Marketing Management OnLine SCDL Solved Exam Paper Assignment 78

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 

Thanks To: XYZ

 

Select The Blank
Question	A speciality product is ________ intensively distributed than a shopping product
Answer	Less
True/False
Question	Survey of buyers' intentions technique is comparatively costly and the data gathered is of questionable value.
Answer	TRUE
True/False
Question	Companies apply a variety of price adjustment strategies to account for differences in customer segments and situations.
Answer	TRUE
Multiple Choice Single Answer
Question	Marketer has no control over setting the price in which type of market structure?
Answer	Competition
True/False
Question	Market foreacsts are available from sources like government
Answer	FALSE
Select The Blank
Question	________ allowance is used to communicate about the values of the product and special event
Answer	Promotion
True/False
Question	Marketing and production costs are high in multi-segment strategy
Answer	TRUE
Multiple Choice Multiple Answer
Question	These products move through short channels:
Answer	Eggs, Bread , Clothing , Cement
Multiple Choice Multiple Answer
Question	Trade promotions include
Answer	Push money allowance , Promotional allowance
Select The Blank
Question	Toffees and chocolates, magazines etc are examples of ________ products
Answer	Impulse

 

 

 

Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.