Marketing Management OnLine SCDL Solved Exam Paper Assignment 74

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 

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Multiple Choice Multiple Answer
Question	The various variations of Negotiated contract are
Answer	Cost plus pricing , Fixed price , Fixed price and incentive
Select The Blank
Question	________ is seen as an integral process that converts materials into goods
Answer	Systems
Select The Blank
Question	Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.
Answer	Title
Multiple Choice Single Answer
Question	In which phase of production era, the producer and consumer are the same ?
Answer	Subsistence
Multiple Choice Multiple Answer
Question	Physical distribution management includes
Answer	Manufacturer , Middlemen , Warehouse operators
Match The Following
Question	Answer
Customer is the focal point in	Marketing
Tangible sources	Capital, machines,raw material
Intangible sources	Information, time and technology
Consumer to producer	Backward communication
True/False
Question	Demand for industrial goods fluctuate more than consumer demand
Answer	True
Multiple Choice Multiple Answer
Question	Socio-cultural environment consists of
Answer	Culture , Social class
Select The Blank
Question	________ measures actual sales and not intentions to buy
Answer	Market tests
Multiple Choice Single Answer
Question	Consumerism emerged in which era of Marketing?
Answer	Sales
Match The Following
Question -	Answer
This refers to the number of product items within each product line.	Product depth
This includes all product item's a company offers.-	Product mix
This is a group of products that are related.	Product line.
This is the total number of product lines.	Product breadth
Multiple Choice Single Answer
Question	Marketer tries to seek what kind of response from the other party?
Answer	Behavioural
Multiple Choice Multiple Answer
Question	Planning of long term strategies are based on following factors:
Answer	Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources
True/False
Question	Macro environment is composed of the major forces that pose opportunities and create threat for the Co.
Answer	TRUE
Multiple Choice Single Answer
Question	Groups having a direct influence on a person are called
Answer	Membership groups
True/False
Question	The greater the number of substitutes for a product, the less price elastic is its demand.
Answer	False
Select The Blank
Question	There are more number of substitutes for ________ products.
Answer	Multi use
True/False
Question	Change in company's strategy gives rise to problems necessitating a new structure to be made
Answer	True
Multiple Choice Single Answer
Question	Major components of marketing mix are :
Answer	Product
Multiple Choice Single Answer
Question	A diet conscious person after playing football is thirsty. He opts for :-
Answer	Diet coke
Multiple Choice Single Answer
Question	It is the process of selecting people for company positions and developing skills and abilities for assignments in the company
Answer	Staffing
Select The Blank
Question	________ eliminates the risk of losing customer's goodwill
Answer	One price policy
Multiple Choice Single Answer
Question	This strategic posture plays a leadership role in establishing how the industry operates
Answer	Shapers
True/False
Question	Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups.
Answer	False
Select The Blank
Question	________ directs the flow of goods and services from the producer to the ultimate consumer
Answer	Marketing
Multiple Choice Single Answer
Question	Marketer has no control over setting the price in which type of market structure?
Answer	Competition
Multiple Choice Multiple Answer
Question	Uses of Market research are:
Answer	Advertising effectiveness , Sales forecasting , Identifying market trends
True/False
Question	The demand for necessities tends to be more price elastic than the demand for luxury products.
Answer	False
Multiple Choice Single Answer
Question	The greatest amount of satisfaction comes from which utility
Answer	Possession
Multiple Choice Single Answer
Question	It provides a way to bring in the people dimension in macro company analysis without using psychological models of human behaviour
Answer	Culture
Multiple Choice Single Answer
Question	Who provides time and place utility?
Answer	Intermediary
Multiple Choice Single Answer
Question	Production creates which type of utility
Answer	Form
Select The Blank
Question	Demographic, cultural, political, natural etc combine to form ________ environment.
Answer	Macro
Multiple Choice Multiple Answer
Question	Limitations of Traditional cost accounting are
Answer	Assumes factory as an isolated entity , It measures only the cost of producing

 

 

Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.