Marketing Management OnLine SCDL Solved Exam Paper Assignment 80

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 

Thanks To: XYZ

 

 

Multiple Choice Multiple Answer
Question	What is break down approach
Answer	Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales
Multiple Choice Single Answer
Question	Which is the shortest marketing channel for an industrial product?
Answer	Producer--->Industrial user
Multiple Choice Multiple Answer
Question	Commercial sources have following sources
Answer	Advertising , Packaging , Sales persons
True/False
Question	Warehouses are needed when supply sources and markets are located close by.
Answer	FALSE
Multiple Choice Multiple Answer
Question	Types of psychological pricing are
Answer	Prestige , Odd , Leader
Select The Blank
Question	________ is a broad plan of action for using an organisation's resources to accomplish a objective
Answer	Strategy
True/False
Question	Product variety marketing presents different choices to set the companys' product apart from competitors.
Answer	TRUE
True/False
Question	Marketer discourages his brand users for brand switching.
Answer	TRUE
Multiple Choice Multiple Answer
Question	Characteristics of mass market strategy are :
Answer	One market mix for target market , One distribution and promotion strategy
Multiple Choice Single Answer
Question	A diet conscious person after playing football is thirsty. He opts for :-
Answer	Diet coke
Multiple Choice Multiple Answer
Question	Socio-cultural environment consists of
Answer	Social class , Culture
Select The Blank
Question	________ research involves using past experiences to find solutions to marketing problems
Answer	Historical
Multiple Choice Single Answer
Question	"Image building" objectives are common in which type of market structure?
Answer	Oligopoly
Multiple Choice Single Answer
Question	The greatest amount of satisfaction comes from which utility
Answer	Possession
True/False
Question	"Idea screening" stage reduces the number of ideas based on company's criteria.
Answer	TRUE

 

Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.