Marketing Management OnLine SCDL Solved Exam Paper Assignment 85

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 

Thanks To: XYZ

True/False
Question	Experimental research involves obtaining data from respondents in person, mail or by phone
Answer	FALSE
Multiple Choice Single Answer
Question	New product forms and brands enter in which stage of product life cycle?
Answer	Growth
True/False
Question	Marketing concept has application only in profit oriented businesses.
Answer	FALSE
Match The Following
Question	Answer
Motivational research	It analyses consumer motives
Historical research	Uses past experiences to find solutions
Survey research	Obtains data from respondents in person
Experimental research	One factor is constant and holding other factors
Multiple Choice Multiple Answer
Question	A business is a system consisting of following elements
Answer	Input and output , Objectives ,Process and feedback
Multiple Choice Single Answer
Question	Mission statements for marketing oriented organisation are framed in terms of :
Answer	Customer want satisfaction
Multiple Choice Single Answer
Question	This method is more accurate for short term forecasts
Answer	Simple Trend Analysis
Select The Blank
Question	The benefits of a change in process are defined in terms of ________ cost savings
Answer	Labour

 

 

Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.