Marketing Management OnLine SCDL Solved Exam Paper Assignment 95

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 

Thanks To: XYZ

 

True/False
Question	Logistics is an area of potentially high cost saving and improves customer satisfaction.
Answer	TRUE
Multiple Choice Single Answer
Question	Decline in buying power due to price levels rising more rapidly than income is called
Answer	Inflation
True/False
Question	In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price
Answer	FALSE
Select The Blank
Question	________ measures actual sales and not intentions to buy
Answer	Market tests
Multiple Choice Single Answer
Question	This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments
Answer	Reserve the right to play
Multiple Choice Single Answer
Question	As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called
Answer	Law of diminishing marginal utility
Multiple Choice Single Answer
Question	New product forms and brands enter in which stage of product life cycle?
Answer	Growth
Select The Blank
Question	________ leads to generalisation where similar stimulus generate the same kind of response
Answer	Reinforcement
True/False
Question	Marketer should keep company's mission and marketing objectives in mind while making pricing decisions.
Answer	TRUE
Multiple Choice Multiple Answer
Question	Socio-cultural environment consists of
Answer	Social class , Culture
Multiple Choice Multiple Answer
Question	Commercial sources have following sources
Answer	Advertising , Packaging , Sales persons

 

Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.