Cases in Marketing Management - 9

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False
Question
This question is from the case study "Mr. Atul & Mr. Bhaskar" : Atul felt that freedom to workers means calling for indiscipline.
Correct Answer
False
Your Answer
True

True/False
Question
This question is from the case study "Ice-Kool" : Studying consumer behavior is important to any business.
Correct Answer
True
Your Answer
True

Select The Blank
Question
This question is from the case study "Ray Ltd." : The ________ was to be improved to protect chocolate from melting.
Correct Answer
Packaging
Your Answer
Packaging

Multiple Choice Single Answer
Question
This question is from the case study "Chap-pals" : Current competition of Chap-pal is :-
Correct Answer
Leather shoose
Your Answer
Hawaii

Multiple Choice Multiple Answer
Question
This question is from the case study "Tristar" :What factors affected the estimated stock requirement of 800 dealers?
Correct Answer
Political uncertainty , Act of god
Your Answer
Political uncertainty , Competition actions , Dealer demand

Multiple Choice Single Answer
Question
This question is from the case study "Price Plus" : What is the offer under discussion in the case?
Correct Answer
Money back offer by Akai
Your Answer
Money back offer by Akai

Multiple Choice Multiple Answer
Question
This question is from the case study "AR Sons" : AR Sons became a firm of reputation because of :-
Correct Answer
Service , Quality
Your Answer
Service , Quality

Multiple Choice Single Answer
Question
This question is from the case study "Lubri - Smooth Ltd." : As a promotional strategy the owner believes in :-
Correct Answer
Sampling
Your Answer
Direct marketing

Select The Blank
Question
This question is from the case study "Challenger Sports" : The company command ________ % of the market-share.
Correct Answer
60
Your Answer
75

Multiple Choice Single Answer
Question
This question is from the case study "Kleam" :Why did other companies failed to market toothpastes?
Correct Answer
No uniform quality of Kleam
Your Answer
No uniform quality of Kleam

Multiple Choice Multiple Answer
Question
This question is from the case study "Collaborative Product Development in E-Commerce" :What were benefits of Collaborative development?
Correct Answer
Improves operations , Cuts Costs , Saves Time
Your Answer
Cuts Costs , Saves Time , Saves manpower

Select The Blank
Question
This question is from the case study "Anveshi - The Rural Development Organisation" :The strategy to achieve the objective was to create ________.
Correct Answer
Village organisation
Your Answer
Village cooperative

Multiple Choice Multiple Answer
Question
This question is from the case "Ethel Graff" : Why do Europeans come to India to work?
Correct Answer
Indian Experience matter in International market , Challenge of working in Unfamiliar environment
Your Answer
Challenge of working in Unfamiliar environment , Indian Companies now pay higher salaries

True/False
Question
This question is from the case study "Beauty Cosmetics" :Beauty cosmetics want to reach the products at All India level.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
This question is from the case study "Astroid Computer Corporation" : What is the product range of this company?
Correct Answer
Personal Computer , Monitors , Printers
Your Answer
Personal Computer , Monitors , Printers

Multiple Choice Single Answer
Question
This question is from the case study "Hindustan Lever - Rural Marketing Initiative" :How were towns & villages covered by HLL initially?
Correct Answer
By Van
Your Answer
By Van

Multiple Choice Multiple Answer
Question
This question is from the case study "Reach India Ltd." : What different product segments is Reach India Ltd. Operating in?
Correct Answer
Telecom Service Provider , Handsets
Your Answer
Telecom Service Provider , Handsets

Select The Blank
Question
This question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations.
Correct Answer
Informal
Your Answer
Informal

Multiple Choice Single Answer
Question
This question is from the case study "Priya Automobiles" : Why did model Priya still continue to sell?
Correct Answer
Was the cheapest model
Your Answer
Was the cheapest model

Multiple Choice Multiple Answer
Question
This question is from the case study "Alcophin" :What Promotional tools are used by Medical companies?
Correct Answer
Visual Aid , Product Literature
Your Answer
Product Literature , Hoardings

True/False
Question
This question is from the case study "Tushar Laboratories" :Mumbai market was the smallest in volumes.
Correct Answer
False
Your Answer
False

Select The Blank
Question
This question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________.
Correct Answer
CCA will market ABC brands with their own
Your Answer
ABC will market CCA brands with their own

Multiple Choice Single Answer
Question
This question is from the case study "Mr. Nitin Chandra" : Product Benefit of Silver plated Bronze products is :-
Correct Answer
They are within reach of middle class
Your Answer
They are within reach of middle class

