This
solved paper of SCDL Marketing Management of SCDL Pune has
been contributed by XYZ
Thanks To: XYZ
|
Select The Blank
|
|
|
Question
|
Wholesalers and retailers help
manufacturer in carrying ________ flow to final buyers.
|
|
Answer
|
Title
|
|
True/False
|
|
|
Question
|
In pure competition many sellers
and buyers are there and have major effect on demand and supply of the
product's market price
|
|
Answer
|
FALSE
|
|
True/False
|
|
|
Question
|
The demand for necessities tends to
be more price elastic than the demand for luxury products.
|
|
Answer
|
FALSE
|
|
True/False
|
|
|
Question
|
"To increase the market share
of our product" .Is it a well defined objective?
|
|
Answer
|
FALSE
|
|
True/False
|
|
|
Question
|
Changes in consumer's buying
patterns affects channel's horizontal and vertical dimensions.
|
|
Answer
|
TRUE
|
|
Multiple Choice Multiple Answer
|
|
|
Question
|
What is Marginal cost?
|
|
Answer
|
The additional cost of each unit of product , It ignores non
price competition , Marginal revenue is less than average revenue
|
|
Multiple Choice Multiple Answer
|
|
|
Question
|
Disadvantages of Primary data are :
|
|
Answer
|
Cost factor , Time factor
|
|
Multiple Choice Multiple Answer
|
|
|
Question
|
When is demand price elastic?
|
|
Answer
|
Price cut causes revenue to increase , Price rise causes
revenue to decrease
|
|
Select The Blank
|
|
|
Question
|
Major reason for success for new
product is ________ product.
|
|
Answer
|
Superior
|
|
True/False
|
|
|
Question
|
Product concept testing through
physical presentation increase the reliability of test.
|
|
Answer
|
TRUE
|
|
Multiple Choice Single Answer
|
|
|
Question
|
It is the most influential primary
reference group shaping a buyer's behaviour
|
|
Answer
|
Family
|
|
Multiple Choice Single Answer
|
|
|
Question
|
Decline in buying power due to
price levels rising more rapidly than income is called
|
|
Answer
|
Inflation
|
|
Multiple Choice Single Answer
|
|
|
Question
|
It refers to formal and informal
rules, regulations and procedures that complements the company structure
|
|
Answer
|
Systems
|
|
Multiple Choice Single Answer
|
|
|
Question
|
Profits are negative in which stage
of product life cycle?
|
|
Answer
|
Introductory
|
Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.
No comments:
Post a Comment