International Marketing - 7

LIST OF ATTEMPTED QUESTIONS AND ANSWERS



Select The Blank
Question
Offshore purchasing requires________.
Correct Answer
Little experience
Your Answer
Little investment but more experience

Multiple Choice Multiple Answer
Question
How does the product reach to the buyer?
Correct Answer
Distribution , Transportation
Your Answer
Distribution , Transportation

Match The Following
Question
Correct Answer
Your Answer
Target market
Marketing strategy
Marketing strategy
External factor
Competitive profile
Competitive profile
Ethnocentric orientation
Overseas operation conducted from home country
Overseas operation conducted from home country
Polycentric orientation
Each market is unique
Each market is unique

Select The Blank
Question
The main elements of ________dimensions include per capita GDP
Correct Answer
Economic
Your Answer
Economic

Multiple Choice Multiple Answer
Question
What are the benefits of participation in trade fair?
Correct Answer
To get to know about competition , To know about the extent of product adaption
Your Answer
To get to know about competition , To know about the extent of product adaption

Multiple Choice Multiple Answer
Question
What are the advantages of personal selling?
Correct Answer
To provide technical information to the buyers , To know the buyer's reaction instantaneously
Your Answer
To provide technical information to the buyers , To know the buyer's reaction instantaneously

Select The Blank
Question
The feasibility of the adoption of marginal cost pricing depend upon________
Correct Answer
The existence of a large home market
Your Answer
The existence of a large home market

Multiple Choice Single Answer
Question
A number of developing countries hold out very good prospects for business in future because of
Correct Answer
Increase in income
Your Answer
Increase in income

Multiple Choice Single Answer
Question
What is the need of marketing research for export-import trade?
Correct Answer
To reduce the distance between an exporter & his customers in terms of marketing
Your Answer
To reduce the distance between an exporter & his customers in terms of marketing

Select The Blank
Question
The ________ can be described from 1950-51 to 1990-91
Correct Answer
Pre-reforms period
Your Answer
Pre-reforms period

Multiple Choice Single Answer
Question
Which of the following factors is related to employment levels?
Correct Answer
Economic factor
Your Answer
Economic factor

Multiple Choice Single Answer
Question
During the period 1998-99 to 2002-03, which products marked the single largest growth in agri & allied category?
Correct Answer
Marine
Your Answer
Marine

Multiple Choice Multiple Answer
Question
What are the risks involved in international marketing?
Correct Answer
Larger volume of transaction , Less knowledge about parties reputation , Longer time in transit
Your Answer
Less knowledge about parties reputation , Longer time in transit

True/False
Question
Catalogues contain a list of all competitors with product details.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
What contributed 50% of the total exports of engineering goods?
Correct Answer
Machinery & instruments , Metals, primary & semi finished iron, steel
Your Answer
Machinery & instruments , Metals, primary & semi finished iron, steel

True/False
Question
The movement of goods across national borders is a major part of an international marketing strategy.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
This question is based on the case study "Chow Flowers Co. Ltd." Which department was the largest?
Correct Answer
Production
Your Answer
Production

Multiple Choice Multiple Answer
Question
What are the advantages of having agents?
Correct Answer
Knowledgeable about the market , He can provide after sales service
Your Answer
He is paid less commission , Knowledgeable about the market , He can provide after sales service

Multiple Choice Single Answer
Question
What does promotion encompass?
Correct Answer
Advertising
Your Answer
Advertising

Select The Blank
Question
In export pricing, ________ used for billing
Correct Answer
Currency of the purchaser's country
Your Answer
Currency of the purchaser's country

Select The Blank
Question
________ occurs when an international company invest in a business enterprise in a target country together with a local partner firm
Correct Answer
Joint venture
Your Answer
Coproduction arrangement

Multiple Choice Multiple Answer
Question
What is the meaning of research objective?
Correct Answer
The research purpose , A precise statement of what information is needed
Your Answer
The research purpose , A precise statement of what information is needed

