International Marketing - 6

LIST OF ATTEMPTED QUESTIONS AND ANSWERS
True/False
Question In international marketing, cultural dimensions include customs, traditions
Correct Answer True
Your Answer True
Select The Blank
Question ________ often buy direct from producers, their requirements of raw
materials, metals or components.
Correct Answer Industrial buyers
Your Answer Industrial buyers
True/False
Question Exporting is the only avenue of entry into foreign market
Correct Answer False
Your Answer False
Multiple Choice Multiple Answer
Question What are the techniques used to collect information regarding market need?
Correct Answer Marketing information , Research
Your Answer Marketing information , Research
Match The Following
Question Correct Answer Your Answer
Environmental factor Culture Export policy
Export merchants Take title to the goods Take title to the goods
Export agents Do not take title to goods Do not take title to goods
Factors in firm's differential
advantage
Selection, operation,
motivation of distribution
channels
Selection, operation, motivation
of distribution channels
True/False
Question Policies or regulations regarding quality control & inspection vary considerably
between nations.
Correct Answer True
Your Answer False

Select The Blank
Question In indirect export channel, the market is ________.
Correct Answer Dispersed
Your Answer Dispersed
Select The Blank
Question Support service includes ________
Correct Answer Warranty
Your Answer Warranty
Multiple Choice Multiple Answer
Question What are the main objectives of imposing trade barriers?
Correct Answer To protect domestic industries from foreign competition , To curb conspicuous
consumption
Your Answer To protect domestic industries from foreign competition , To curb conspicuous
consumption , To increase the foreign exchange resources of the country
Multiple Choice Single Answer
Question Which of the following is not included in foreign environment?
Correct Answer Local dimension
Your Answer Local dimension
Multiple Choice Single Answer
Question Who does benefit the most by doing advertising in international market?
Correct Answer Multinational corporation through their own subsidiaries in several markets
Your Answer Multinational corporation through their own subsidiaries in several markets
Select The Blank
Question ________ is one of the reasons to enter export market.
Correct Answer Recession in domestic market
Your Answer Recession in domestic market
True/False
Question Joint ventures will prosper only if the partner trust each other and
continuously support their common endeavor
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer

Question Ethnocentric orientation includes following things :-
Correct Answer Same products , Same strategies , Same home and foreign market
Your Answer Same products , Same strategies , Same home and foreign market
Multiple Choice Single Answer
Question What is the motivation towards offshore sourcing?
Correct Answer Establishing a presence in a foreign market
Your Answer Establishing a presence in a foreign market
Multiple Choice Multiple Answer
Question What does "currency used for billing" stand for?
Correct Answer Currency of the purchaser's currency , Leading international currency
Your Answer The currency of the purchaser , Currency of the purchaser's currency
Select The Blank
Question ________ extends finance to exporters of capital & manufactured goods.
Correct Answer Export-import bank
Your Answer ECGC
Multiple Choice Single Answer
Question What are the factors of joint-venture offshore manufacturing?
Correct Answer Investment, capital, management, technology, materials, payment and/or
parts, profit, fees
Your Answer Only technology/materials payment & product and/or parts
Multiple Choice Multiple Answer
Question What are the criteria for selection of channels?
Correct Answer Cost involved on the part of the firm for a particular channel , the behavior of
the competitors , Possibilities of getting appropriate feedback about
customers
Your Answer Cost involved on the part of the firm for a particular channel , Possibilities of
getting appropriate feedback about customers , Level of market potential
Select The Blank
Question This question is based on the case study "Oriental Silk Pvt. Ltd.". The bulk of
the trade was handled by ________
Correct Answer Central buying organizations
Your Answer Central buying organizations
Multiple Choice Single Answer

