Marketing Research - 4

LIST OF ATTEMPTED QUESTIONS AND ANSWERS



Select The Blank
Question
________must cover all possible contingencies.
Correct Answer
Branching questions
Your Answer
Branching questions

Multiple Choice Single Answer
Question
Ultra violet ink is used to disguise customer coding. This activity is :-
Correct Answer
A disapproved method
Your Answer
To protect the identity of the respondent

Multiple Choice Single Answer
Question
This question is based on the case study of "REVIVAL OF THREE STAR HOTEL". The Hotel was experiencing a decline in business. The Management decided to attract business executives as :-
Correct Answer
There was a decline in occupancy in the hotel
Your Answer
There was a decline in occupancy in the hotel

Select The Blank
Question
A specific change in lifestyle is indicated by ________
Correct Answer
Psychographics
Your Answer
Socio-economic class

Match The Following
Question
Correct Answer
Your Answer
Mother-tongue
Assamese
Assamese
Food habits
Demographic
Demographic
Town Classification
Metro
Metro
Household Structure
Joint family
Village

Multiple Choice Single Answer
Question
Market Research involves
Correct Answer
Collection and Analysis of Data
Your Answer
Collection and Analysis of Data

True/False
Question
Protection against unqualified researchers is a responsibility of the client.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
Dichotomous form of questions can be observed in :-
Correct Answer
Branching questions , Qualifying questions , Opening questions
Your Answer
Branching questions , Qualifying questions , Opening questions

Multiple Choice Multiple Answer
Question
Ethics in Marketing Research underline the three basic responsibilities that includes :-
Correct Answer
Responsibility towards the respondent , Responsibility towards the client , Responsibility towards the researcher
Your Answer
Responsibility towards the research process , Responsibility towards the respondent , Responsibility towards the client

True/False
Question
Question phrasing and structure are eliminated in Semantic differential scale.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
For logical concrete and helpful interpretation which things are the most important?
Correct Answer
Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first
Your Answer
Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first

Multiple Choice Multiple Answer
Question
A questionnaire can be filled through different means like :-
Correct Answer
Observation , Personal interview , Telephone interview
Your Answer
Observation , Personal interview , Telephone interview

True/False
Question
Likert Scale is relatively easy to construct and administer.
Correct Answer
True
Your Answer
True

True/False
Question
Telephonic surveys can be used to identify the acceptability of the food processor after demonstration.
Correct Answer
False
Your Answer
True

Select The Blank
Question
________ is the determinant of how people act.
Correct Answer
Knowledge
Your Answer
Opinion

Multiple Choice Multiple Answer
Question
Vendor evaluation has to be done to select best vendor for :-
Correct Answer
Price , Reliability , Credit
Your Answer
Reliability , Credit , Longer relationship

Multiple Choice Single Answer
Question
Where the Railways, Research, Designs & Standards Organisation is based?
Correct Answer
Lucknow
Your Answer
Lucknow

True/False
Question
Regression analysis can be used in sales forecasting to measure the relationship between company's sales and other economic variables.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
The unit about which information is collected for analysis is called:-
Correct Answer
Element
Your Answer
Respondent

Multiple Choice Multiple Answer
Question
Non hierarchical procedure of cluster analysis further has other subtypes like:-
Correct Answer
Sequential threshold , Parallel threshold , Optimizing partitioning
Your Answer
Parallel threshold , Optimizing partitioning

Multiple Choice Single Answer
Question
What is the first step in the Research Design Process?
Correct Answer
Problem Identification
Your Answer
Problem Identification

Select The Blank
Question
In cluster analysis linkage is based on ________distance or neighbour rule
Correct Answer
Minimum
Your Answer
Average

True/False
Question
Technical jargon should be used when unavoidable.
Correct Answer
True
Your Answer
False

Multiple Choice Single Answer
Question
Industrial product research was earlier restricted to :-
Correct Answer
Demand Forecasting
Your Answer
Demand Forecasting

Multiple Choice Single Answer
Question
Which scale can be best used for rural surveys?
Correct Answer
Diagrammatic Rating Scale
Your Answer
Diagrammatic Rating Scale

Select The Blank
Question
In ________ forecast, he collects all information in his mind and based on his vast experience he makes forecast.
Correct Answer
Munshi
Your Answer
Munshi

Multiple Choice Single Answer
Question
A nonhierarchical clustering procedure determines a cluster centre & then groups all objects within a prespecified threshold value from centre is known as :-
Correct Answer
Segmental threshold method
Your Answer
Segmental threshold method

True/False
Question
Sales quotas are set before estimation of market potential and sales territories.
Correct Answer
False
Your Answer
False

Select The Blank
Question
________ type of question allow response in affirmative or negative.
Correct Answer
Dichotomous
Your Answer
Dichotomous

True/False
Question
A Show card is the identity of the researcher conducting the interview
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
Stimulated Test Marketing can be used in :-
Correct Answer
Product Concept testing , Pilot study before National launch , Packaging Appropriateness
Your Answer
Product Concept testing , Pilot study before National launch , Packaging Appropriateness

Multiple Choice Multiple Answer
Question
In resources for marketing research skilled staff plays an important role in :-
Correct Answer
Timely completion of research , Maintaining data , Dealing with different situation and problems
Your Answer
Dealing with different situation and problems , Timely completion of research , Defining major problems

Multiple Choice Multiple Answer
Question
The responses for the 'education' of a respondent can include
Correct Answer
Not disclosed , Illiterate , Literate without formal schooling
Your Answer
Illiterate , Literate without formal schooling , Student

Select The Blank
Question
________ research describes some aspects of market characteristics.
Correct Answer
Descriptive
Your Answer
Causal

Multiple Choice Single Answer
Question
In pre launch research of Pharmaceutical products, it is conducted for
Correct Answer
Clinical trials under controlled parameters for efficiency and side effects
Your Answer
Clinical trials under controlled parameters for efficiency and side effects

Select The Blank
Question
Searching & Developing Alternatives is done in ________.
Correct Answer
Exploratory Research
Your Answer
Exploratory Research

Multiple Choice Multiple Answer
Question
Market & Sales Analysis helps management in :-
Correct Answer
Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future
Your Answer
Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future

True/False
Question
In MDS, when input data is ratio scaled, it is called as non-metric MDS.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
Report presentation methodology deals with :-
Correct Answer
Research design, technique employees and justification
Your Answer
Research design, technique employees and justification

True/False
Question
Factor loading is the correlation between a factor and a variable in a factor analysis.
Correct Answer
True
Your Answer
True

Select The Blank
Question
________represents a close ended question.
Correct Answer
Scales
Your Answer
Scales

Multiple Choice Single Answer
Question
While determining the interviewing process, the researcher is confronted with :-
Correct Answer
Ascertaining the communication media
Your Answer
Issue of content of the question

Multiple Choice Multiple Answer
Question
Which of the following are the types of Sales and Market Research?
Correct Answer
Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories
Your Answer
Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories

Select The Blank
Question
Spontaneous responses are obtained in ________ questions.
Correct Answer
Open ended
Your Answer
Open ended

Match The Following
Question
Correct Answer
Your Answer
Wording of the question
Step 5
Step 1
Question response format
Step 4
Step 3
Typography
Step 7
Step 4
Interviewing process
Step2
Step2

Select The Blank
Question
________ are the internalized factors that cause people to behave the way they do.
Correct Answer
Motives
Your Answer
Motives

Multiple Choice Multiple Answer
Question
Projective techniques draw inferences about :-
Correct Answer
Personality structure , Marketing situation , Deep seated biases
Your Answer
Personality structure , Deep seated biases