International Marketing - 4

LIST OF ATTEMPTED QUESTIONS AND ANSWERS –International Marketiing



Select The Blank
Question
The most evident advantage of ________ is a faster start in the target country
Correct Answer
Acquisition entry
Your Answer
Joint venture entry

Select The Blank
Question
In ________ strategy, home base is used for production of products for export
Correct Answer
Extension
Your Answer
Product

Match The Following
Question
Correct Answer
Your Answer
Challenge of stiff competition
New development strategy
Japan
Oriental Silk
Apparel Export Promotion Council
An agent
Conducting sales in US
An agent
New development strategy
Largest silk fabrics importer
USA
Large departmental stores

Multiple Choice Multiple Answer
Question
How does the product reach to the buyer?
Correct Answer
Distribution , Transportation
Your Answer
Distribution , Transportation

True/False
Question
Under an international management contracts, a company undertakes the day to day management of an independent enterprise in a foreign target country
Correct Answer
True
Your Answer
False

True/False
Question
Adding additional products to the overseas even if the company does not carry those products domestically - is an alternative for product development
Correct Answer
True
Your Answer
False

Multiple Choice Multiple Answer
Question
"Brighter colours are liked in Africa" is an example of
Correct Answer
Cultural views , Packaging
Your Answer
Quality , Cultural views , Branding

True/False
Question
As compared with EMC, export agents have greater freedom and authority.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
What are the risks involved in international marketing?
Correct Answer
Larger volume of transaction , Less knowledge about parties reputation , Longer time in transit
Your Answer
Rejection of goods , Less knowledge about parties reputation , Longer time in transit

True/False
Question
Companies with smaller needs, an independent supplier will be less active.
Correct Answer
False
Your Answer
True

Multiple Choice Multiple Answer
Question
What is correct according to geocentric orientation?
Correct Answer
Companies view the entire world as a single market , Uniform inventory management & training
Your Answer
Companies view the entire world as a single market , Every country is unique market , Standardized marketing mix projecting different images of company

Multiple Choice Single Answer
Question
This question is based on the case study 'AB Enterprises'. What is the advantage of enlarging the product line?
Correct Answer
Enables exporters to gain profits
Your Answer
Enables exporters to gain profits

Select The Blank
Question
In case of ________ , the manufacturer retains control over marketing strategy, particular pricing, positioning & advertising.
Correct Answer
Cooperative exporter
Your Answer
Export merchant

Select The Blank
Question
In ________ , the researcher should study the size & trends of production within the market & export from that market.
Correct Answer
Consumption
Your Answer
Market segmentation

Multiple Choice Multiple Answer
Question
The scope of international marketing has been enlarged to cover activities like :-
Correct Answer
Joint venture , Licensing , Franchising
Your Answer
Franchising , Joint venture , Licensing

Multiple Choice Multiple Answer
Question
What are the benefits of participation in trade fair?
Correct Answer
To get to know about competition , To know about the extent of product adaption
Your Answer
To get to know about competition , To get to know about government policy , To know about the extent of product adaption

Multiple Choice Single Answer
Question
What is not included in social environment?
Correct Answer
Growth rates
Your Answer
Growth rates

Match The Following
Question
Correct Answer
Your Answer
Corporate headquarters
Role in making pricing decision
Role in making pricing decision
Differentiated pricing strategy
Lifestyle position of the product
Production overheads
Uniform vs. differentiated pricing
Competition
Lifestyle position of the product
Uniform pricing strategy
Competitive position does not vary from market to market
Competitive position does not vary from market to market

Multiple Choice Single Answer
Question
What is marketing research?
Correct Answer
Systemic gathering, processing, analyzing & interpretation of the marketing data
Your Answer
Systemic gathering, processing, analyzing & interpretation of the marketing data

Multiple Choice Multiple Answer
Question
What are the special schemes of ECGC?
Correct Answer
Packing credit guarantee , Post-shipment credit guarantee
Your Answer
Pre-shipment credit guarantee , Packing credit guarantee , Post-shipment credit guarantee

Select The Blank
Question
________ sector registered a hundred percent growth from USD 0.89 billion in 1998-99 to USD 1.9 billion in 2002-03.
Correct Answer
Ores & Minerals
Your Answer
Petroleum / crude oil products

Multiple Choice Multiple Answer
Question
How does the customer know about the product & is influenced to buy it?
Correct Answer
Publicity , Advertising , Sales promotion
Your Answer
Publicity , Advertising , Sales promotion

