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Friday, December 16, 2016

Marketing Management OnLine SCDL Solved Exam Paper Assignment 95

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 
Thanks To: XYZ
 
True/False
Question
 Logistics is an area of potentially high cost saving and improves customer satisfaction.
 Answer
TRUE
Multiple Choice Single Answer
Question
Decline in buying power due to price levels rising more rapidly than income is called
 Answer
Inflation
True/False
Question
In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price
 Answer
FALSE
Select The Blank
Question
________ measures actual sales and not intentions to buy
 Answer
Market tests
Multiple Choice Single Answer
Question
This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments
 Answer
Reserve the right to play
Multiple Choice Single Answer
Question
As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called
 Answer
Law of diminishing marginal utility
Multiple Choice Single Answer
Question
New product forms and brands enter in which stage of product life cycle?
 Answer
Growth
Select The Blank
Question
________ leads to generalisation where similar stimulus generate the same kind of response
 Answer
Reinforcement
True/False
Question
Marketer should keep company's mission and marketing objectives in mind while making pricing decisions.
 Answer
TRUE
Multiple Choice Multiple Answer
Question
Socio-cultural environment consists of
 Answer
Social class , Culture
Multiple Choice Multiple Answer
Question
Commercial sources have following sources
 Answer
Advertising , Packaging , Sales persons
 
Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.
 

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