Marketing Management OnLine SCDL Solved Exam Paper Assignment 82

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 

Thanks To: XYZ

 

 

Multiple Choice Multiple Answer
Question	Target marketing involves
Answer	Market targeting , Market segmentation
Select The Blank
Question	For ________ items, reseller reorders goods when inventory gets low
Answer	Standard
Select The Blank
Question	The demand for a product is ________ when price cut causes revenue to increase.
Answer	Price elastic
Multiple Choice Multiple Answer
Question	Features of Question Marks?
Answer	High growth , Low share SBUs
Multiple Choice Multiple Answer
Question	Beliefs are based on
Answer	Knowledge , Opinion , Faith
Multiple Choice Single Answer
Question	It is the relative difficulty in understanding or using the product
Answer	Complexity
Multiple Choice Multiple Answer
Question	Factors affecting demand of a product?
Answer	Population , Increase in buying power
Multiple Choice Single Answer
Question	Production creates which type of utility
Answer	Form
Select The Blank
Question	Product ________ plays a major role in distribution strategy.
Answer	Awareness
True/False
Question	Shorter production runs are required to produce large number of products in multi-segment strategy
Answer	TRUE
True/False
Question	Change in company's strategy gives rise to problems necessitating a new structure to be made
Answer	TRUE
Multiple Choice Single Answer
Question	It is a reduction in list price that helps marketer to adjust actual price without changing published list prices
Answer	Discounts
Multiple Choice Multiple Answer
Question	What are the stages in new product development ?
Answer	Idea screening , Market testing , Commercialisation
Multiple Choice Single Answer
Question	It concentrates on organisation design and work flow
Answer	Flotilla
True/False
Question	Image building pricing objective reduces the price war among competitor.
Answer	TRUE
Select The Blank
Question	Concentration on that segment of market which has the maximum number of people is called ________
Answer	Market fallacy
Multiple Choice Multiple Answer
Question	Income,occupation,education, age,marital status are factors of which type of segmentation?
Answer	Geographic , Demographic

 

Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.