Marketing Management OnLine SCDL Solved Exam Paper Assignment 86

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 

Thanks To: XYZ

 

 

Select The Blank
Question	Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.
Answer	Title
Multiple Choice Multiple Answer
Question	Major role of promotion is to :
Answer	Inform , Remind , Persuade
True/False
Question	Promotion is considered in conjunction with "Convenience" .
Answer	FALSE
Multiple Choice Single Answer
Question	This data is collected to deal with a special problem
Answer	Non-recurrent data
True/False
Question	A channel's length is also called as horizontal dimension.
Answer	FALSE
Select The Blank
Question	There are more number of substitutes for ________ products.
Answer	Multi use
True/False
Question	Marketer discourages his brand users for brand switching.
Answer	TRUE
Select The Blank
Question	Demographic, cultural, political, natural etc combine to form ________ environment.
Answer	Macro
Multiple Choice Multiple Answer
Question	Disadvantages of Primary data are :
Answer	Cost factor , Time factor
Multiple Choice Single Answer
Question	A diet conscious person after playing football is thirsty. He opts for :-
Answer	Diet coke
Multiple Choice Single Answer
Question	This forecasting method is based on the opinion of company's officers
Answer	Executive Judgement
Select The Blank
Question	________ exists when a few large independent firm accounts for bulk of an industry's sales.
Answer	Oligopoly
Multiple Choice Multiple Answer
Question	After the new product has passed the conceptual stages it becomes more concrete in which stages?
Answer	Test marketing , Commercialisation, Product development
True/False
Question	The key to successful new product introduction lies in a systems approach.
Answer	TRUE
Multiple Choice Multiple Answer
Question	The tangible inputs in a business are
Answer	Capital , Machine
Select The Blank
Question	The demand for a product is ________ when price cut causes revenue to increase.
Answer	Price elastic
Multiple Choice Multiple Answer
Question	The micro-environment consists of following components:
Answer	Marketing intermediaries ,
True/False
Question	Consumption is shaped by the stage of family life cycle
Answer	TRUE

 

Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.