Multiple Choice Multiple Answer
Question
What are the techniques used to collect information regarding market need?
Correct Answer
Marketing information , Research
Your Answer
Publicity , Marketing information , Research

Multiple Choice Single Answer
Question
What decides in building-up cost/price for a product?
Correct Answer
Internal taxes
Your Answer
Internal taxes

True/False
Question
In geocentric orientation, companies view different regions as different markets.
Correct Answer
False
Your Answer
True

Multiple Choice Single Answer
Question
What is export in Indian context?
Correct Answer
Surplus turned exports-generated by an excess of production over local demand & does not result into domestic inflation
Your Answer
Items which strengthen economy of the country

Select The Blank
Question
In direct export channel, the product is ________.
Correct Answer
Technical product
Your Answer
Technical product

True/False
Question
Licensing does not involve foreign investment
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
What is the meaning of offshore purchasing?
Correct Answer
Relationship between independent buyer & seller for exchange of good for money
Your Answer
Relationship between independent seller & another seller for the purpose of exchange of goods for money

Multiple Choice Single Answer
Question
What is export entry mode?
Correct Answer
Indirect export
Your Answer
Licensing

Multiple Choice Single Answer
Question
Why should a market researcher check a country's import tariffs when he is investigating it as an export market?
Correct Answer
It can affect the competitiveness of product against products made within the market
Your Answer
It affects the competitiveness of his product against those of importers from third countries

Multiple Choice Single Answer
Question
How does international marketing research help in assessing market size, pattern & growth?
Correct Answer
What sales potential exporter's product really has in the market
Your Answer
In decreasing the deficit which is experienced for last couple of years

True/False
Question
The main advantage of indirect method of exporting is "the manufacturer gives up control over the marketing of it's products to another firm which doesn't hamper the success in future".
Correct Answer
False
Your Answer
True

Select The Blank
Question
Products with steady sales or at least predictable sales are more suitable for ________ than products that face abrupt shift in demand.
Correct Answer
Manufacturing
Your Answer
Exporting

Multiple Choice Multiple Answer
Question
What are the necessary things of reliability & capability in selection of right supplier?
Correct Answer
Quality of product , Price of the product
Your Answer
Quality of product , Price of the product , Identifying suitable suppliers

Multiple Choice Multiple Answer
Question
This question is based on the case study "Chow Flowers Co. Ltd.". Which are the products to be exported to foreign markets?
Correct Answer
Lily , Rose
Your Answer
Lily , Stigmas , Rose

Select The Blank
Question
________ is institutional source which provides market information.
Correct Answer
Chamber of commerce
Your Answer
Chamber of commerce

True/False
Question
This question is based on the case study "Oriental Silk Pvt. Ltd.". Mr.Patnaik felt that it was high time that he appraises his agents' performance relating to the vast & expanding US market.
Correct Answer
True
Your Answer
True

True/False
Question
Fairs are more useful for consumer products as it requires technical demonstration.
Correct Answer
False
Your Answer
True

Multiple Choice Single Answer
Question
This question is based on the case study 'AB Enterprises'. What is the problem in adapting AB Enterprises product in the market?
Correct Answer
Novelty is lost due to ethnic character in AB Enterprises
Your Answer
High price of the product

Select The Blank
Question
This question is based on the case study "Chow Flowers Co. Ltd.". The largest importer was ________.
Correct Answer
United States
Your Answer
United States

Select The Blank
Question
________ is important aspect of international physical distribution.
Correct Answer
Warehousing
Your Answer
Cost of handling
Multiple Choice Multiple Answer
Question
Which of the following are indirect channels?
Correct Answer
EMC , Export broker
Your Answer
Export broker , Foreign distributors , Foreign retailers

True/False
Question
In marginal cost pricing, fixed costs are recovered from the international market
Correct Answer
False
Your Answer
False


Select The Blank
Question
________is not an avenue of entry into foreign market
Correct Answer
Exim policy
Your Answer
Joint venture
Multiple Choice Multiple Answer
Question
What is the nature of direct export market?
Correct Answer
Concentrated , Large potential sale
Your Answer
Concentrated , Large potential sale


Multiple Choice Multiple Answer
Question
This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental was an active member of some councils, which are those?
Correct Answer
Apparel Export Promotion Council , Woolen Export Promotion Council
Your Answer
Apparel Export Promotion Council , Woolen Export Promotion Council , Indian Export Import Chamber