Marketing Management OnLine SCDL Solved Exam Paper Assignment 81

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 

Thanks To: XYZ

 

Multiple Choice Single Answer
Question	It identifies opportunities for and threats to the organisation
Answer	Environmental assessment
Multiple Choice Multiple Answer
Question	How does 'structure' reduce internal uncertainity arising out of human behaviour
Answer	Control mechanism , Departmentalisation
True/False
Question	Internal records such as sales reports, cost and accounting information are expensive to obtain.
Answer	FALSE
True/False
Question	Companies have strenghts in a number of areas but their key strength are few in number
Answer	TRUE
Multiple Choice Single Answer
Question	Who provides time and place utility?
Answer	Intermediary
Multiple Choice Multiple Answer
Question	Characteristics of Effective segmentation
Answer	Actionable , Measurable , Accessible
Multiple Choice Single Answer
Question	In which phase of production era, the producer and consumer are the same ?
Answer	Subsistence
Multiple Choice Single Answer
Question	Mission statements for marketing oriented organisation are framed in terms of :
Answer	Customer want satisfaction
Multiple Choice Single Answer
Question	Consumerism emerged in which era of Marketing?
Answer	Sales
Multiple Choice Single Answer
Question	Marketer tries to seek what kind of response from the other party?
Answer	Behavioural
Multiple Choice Single Answer
Question	Marketing arises from ?
Answer	Exchange
Select The Blank
Question	Module of Flotilla strikes an optimum balance of ________ and flexibility
Answer	Standardisation

 

Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.