Marketing Management OnLine SCDL Solved Exam Paper Assignment 71

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 

Thanks To: XYZ

 

Select The Blank
Question	In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the same time
Answer	Variable
Select The Blank
Question	More ________ is involved in sales to industrial buyers than consumers
Answer	Money
Multiple Choice Single Answer
Question	This strategic posture plays a leadership role in establishing how the industry operates
Answer	Shapers
Multiple Choice Multiple Answer
Question	For exchange to take place, which conditions must be satisfied ?
Answer	Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party
Select The Blank
Question	Optimum marketing mix is obtained using analysis, ________, implementation and control.
Answer	Planning
Multiple Choice Multiple Answer
Question	Factors affecting demand of a product?
Answer	Population , Increase in buying power
Multiple Choice Multiple Answer
Question	Characteristics for effective market segmentation are:
Answer	Actionable , Measurable , Accessible
True/False
Question	Change in company structure from divisional to matrix also mean changes in the systems in various degrees
Answer	True
Select The Blank
Question	Skimming pricing involves________ risk.
Answer	Low
True/False
Question	Product concept testing through physical presentation increase the reliability of test.
Answer	True
Multiple Choice Single Answer
Question	It is the process of selecting people for company positions and developing skills and abilities for assignments in the company
Answer	Staffing
Multiple Choice Single Answer
Question	It is is the data which has been converted to a useful form for decision making
Answer	Information
Select The Blank
Question	________ directs the flow of goods and services from the producer to the ultimate consumer
Answer	Marketing
Multiple Choice Multiple Answer
Question	What are psychogenetic needs
Answer	Belonging , Recognition
Multiple Choice Single Answer
Question	In which phase of production era, the producer and consumer are the same ?
Answer	Subsistence

 

 

 

Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.