Marketing Management OnLine SCDL Solved Exam Paper Assignment 73

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

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True/False
Question	Storage helps firms balance supply and demand.
Answer	TRUE
Multiple Choice Single Answer
Question	Here the organisation acquires the operations of one or more other organisations on the same level.
Answer	Horizontal integration
Match The Following
Question	Answer
This refers to the number of product items within each product line	Product depth
This includes all product item's a company offers.	Product mix
This is a group of products that are related. -  .	Product line
This is the total number of product lines.	Product breadth
Multiple Choice Single Answer
Question	Source credibility is :
Answer	Receiver's perception regarding belief on sender.
Multiple Choice Multiple Answer
Question	Business is rated on which dimensions
Answer	Market attractiveness , Business strength
Select The Blank
Question	________ is a part of the company that has a separate mission and objectives
Answer	SBU
Multiple Choice Multiple Answer
Question	Limitations of Traditional cost accounting are
Answer	Assumes factory as an isolated entity , It measures only the cost of producing
Multiple Choice Multiple Answer
Question	Drawbacks of Survey of Buyer's intention method are
Answer	Exposure , Not accurate , Time consuming
Multiple Choice Single Answer
Question	Product should be considered from the point of view of
Answer	Customer
Multiple Choice Multiple Answer
Question	Total cost includes :
Answer	Fixed cost , Variable cost
Multiple Choice Multiple Answer
Question	How does 'structure' reduce external uncertainity arising out of human behaviour
Answer	Research and planning , Forecasting
Multiple Choice Multiple Answer
Question	The basic goals in introductory stage are
Answer	Induce acceptance of new product , Gain initial distribution
Select The Blank
Question	________ product is sold for use in producing other goods or services
Answer	Industrial
Select The Blank
Question	________ concept increases the efficiency of economic system
Answer	Marketing
True/False
Question	A channel's length is also called as horizontal dimension.
Answer	FALSE
Select The Blank Question
	________ distribution is used when a small percentage of customers account for a large part of sale.
Answer	Selective
Multiple Choice Multiple Answer
Question	Income,occupation,education, age,marital status are factors of which type of segmentation?
Answer	Geographic , Demographic
Multiple Choice Multiple Answer
Question	Categories of adopters are
Answer	Innovators , Early adopters , Laggards
Select The Blank
Question	Satisfying ________ reduces tension
Answer	Need

  

Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.