Marketing Management OnLine SCDL Solved Exam Paper Assignment 75

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 

Thanks To: XYZ

 

 

Multiple Choice Multiple Answer
Question	Drawbacks of Survey of Buyer's intention method are
Answer	Exposure , Not accurate , Time consuming
Multiple Choice Single Answer
Question	Product should be considered from the point of view of
Answer	Customer
Multiple Choice Multiple Answer
Question	Total cost includes :
Answer	Fixed cost , Variable cost
Multiple Choice Multiple Answer
Question	How does 'structure' reduce external uncertainity arising out of human behaviour
Answer	Research and planning , Forecasting
Multiple Choice Multiple Answer
Question	The basic goals in introductory stage are
Answer	Induce acceptance of new product , Gain initial distribution
Select The Blank
Question	________ product is sold for use in producing other goods or services
Answer	Industrial
Select The Blank
Question	________ concept increases the efficiency of economic system
Answer	Marketing
True/False
Question	A channel's length is also called as horizontal dimension.
Answer	FALSE
Select The Blank
Question	________ distribution is used when a small percentage of customers account for a large part of sale.
Answer	Selective
Multiple Choice Multiple Answer
Question	Income,occupation,education, age,marital status are factors of which type of segmentation?
Answer	Geographic , Demographic
Multiple Choice Multiple Answer
Question	Categories of adopters are
Answer	Innovators , Early adopters , Laggards
Select The Blank
Question	Satisfying ________ reduces tension
Answer	Need
Multiple Choice Single Answer
Question	This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations
Answer	Time Series Analysis

 

 

Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.