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Tuesday, July 19, 2016

Marketing Management OnLine SCDL Solved Exam Paper Assignment 74

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ
 
Thanks To: XYZ
 
Multiple Choice Multiple Answer
Question
The various variations of Negotiated contract are
 Answer
Cost plus pricing , Fixed price , Fixed price and incentive
Select The Blank
Question
________ is seen as an integral process that converts materials into goods
 Answer
Systems  
Select The Blank
Question
Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.
 Answer
Title
Multiple Choice Single Answer
Question
In which phase of production era, the producer and consumer are the same ?
 Answer
Subsistence  
Multiple Choice Multiple Answer  
Question
Physical distribution management includes
 Answer
Manufacturer , Middlemen , Warehouse operators
Match The Following
Question 
Answer
Customer is the focal point in
Marketing
Tangible sources 
Capital, machines,raw material
Intangible sources
Information, time and technology
Consumer to producer
Backward communication
True/False
Question
Demand for industrial goods fluctuate more than consumer demand
 Answer
 True
Multiple Choice Multiple Answer
Question
Socio-cultural environment consists of
 Answer
Culture , Social class  
Select The Blank
Question
________ measures actual sales and not intentions to buy
 Answer
Market tests
Multiple Choice Single Answer
Question
Consumerism emerged in which era of Marketing?
 Answer
 Sales  
Match The Following
Question - 
Answer
This refers to the number of product items within each product line. 
Product depth
This includes all product item's a company offers.- 
Product mix
This is a group of products that are related.
Product line.
This is the total number of product lines.
Product breadth
Multiple Choice Single Answer
Question
Marketer tries to seek what kind of response from the other party?
 Answer
Behavioural
Multiple Choice Multiple Answer
Question
Planning of long term strategies are based on following factors:
 Answer
Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources  
True/False  
Question
Macro environment is composed of the major forces that pose opportunities and create threat for the Co.  
 Answer
TRUE
Multiple Choice Single Answer
Question
Groups having a direct influence on a person are called
 Answer
Membership groups
True/False
Question
The greater the number of substitutes for a product, the less price elastic is its demand.
 Answer
False  
Select The Blank
Question
There are more number of substitutes for ________ products.
 Answer
Multi use  
True/False
Question
Change in company's strategy gives rise to problems necessitating a new structure to be made
 Answer
True  
Multiple Choice Single Answer
Question
Major components of marketing mix are :
 Answer
Product  
Multiple Choice Single Answer
Question
A diet conscious person after playing football is thirsty. He opts for :-
 Answer
Diet coke
Multiple Choice Single Answer
Question
It is the process of selecting people for company positions and developing skills and abilities for assignments in the company
 Answer
Staffing  
Select The Blank
Question
________ eliminates the risk of losing customer's goodwill
 Answer
One price policy  
Multiple Choice Single Answer
Question
This strategic posture plays a leadership role in establishing how the industry operates
 Answer
Shapers  
True/False
Question
Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups.
 Answer
False  
Select The Blank
Question
________ directs the flow of goods and services from the producer to the ultimate consumer
 Answer
Marketing  
Multiple Choice Single Answer
Question
Marketer has no control over setting the price in which type of market structure?
 Answer
Competition  
Multiple Choice Multiple Answer
Question
Uses of Market research are:
 Answer
Advertising effectiveness , Sales forecasting , Identifying market trends
True/False
Question
The demand for necessities tends to be more price elastic than the demand for luxury products.
 Answer
False  
Multiple Choice Single Answer
Question
The greatest amount of satisfaction comes from which utility
 Answer
Possession  
Multiple Choice Single Answer
Question
It provides a way to bring in the people dimension in macro company analysis without using psychological models of human behaviour
 Answer  
Culture
Multiple Choice Single Answer
Question
Who provides time and place utility?
 Answer
Intermediary  
Multiple Choice Single Answer
Question
Production creates which type of utility
 Answer
Form  
Select The Blank
Question
Demographic, cultural, political, natural etc combine to form ________ environment.
 Answer
Macro  
Multiple Choice Multiple Answer
Question
Limitations of Traditional cost accounting are
 Answer
Assumes factory as an isolated entity , It measures only the cost of producing
 
 

Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.
 

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