Question What is important to take pricing decision?
Correct Answer Competition
Your Answer Competition
True/False
Question The importers & exporters can obtain information relating to the markets &
products from EDA
Correct Answer True
Your Answer True
True/False
Question The naïve rule is for managers to use the same entry mode such as
agent/distributor exporting, for all target countries
Correct Answer True
Your Answer True
Select The Blank
Question ________ sector registered a hundred percent growth from USD 0.89 billion
in 1998-99 to USD 1.9 billion in 2002-03.
Correct Answer Ores & Minerals
Your Answer Ores & Minerals
True/False
Question A research proposal describes a plan for conducting & controlling research
project.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question What does product-mix decision include?
Correct Answer Packaging
Your Answer Packaging
Multiple Choice Multiple Answer
Question What are the roles of price in the overall export marketing strategies?
Correct Answer Creating competitive market , Export enhancing , Affecting profit
Your Answer Creating competitive market , Export enhancing , Affecting profit
Multiple Choice Single Answer
Question It's worthwhile to pursue a uniform pricing strategy

Correct Answer When competitive position of the firm does not vary from market to market
Your Answer When competitive position of the firm does not vary from market to market
Multiple Choice Single Answer
Question In product planning for export, length is related to
Correct Answer Number of products
Your Answer Number of products
True/False
Question This question is based on the case study "Chow Flowers Co. Ltd.". Japan was
a net importer of artificial flowers until 1973, when it became a net exporter.
Correct Answer False
Your Answer False
Select The Blank
Question Some companies in developed countries move to foreign countries because
of certain regulations like________.
Correct Answer Environmental laws
Your Answer Environmental laws
Select The Blank
Question Liberalization era, started in ________, brought a swift change in the
economic & trade policy from inward-oriented approach to market-oriented
approach.
Correct Answer 1991
Your Answer 1991
Multiple Choice Multiple Answer
Question Which of the following are domestic channels?
Correct Answer Export houses , Export merchant
Your Answer EMC , Export broker
Multiple Choice Single Answer
Question What is the avenue of entry into foreign markets?
Correct Answer Contract manufacturing
Your Answer Contract manufacturing
Multiple Choice Single Answer
Question Which is the pull factor that makes firms go internationally?

Correct Answer Profitability
Your Answer Profitability
Multiple Choice Single Answer
Question What does political environment include?
Correct Answer Legal dimension
Your Answer Legal dimension
True/False
Question Adding additional products to the overseas even if the company does not
carry those products domestically - is an alternative for product development
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question What is the purpose of using exploratory study?
Correct Answer To provide information to identify the most promising markets , Clarifying
concepts
Your Answer To provide information to identify the most promising markets , To give a
basic understanding of the proposal , To give all negotiated factors
Multiple Choice Multiple Answer
Question What are the internal sources of information?
Correct Answer Sales record , Correspondence from salesmen
Your Answer Sales record , Trade association , Correspondence from salesmen
Multiple Choice Multiple Answer
Question What are the advantages of direct exporting?
Correct Answer Greater control over foreign marketing plan , Quicker information feedbacks
on markets, competition
Your Answer Greater control over foreign marketing plan , Quicker information feedbacks
on markets, competition
Multiple Choice Single Answer
Question What are the aspects of globalization?
Correct Answer Products with competitive advantages
Your Answer Products with competitive advantages
Match The Following
Question Correct Answer Your Answer
Ethnocentric Similar strategies Similar strategies

Joint venture Technology transfer Technology transfer
Contract manufacturing Tie-up Tie-up
Foreign investment Economic development Economic development
Multiple Choice Single Answer
Question What can political factor do in market access?
Correct Answer The politics of international relations can play a role in creating or eliminating
tariff barriers
Your Answer The politics of international relations can play a role in creating or eliminating
tariff barriers
Select The Blank
Question Many companies modify their products/promotion strategies to suit ________
of the population of the different countries.
Correct Answer Tastes & preferences
Your Answer Tastes & preferences
Multiple Choice Single Answer
Question How will you recover the fixed/overhead costs in marginal cost pricing?
Correct Answer Can be recovered from domestic market
Your Answer Can be recovered from domestic market
Multiple Choice Multiple Answer
Question What could be attributed to the removal of trade restrictions in the process of
liberalization in agri & allied products?
Correct Answer Wheat , Sugar
Your Answer Wheat , Sugar
Multiple Choice Multiple Answer
Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Which are
the two years the imports of silk fabrics from Japan by USA was almost
same?
Correct Answer 1982 , 1983
Your Answer 1982 , 1983