Marketing Management OnLine SCDL Solved Exam Paper Assignment 79

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 

Thanks To: XYZ

 

True/False
Question	Augmented product includes the actual product plus any additional services such as maintenance, intallation etc.
Answer	TRUE
Multiple Choice Multiple Answer
Question	These are the characteristics of services
Answer	Sold on basis of benefits , Quality control is tough
Select The Blank
Question	The factor of satisfaction and ________ motives are consistent in society
Answer	Profit
Multiple Choice Single Answer
Question	An example of Want is :
Answer	Continental food
Multiple Choice Multiple Answer
Question	What are variable costs?
Answer	Material , Labour
Multiple Choice Single Answer
Question	A centralised inventory means
Answer	Fast delivery to customers
Select The Blank
Question	In production era , demand is ________ than supply
Answer	Greater
Select The Blank
Question	Buyer's response in ________ method may not be applicable in other markets
Answer	Market tests
Multiple Choice Single Answer
Question	D in AIDA stands for :
Answer	Desire
Match The Following
Question	Answer
Feedback	Communication from receiver to sender
Encoding	Putting meaning to symbols conveyed as messages
Decoding	Interpreting the message by receiver
Noise	It interferes with communication process
Multiple Choice Single Answer
Question	What is Market Penetration?
Answer	Existing product-Existing market
Multiple Choice Single Answer
Question	Higher the perceived quality of the product, higher will be the perceived price. Such products are called:
Answer	Prestige
Multiple Choice Multiple Answer
Question	What is Statistical Quality Control(SQC)
Answer	Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur

 

 

 

Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.