PGDBA - 3rd Sem Specialization - Marketing: Cases in Marketing Management - 3

• This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit currently present?Glucose , Salted
• This question is from the case study "Priya Automobiles" : Supriya was generation bike & was comparable with competition.True
• This question is from the case "General Motors Asia-Pacific" : With the global alliance The three car manufacturers in India can :-Share each other's products , Commonly buy components , Do cross branding
• This question is from the case study "Second Generation System" : What are the product benefits of second generation computers?4 to 16 times more storage , Could be used as word processors , Could operate sophisticated programs
• This question is from the case study "Samadhan Sakhali Udyog" : Samadhan Sakhali Udyog's Distribution channel contains :-Own Chain of Shops
• This question is from the case study "Public Distribution" :What is PDS?Public Distribution System
• This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.Distributors
• This question is from the case study "Ashoka Sports Ltd." :What are the expectations of Ashoka from the retailers?Premium service , Quality display
• This question is from the case study "Priya Automobiles" :What must have affected the performance of Mr. Jain?No incentives in cash
• This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.True
• This question is from the case study "Solar Energy" : What is the Product Benefit of a Solar operated Products?Saves electricity & Money
• This question is from the case study "Marico Industry" :Marico Industry's marketing strategy - Acquire more FMCG brands
  Marico is big player in - Hair care market
  Marico took over - "Anti-Lice" Shampoo - Medikar
• This question is from the case study "Lubri - Smooth Ltd." : As a promotional strategy the owner believes in :-Sampling
• This question is from the case study "Fast Page Communication" : Pagers are facing stiff resistance from :-Family members
• This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi had special concern for women & underprivileged.True
• This question is from the case study "Fluid Control Devices Ltd.": The Market Share of Fluid Control Devices in Pumps in year 1968 was :-0.33
• This question is from the case study "Huge Electronics" :Due to rapid ________ the company organisation chart was constantly changing.Growth
• This question is from the case study "Health Club" : The membership of club is adversly affected because:-Death in swimming pool
• This question is from the case study "The Cold Ice-Cream Company" : The marketing team felt that the use of coupon will result in greater ________.Brand Awareness
• This question is from the case study "Mr Satish" :Satish's firm enjoys good reputation because of :-Quality
• This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-To see product Performance , Was done for 2 months
• This question is from the case " The Real Thing " : The name Coca Cola was registered as ________.Trade mark
• This question is from the case study "Konkan Trading Company" : What was the request of Trade Union of Konkan Trading Company?Promote the worker who is good in other sports
• This question is from the case study "Lubri - Smooth Ltd." : At what stage of Product Life Cycle the product A-20 is?Maturity
• This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world.True
• This question is from the case study "Wall Mart - Logistic Leader" : What was Wall Mart offering when it started?High Quality Products & Service , Low Prices
• This question is from the case " The Real Thing " : Esteemed Brain Tonic & Intellectual Beverage was the ________ of the brand.Positioning
• This question is from the case study "Mr. Ramrao Panase" :According to Mr. D'Costa, if the business is to be expanded it has to have a marketing team and a ________.Distribution Network
• This question is from the case study "Saif Runs" :The market can expand if the price is ________.Competitive
• This question is from the case study "Priya Automobiles" : The financial scheme was beneficial for ________ by employees in different organisations.Group booking
• This question is from the case study "Hotel Black Pearl" : Current customer profile of Hotel Pearl is :-Middle & Upper Middle class
• This question is from the case study "Watts & Volts Ltd." : Regional manager was responsible for developing new products.True
• This question is from the case study "Moonlight Ltd." : What were the two types of distribution followed by the company?Direct sales to wholesalers , Redistribution to retailers
• This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi worked in villages which are ________Economically vulnerable.
• This question is from the case study " Air India " : The idea suggested by one employee of Air India was to :Provide telephone service on board
• This question is from the case "Laxmi Mills " : The main product benefit offered by kardi Oil is :-Low cholesterol
• This question is from the case study "Saloni - Chocolates" : Developing Contacts with the local schools was a :-PR Activty
• This question is from the case study "Collaborative Product Development in E-Commerce" :What did collaborative development involve?Sharing product design , Sharing Engineering documents
• This question is from the case study "ABC Company" : The Indian middle class is about 1/3rd of population.True
• This question is from the case study "Bags & Baggage's Ltd." : Bags & Baggage Ltd. Always preferred to give discounts to ________.Consumer
• This question is from the case study "Channels of Distribution" : What were the two product qualities of Joshi & Deshpande's product over competition?Superior quality , Lower price
• Chap-Pals is a brand name in - Leather footware industry
  Marketing Orientation - Quality control technique-JIT manufacturing system
  Saloni - Chocolates - Distributor of special cadies
  Fit-Fit exerciser equipment - Sold in urban localities to higher middle class
  Currently Samadhan Sakhali Udyog is - Operating through 4800 own retail stores
• This question is from the case " Seven Species" : WTO ruled that United States was wrong in prohibiting import from three countries.True
• This question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mail order can attain popularity.True
• This question is from the case study "Indian Aluminium Company" : What was the target Audience for Super Wrap?Housewives
• This question is from the case study "Elevator Grant" : ________ for elevators was considered as a prerequisite prior to entry.Market Research
• This question is from the case study "Shree Ganesh Detergents" : What are the product benefits of the detergent of Shree Ganesh?better quality , cheaper price , Less harmful to arms