Search Assignments and Papers Here...


Custom Search

Monday, September 19, 2016

Marketing Management OnLine SCDL Solved Exam Paper Assignment 84

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 
Thanks To: XYZ
Multiple Choice Multiple Answer
Question
Income,occupation,education, age,marital status are factors of which type of segmentation?
 Answer
Geographic , Demographic
Multiple Choice Single Answer
Question
It is is the data which has been converted to a useful form for decision making
 Answer
Information
Multiple Choice Single Answer
Question
 It refers to the relatively more durable company arrangements and relationships
 Answer
Structure
Multiple Choice Single Answer
Question
 It is the series of marketing institutions that help in moving the product from producer to the ultimate user.
 Answer
Marketing channel
Multiple Choice Single Answer
Question
In which stage of Product life cycle, brand choice is heavily influenced by reference group
 Answer
Maturity
True/False
Question
Change in company's strategy gives rise to problems necessitating a new structure to be made
 Answer True

Select The Blank
Question
 Product means the ________ and services the company offers the target market.
 Answer
Goods
Multiple Choice Multiple Answer
Question
Ways to make people do trial purchases?
 Answer
Coupon offers , Discounts , Samples
Multiple Choice Single Answer
Question
What involves review of projected sales,costs and profits.
 Answer
 Business analysis
Multiple Choice Multiple Answer
Question
The external sources of Primary data are:
 Answer
Retailer , Wholesaler , Libraries
Select The Blank
Question
The cost of warehousing, transportation,inventory and handling products together constitutes________ concept.
 Answer
Total cost
Select The Blank
Question
________ product is sold for use in producing other goods or services
 Answer
Industrial
Multiple Choice Single Answer
Question
Consumerism emerged in which era of Marketing?
 Answer
Sales
Multiple Choice Single Answer
Question
The greatest amount of satisfaction comes from which utility
 Answer
Possession
True/False
Question
Augmented product includes the actual product plus any additional services such as maintenance, intallation etc.
 Answer
TRUE

Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.

0 Comments:

An Appeal to SCDL students

Dear SCDL Student,

We at http://scdlpapers.blogspot.com tries to collect and spread the knowledge in terms of the solved papers and assignments which we are getting through SCDL Alumni.
Now we request you to help other students through mutual sharing. Please send your assignment questions/papers to "mindgrill@gmail.com" . We will publish them on this blog along with your name.
Your help can be boon for many students to clear their exams.

Best of Luck and waiting for your contributions.

Team @ MindGrill
 

Interview Preparation | Placement Papers