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Wednesday, June 2, 2010

Marketing Management - 22

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

 

 True/False

  Question  

Changes in company structure also necessitates changes in the systems in various degrees

  Correct Answer  

True

  Your Answer  

True

 

 Select The Blank

  Question  

________ is a part of the company that has a separate mission and objectives

  Correct Answer  

SBU

  Your Answer  

SBU

 

 Select The Blank

  Question  

________ is synonymous with non-recurrent data system(RDS)

  Correct Answer  

Market research

  Your Answer  

Management Information system

 

 Select The Blank

  Question  

Skimming pricing involves________ risk.

  Correct Answer  

Low

  Your Answer  

High

 

 Select The Blank

  Question  

Buyer's response in ________ method may not be applicable in other markets

  Correct Answer  

Market tests

  Your Answer  

Correlation

 

 True/False

  Question  

Firms that lack promotional capabilities rely on middlemen.

  Correct Answer  

True

  Your Answer  

True

 

 Multiple Choice Single Answer

  Question  

It provides a way to bring in the people dimension in macro company analysis without using psychological models of human behaviour

  Correct Answer  

Culture

  Your Answer  

Role

 

 Multiple Choice Single Answer

  Question  

It is a reduction in list price granted to channel members for performing marketing functions

  Correct Answer  

Trade discount

  Your Answer  

Trade discount

 

 Multiple Choice Single Answer

  Question  

It identifies opportunities for and threats to the organisation

  Correct Answer  

Environmental assessment

  Your Answer  

Environmental assessment

 

 True/False

  Question  

Systems are formal and informal rules and regulations that complements the company structure

  Correct Answer  

True

  Your Answer  

True

 

 Select The Blank

  Question  

In production era , demand is ________ than supply

  Correct Answer  

Greater

  Your Answer  

Greater

 

 Multiple Choice Multiple Answer

  Question  

Drawbacks of Survey of Buyer's intention method are

  Correct Answer  

Exposure , Not accurate , Time consuming

  Your Answer  

Not accurate , Time consuming , Sales may be inflated or deflated by sales team

 

 Multiple Choice Multiple Answer

  Question  

Total cost concept includes

  Correct Answer  

Damaged goods , Inventory obsolescence , Transportation

  Your Answer  

Inventory obsolescence , Transportation

 

 Match The Following

Question

Correct Answer

Your Answer

Air-freight

It is the best quality type of transportation available.

The advantage is speed and flexibility in carrying small loads.

Inventory carrying cost

It increases as the quantity ordered increases.

It increases as the quantity ordered increases.

Order processing cost

It decreases as the quantity ordered increases.

It decreases as the quantity ordered increases.

Pipe-line

It is used to transport petroleum products to refineries.

It is used to transport petroleum products to refineries.

 

 Multiple Choice Multiple Answer

  Question  

These are the characteristics of services

  Correct Answer  

Sold on basis of benefits , Quality control is tough

  Your Answer  

Sold on basis of benefits , Mechanised and automated

 

 Select The Blank

  Question  

The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept.

  Correct Answer  

Total cost

  Your Answer  

Fixed cost

 

 Multiple Choice Multiple Answer

  Question  

Forecasting methods for existing products are

  Correct Answer  

Simple trend analysis , Time series analysis , Correlation method

  Your Answer  

Simple trend analysis , Correlation method , Market tests

 

 Multiple Choice Single Answer

  Question  

It helps an organisation to cope with future by setting objectives and making strategies to achieve them

  Correct Answer  

Planning

  Your Answer  

Planning

 

 True/False

  Question  

Change in company structure from divisional to matrix also mean changes in the systems in various degrees

  Correct Answer  

True

  Your Answer  

True

 

 Select The Blank

  Question  

________ is a delivery of standard of living to society

  Correct Answer  

Marketing

  Your Answer  

Values

 

 True/False

  Question  

"The customer is always right" is the spirit of marketing concept.

  Correct Answer  

True

  Your Answer  

True

 

 Multiple Choice Multiple Answer

  Question  

The participants in a communication process are :

  Correct Answer  

Source , Recipient

  Your Answer  

Source , Recipient

 

 Multiple Choice Single Answer

  Question  

In which stage of Product life cycle, brand choice is heavily influenced by reference group

  Correct Answer  

Maturity

  Your Answer  

Decline

 

 Multiple Choice Single Answer

  Question  

The frequency at which a product is used is called ?

