Advertising and Public Relations - 1

Multiple Choice Single Answer
Question
All good companies have a manual of :-
Correct Answer
Operations
Your Answer
Operations

True/False
Question
Internet is part of electronic media
Correct Answer
False
Your Answer
True

True/False
Question
Good companies always speaks first and performs later.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
The term "Publics" means these are all those :-
Correct Answer
People on whom the success or failuer depends
Your Answer
People on whom the success or failuer depends

Select The Blank
Question
In print media rates depends upon the size, Colour and ________
Correct Answer
Position
Your Answer
Number of words in the ad.

Select The Blank
Question
For holding a press conference invitations are to be sent and ________ has to be selected.
Correct Answer
Venue
Your Answer
Venue

Select The Blank
Question
The words in your headings will usually be for ________ release
Correct Answer
Immediate
Your Answer
Immediate

True/False
Question
J and J offered a reward of $200,000 for capturing the perpetrators.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
The lesson learnt from Tylenol case was :-
Correct Answer
Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of Media control
Your Answer
Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of Media control

Multiple Choice Multiple Answer
Question
A PR practitioner have access to a lot of information and are constantly in touch with news sources related to :-
Correct Answer
Technology Advancements , Social Changes
Your Answer
Social Changes , Financial Changes , Political Changes

Multiple Choice Single Answer
Question
A PR should always have a track of :-
Correct Answer
Bottlenecks
Your Answer
Quality of communication exchange

Multiple Choice Single Answer
Question
Advertising research is an :-
Correct Answer
Information Tool
Your Answer
Information Tool

Multiple Choice Single Answer
Question
Advertisment copy consists of the body copy, Slogans and
Correct Answer
Head Line
Your Answer
Head Line

True/False
Question
During the press conference it is advisible to only communicate the news it should be one way communication.
Correct Answer
False
Your Answer
True

Select The Blank
Question
It is the PR practitioners task to ________ and enhance the organisations reputation.
Correct Answer
Protect
Your Answer
Build

Select The Blank
Question
Planning and Implementation are the efforts done by the organization to influence or ________ public Policy.
Correct Answer
Change
Your Answer
Improve

Multiple Choice Multiple Answer
Question
The various types of advertisments are
Correct Answer
Consumer and Retail , National and International , End product or Industrial
Your Answer
Consumer and Retail , National and International , End product or Industrial

Multiple Choice Multiple Answer
Question
There are three type of situtations in which you can paln an interview with a journalist these are :-
Correct Answer
Proactive , Reactive , Crisis
Your Answer
Proactive , Reactive , Crisis

Multiple Choice Multiple Answer
Question
Another internal roles of PR are that of :-
Correct Answer
Teaching , Instructing Executives for clear writing , Effective speaking
Your Answer
Teaching , Instructing Executives for clear writing , Effective speaking

Multiple Choice Single Answer
Question
Everyone has an image, an individual or an organization. The question is, is it bad or
Correct Answer
Good
Your Answer
Good

Multiple Choice Single Answer
Question
A press conference should be called when there's a reason for :-
Correct Answer
Two way communication
Your Answer
News to tell

Multiple Choice Single Answer
Question
If there are pictures with the release, use the phrase with :-
Correct Answer
Art
Your Answer
Art

Multiple Choice Multiple Answer
Question
The spokesperson should have following skills :-
Correct Answer
Convincing and Inspiring , Good Orator , Able to address gathering
Your Answer
Convincing and Inspiring , Good Orator , Able to address gathering

Multiple Choice Multiple Answer
Question
Choosing a city for press conference depends upon the level you are working with :-
Correct Answer
National , Regional , Business
Your Answer
National , Regional , Global

True/False
Question
Once you have invited the reporters there is no need to remind them.
Correct Answer
False
Your Answer
False

True/False
Question
The fundamental democracy that played a major role in the American Campaign
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
The design princples can been arranged by different elements viz.
Correct Answer
Balance , Proportion , Sequence
Your Answer
Balance , Proportion , Sequence

Multiple Choice Single Answer
Question
In a corporate identity if the building is constructed of granite and glass it sends out signals of :-
Correct Answer
Prosperity and Competence
Your Answer
Rich and Famous

True/False
Question
A fact sheet runs into a single page
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
The buyers buy for business or non profit motives, these consists of
Correct Answer
Businesses , Government , Non-Government Organisation
Your Answer
Businesses , Government , Non-Government Organisation

Select The Blank
Question
Firestone used to sell millions of tyres at the rate of ________.
Correct Answer
50$
Your Answer
40$

Select The Blank
Question
Johnson and Johnson shampoo for kids is an example of ________.
Correct Answer
Demographic
Your Answer
Demographic

Match The Following
Question
Correct Answer
Your Answer
Speakers on Radio and TV
Showcase of Unique abilities
Advertising
Generating Publicity
Good Work of Organization
Long term Business Strategy
Urgent Information to be communicated
Media Community
Media Community
Invite Speakers
Long term Business Strategy
Good Work of Organization

True/False
Question
Many companies do not use symbols.
Correct Answer
True
Your Answer
False

Select The Blank
Question
Skilful media relations involves treading the fine line between catering for the ________.
Correct Answer
Organization
Your Answer
Customers

True/False
Question
The print media consists of newspaper and magzines.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
If press conference does not have the purpose it will result in loss of :-
Correct Answer
Credibility
Your Answer
Credibility

Select The Blank
Question
Public ________ is stronger than legal right or miltary might.
Correct Answer
Opinion
Your Answer
Opinion

Multiple Choice Single Answer
Question
The San Diego and Electric company had placed order with certain :-
Correct Answer
Arab companies
Your Answer
Arab companies

Multiple Choice Multiple Answer
Question
The press kits desgined by Johnson and Johnson included :-
Correct Answer
J and J history , Name of top people , Financial results
Your Answer
J and J history , Name of top people , Financial results

Multiple Choice Single Answer
Question
While scheduling the press conferences be aware of the :-
Correct Answer
Media Deadlines
Your Answer
Media Deadlines

Select The Blank
Question
Organisations use a variety of spokespersons depending upon the ________and the audience.
Correct Answer
Message
Your Answer
Message

True/False
Question
In Mumbai there are reporters who specialize in stories relating to the Government.
Correct Answer
False
Your Answer
False

Match The Following
Question
Correct Answer
Your Answer
Clarity of message
Audience understands the message
Audience understands the message
Expert Communicator
Mass Media endorsements
Mass Media endorsements
Manipulation Techniques
Illogical reasoning
Illogical reasoning
Persuasive speaking
Partial commitment
Partial commitment

Multiple Choice Multiple Answer
Question
A some what humorous detour on the road of Public Relation history lies in :-
Correct Answer
Exaggerations , Real Estate promotion
Your Answer
Exaggerations , Plausible , Uninhabited

Multiple Choice Multiple Answer
Question
The crisis management team should have the ability of :-
Correct Answer
Irregular Hours , No Sleep , Working hours long
Your Answer
Irregular Hours , Working hours long , to handle situation effectively

Select The Blank
Question
Samples of new safety packaging were ________
Correct Answer
Distributed
Your Answer
Distributed