Marketing Management OnLine SCDL Solved Exam Paper Assignment 84

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 

Thanks To: XYZ

Multiple Choice Multiple Answer
Question	Income,occupation,education, age,marital status are factors of which type of segmentation?
Answer	Geographic , Demographic
Multiple Choice Single Answer
Question	It is is the data which has been converted to a useful form for decision making
Answer	Information
Multiple Choice Single Answer
Question	It refers to the relatively more durable company arrangements and relationships
Answer	Structure
Multiple Choice Single Answer
Question	It is the series of marketing institutions that help in moving the product from producer to the ultimate user.
Answer	Marketing channel
Multiple Choice Single Answer
Question	In which stage of Product life cycle, brand choice is heavily influenced by reference group
Answer	Maturity
True/False
Question	Change in company's strategy gives rise to problems necessitating a new structure to be made
Answer True
Select The Blank
Question	Product means the ________ and services the company offers the target market.
Answer	Goods
Multiple Choice Multiple Answer
Question	Ways to make people do trial purchases?
Answer	Coupon offers , Discounts , Samples
Multiple Choice Single Answer
Question	What involves review of projected sales,costs and profits.
Answer	Business analysis
Multiple Choice Multiple Answer
Question	The external sources of Primary data are:
Answer	Retailer , Wholesaler , Libraries
Select The Blank
Question	The cost of warehousing, transportation,inventory and handling products together constitutes________ concept.
Answer	Total cost
Select The Blank
Question	________ product is sold for use in producing other goods or services
Answer	Industrial
Multiple Choice Single Answer
Question	Consumerism emerged in which era of Marketing?
Answer	Sales
Multiple Choice Single Answer
Question	The greatest amount of satisfaction comes from which utility
Answer	Possession
True/False
Question	Augmented product includes the actual product plus any additional services such as maintenance, intallation etc.
Answer	TRUE

Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.