  Correct Answer  

Usage rate

  Your Answer  

Usage rate

 

 Select The Blank

  Question  

The factor of satisfaction and ________ motives are consistent in society

  Correct Answer  

Profit

  Your Answer  

Exchange

 

 Multiple Choice Multiple Answer

  Question  

A business is a system consisting of following elements

  Correct Answer  

Input and output , Objectives , Process and feedback

  Your Answer  

Objectives , Process and feedback , Profits

 

 Multiple Choice Single Answer

  Question  

In Cost Optimisation :

  Correct Answer  

Overall physical distribution costs are minimised

  Your Answer  

Overall physical distribution costs are minimised

 

 True/False

  Question  

Communicating with middlemen requires information which is different to the information required in communicating with the final buyers.

  Correct Answer  

True

  Your Answer  

True

 

 True/False

  Question  

Internal records such as sales reports, cost and accounting information are expensive to obtain.

  Correct Answer  

False

  Your Answer  

False

 

 Multiple Choice Multiple Answer

  Question  

Beliefs are based on

  Correct Answer  

Knowledge , Opinion , Faith

  Your Answer  

Knowledge , Opinion , Faith

 

 True/False

  Question  

"Promotion" is considered in conjunction with "Convenience" .

  Correct Answer  

False

  Your Answer  

False

 

 Select The Blank

  Question  

________ describes a person's favourable or unfavourable action tendencies towards object

  Correct Answer  

Attitudes

  Your Answer  

Attitudes

 

 Multiple Choice Multiple Answer

  Question  

Criteria for choosing distribution channels are :

  Correct Answer  

Market coverage , Control , Costs

  Your Answer  

Market coverage , Control , Costs

 

 Select The Blank

  Question  

________ is seen as an integral process that converts materials into goods

  Correct Answer  

Systems

  Your Answer  

Statistical quality control

 

 Select The Blank

  Question  

Modern Accounting uses ________ as a unit of measure

  Correct Answer  

Time

  Your Answer  

Time

 

 Multiple Choice Multiple Answer

  Question  

How does 'structure' reduce external uncertainity arising out of human behaviour

  Correct Answer  

Research and planning , Forecasting

  Your Answer  

Research and planning , Forecasting

 

 True/False

  Question  

Economic forecasts are available from industry trade associations

  Correct Answer  

False

  Your Answer  

True

 

 Multiple Choice Single Answer

  Question  

The organisation focusses attention on one market segment and develops one marketing mix for that segment.This is known as :

  Correct Answer  

Concentration

  Your Answer  

Concentration

 

 Multiple Choice Single Answer

  Question  

This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations

  Correct Answer  

Time Series Analysis

  Your Answer  

Time Series Analysis

 

 True/False

  Question  

Macro environment is composed of the major forces that pose opportunities and create threat for the Co.

  Correct Answer  

True

  Your Answer  

True

 

 Match The Following

Question

Correct Answer

Your Answer

Feedback

Communication from receiver to sender

Interpreting the message by receiver

Encoding

Putting meaning to symbols conveyed as messages

A means by which source communicates the message

Decoding

Interpreting the message by receiver

Putting meaning to symbols conveyed as messages

Noise

It interferes with communication process

It interferes with communication process

 

 Select The Blank

  Question  

Customers are brand,style and type conscious when buying ________ products.

  Correct Answer  

Special

  Your Answer  

Special

 

 Multiple Choice Multiple Answer

  Question  

The micro-environment consists of following components:

  Correct Answer  

Marketing intermediaries , Customers , Competitors

  Your Answer  

Marketing intermediaries , Customers , Competitors

 

 Multiple Choice Single Answer

  Question  

This approach estimates sales potential of a territory by estimating the number of units of a product category that a buyer buys from all suppliers multiplied by the number of potential buyers in that territory

  Correct Answer  

Buildup approach

  Your Answer  

Buildup approach

 

 Multiple Choice Multiple Answer

  Question  

The basic goals in introductory stage are

  Correct Answer  

Induce acceptance of new product , Gain initial distribution

  Your Answer  

Induce acceptance of new product , Gain initial distribution

 

 Multiple Choice Multiple Answer

  Question  

The various variations of Negotiated contract are

  Correct Answer  

Cost plus pricing , Fixed price , Fixed price and incentive

  Your Answer  

Variable Price , Fixed price and incentive

 

 Select The Blank

  Question  

Module of Flotilla strikes an optimum balance of ________ and flexibility

  Correct Answer  

Standardisation

  Your Answer  

Standardisation

 

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