True/False
Question
In social & cultural factors, the researcher must consider the employment level & distribution of income.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
Who is the substitute for export manager?
Correct Answer
Manufacturer's export agent
Your Answer
Manufacturer's export agent

Multiple Choice Single Answer
Question
Which of the following is limitation of indirect method of exporting?
Correct Answer
The manufacturer gives up control over the marketing of it's products to another firm
Your Answer
The manufacturer gives up control over the marketing of it's products to another firm

Multiple Choice Single Answer
Question
What are the similarities between domestic & international marketing?
Correct Answer
Satisfying consumers need
Your Answer
Satisfying consumers need

True/False
Question
In ethnocentric orientation, local and foreign market are same
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
What marketing technique is used to know international marketing need?
Correct Answer
Marketing information & research
Your Answer
Marketing information & research

True/False
Question
If foreign retailers are used, the products in question are industrial products rather than consumer products.
Correct Answer
False
Your Answer
False

True/False
Question
The main advantage of indirect method of exporting is "the manufacturer gives up control over the marketing of it's products to another firm which doesn't hamper the success in future".
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
Which were the programmes included in reforms?
Correct Answer
Productivity & international competitiveness of Indian economy , Foreign collaboration , A programme of micro-economic stabilization
Your Answer
A programme of micro-economic stabilization , Productivity & international competitiveness of Indian economy

True/False
Question
In polycentric approach, each country is treated as separate entity
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
What are included in sovereign political entities?
Correct Answer
Custom duties , Exchange control , Local taxes
Your Answer
Custom duties , Exchange control , Local taxes

Select The Blank
Question
This question is based on the case study "Oriental Silk Pvt. Ltd.". By 1983, the company's sales were of the order of ________ .
Correct Answer
Rs.600 million
Your Answer
Rs.600 million

Multiple Choice Single Answer
Question
What is the meaning of international sourcing?
Correct Answer
Buying from suppliers outside the firm's country of manufacture
Your Answer
Buying from suppliers outside the firm's country of manufacture

Multiple Choice Single Answer
Question
Which of the following is not investment entry?
Correct Answer
Joint venture:11-89
Your Answer
Joint venture:11-89

Select The Blank
Question
________ is an attached office of Ministry of Commerce.
Correct Answer
The Directorate general of foreign trade
Your Answer
The Directorate general of foreign trade

Multiple Choice Multiple Answer
Question
Which are the terms included in international marketing?
Correct Answer
Selling , Advertising , Distribution
Your Answer
Advertising , Shipping , Distribution

True/False
Question
Promotion-mix decision consists of product,price,distribution,promotion
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
The scope of international marketing has been enlarged to cover activities like :-
Correct Answer
Joint venture , Licensing , Franchising
Your Answer
Joint venture , Licensing , Franchising

Match The Following
Question
Correct Answer
Your Answer
Trade fairs
Knowing new technological trends
Knowing new technological trends
Direct mailing
Target audience
Target audience
Sales literature
Price list
Price list
Personal selling
Industrial market
Industrial market

Multiple Choice Single Answer
Question
What does channel-mix decision include?
Correct Answer
Intermediaries
Your Answer
Intermediaries

Multiple Choice Single Answer
Question
Product adaption is changing the product through
Correct Answer
Value addition
Your Answer
Value addition

True/False
Question
Under an international management contracts, a company undertakes the day to day management of an independent enterprise in a foreign target country
Correct Answer
True
Your Answer
True

True/False
Question
Licensing does not involve foreign investment
Correct Answer
True
Your Answer
True

Select The Blank
Question
Experience survey, which is also called as ________.
Correct Answer
Key informant survey
Your Answer
Key informant survey

Multiple Choice Multiple Answer
Question
This question is based on the case study "Chow Flowers Co. Ltd.". Which of the followings were large exporters of artificial flowers?
Correct Answer
Hong Kong , Taiwan
Your Answer
Hong Kong , Taiwan