Multiple Choice Multiple Answer
Question
This question is from the case study "ABC Company" : Which categories did the company entered lately?
Correct Answer
Refrigerators , Air Conditioners
Your Answer
Air Conditioners

Multiple Choice Single Answer
Question
This question is from the case study "Blue Shield Company" : What type of promotion was planned in high sale period by Benson & Johnson?
Correct Answer
Discount offer
Your Answer
1 + 1 Free

Multiple Choice Multiple Answer
Question
This question is from the case "General Motors Asia-Pacific" : With the global alliance The three car manufacturers in India can :-
Correct Answer
Share each other's products , Commonly buy components , Do cross branding
Your Answer
Share each other's products , Do cross branding

True/False
Question
This question is from the case study "Hotel Black Pearl" :Since the opening of 'Saphire' the business of Black Pearl is remarkably affected.
Correct Answer
True
Your Answer
True

True/False
Question
This question is from the case study "Priya Automobiles" : Supriya was generation bike & was comparable with competition.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
This question is from the case study "Thompson & Thompson" : What is the current product segment of the company?
Correct Answer
Health Care
Your Answer
Health Care

Multiple Choice Multiple Answer
Question
This question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal?
Correct Answer
Different Formulation , Different packaging
Your Answer
Different Formulation , Different packaging , Higher price

True/False
Question
This question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
This question is from the case study "Watts & Volts Ltd." : What was the marketing manager opposed for?
Correct Answer
Two parallel sales organisations
Your Answer
New product managers

Select The Blank
Question
This question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity to the citizens of maintaining good health through ________.
Correct Answer
Exercise
Your Answer
Exercise

Select The Blank
Question
This question is from the case study "Raja Consultants Ltd." : The characteristics of the consumer panel were to be used for predicting the behavious of the ________.
Correct Answer
Population
Your Answer
Target Audience

Select The Blank
Question
This question is from the case study "Food Processing Industry" : According to union, the worker was employed as sweeper & not ________.
Correct Answer
Wet sweeper
Your Answer
Wet sweeper

True/False
Question
This question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mail order can attain popularity.
Correct Answer
True
Your Answer
True

True/False
Question
This question is from the case study "Vacuum Flasks" : The company has state of the art plant with a Japanese collaboration.
Correct Answer
True
Your Answer
False

Select The Blank
Question
This question is from the case " The Real Thing " : Today Coca Cola is sold in ________ countries.
Correct Answer
200
Your Answer
More than 200

True/False
Question
This question is from the case study "Innovation & Improvisation" : 3 M encouraged everyone to become product champions.
Correct Answer
True
Your Answer
True

Match The Following
Question
Correct Answer
Your Answer
Old Spice
Erratic Alcohol supplies
Uniform quality
Sugandha Mouth Freshners
Tobaco Products
Tobaco Products
Kleam
No Uniform quality
No Uniform quality
Services Unlimited
Funds for Social Organisations
Funds for Social Organisations

Multiple Choice Single Answer
Question
This question is from the case study "Priya Automobiles" :What must have affected the performance of Mr. Jain?
Correct Answer
No incentives in cash
Your Answer
Less demand in market

Match The Following
Question
Correct Answer
Your Answer
Roshni Lamps
New Product Opportunities
New Product Opportunities
Laxmi Mills
Refined Oil
Raw Oil
Mr. Dinesh Kapoor
Financial Investment
Setting Management Panel
Raja Consultants
Setting Consumer Panel
Financial Investment

Multiple Choice Multiple Answer
Question
This question is from the case study "Tushar Laboratories" : What was Tushar's strength over giant competitor?
Correct Answer
German collaboration , No quality complaints
Your Answer
German collaboration , No quality complaints , Better distribution

Multiple Choice Single Answer
Question
This question is from the case " Laxmi Mills " : What was the product benefit of refined oil?
Correct Answer
Very Pure
Your Answer
Very Pure

Select The Blank
Question
This question is from the case study "Maxwell Ltd." : According to Mr. Arvind, Success is the outcome of well managed ________.
Correct Answer
Interdependence
Your Answer
Employees

Multiple Choice Multiple Answer
Question
This question is from the case study "Bharat Research Development Corporation " : What details does Project Profile have?
Correct Answer
Product Identification , Types of machinery , Raw material
Your Answer
Product Identification , Types of machinery

Select The Blank
Question
This question is from the case study "Thompson & Thompson" : The name was decided as Thompson & Thompson to encash the ________.
Correct Answer
Brand Equity
Your Answer
Brand Equity