True/False
Question
The IT and BPO service industries in India are showing lower rates of growth compared to other industry sectors.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
Product development can discourage competition if it is :-
Correct Answer
Technologically intensive , Capital intensive , Require state-of-art technology
Your Answer
Technologically intensive , Capital intensive , Requires extensive sales promotion

Multiple Choice Single Answer
Question
The best channel of distribution for capital items is :-
Correct Answer
Direct selling
Your Answer
Direct selling

Multiple Choice Multiple Answer
Question
For developing a positioning strategy, following variables are used:-
Correct Answer
Product features , Product reliability , Ability to provide solutions to customer problem
Your Answer
Product features , Product reliability , Ability to provide solutions to customer problem

Select The Blank
Question
The Finance Officer can also play a passive part in the purchase process and his role in the DMU would be as a ________.
Correct Answer
Gatekeeper
Your Answer
Influencer

Multiple Choice Single Answer
Question
An external environment analysis is necessary to understand :-
Correct Answer
The needs of the customers
Your Answer
The needs of the customers

Multiple Choice Multiple Answer
Question
A company has to revise its pricing strategy when :-
Correct Answer
Competitor changes his price , New rival enters the market , It is advantageous for the company to change price
Your Answer
Competitor changes his price , New rival enters the market

Select The Blank
Question
Exploratory research involves the gathering of ________ data from secondary sources.
Correct Answer
Preliminary
Your Answer
Critical

Multiple Choice Multiple Answer
Question
Services of trained experts is required for :-
Correct Answer
Special accounting machines , Statistical analysis equipment , Electronic recording equipment
Your Answer
Special accounting machines , Electronic recording equipment , Supply of iron ore

True/False
Question
In order to enjoy cost advantage relative to the innovative firm, competitor must reach a break-through in product design.
Correct Answer
True
Your Answer
True

True/False
Question
The objective of the high price strategy is only to recover firm's investment speedily.
Correct Answer
False
Your Answer
True

Multiple Choice Multiple Answer
Question
Industrial markets can be positioned on product merits e.g.:-
Correct Answer
Quality conscious , Reliability , Dependability
Your Answer
Quality conscious , Dependability , Affordability