Marketing Management - 4

LIST OF ATTEMPTED QUESTIONS AND ANSWERS



Match The Following
Question
Correct Answer
Your Answer
Deep Assortment
Carrying a product family in depth, drawing on many producer's output
Carrying the line of only one manufacturer
Exclusive Assortment
Carrying the line of only one manufacturer
Carrying several product lines that fall within the resellers type of business
Open bid
Contract awarded to lowest bidder
Direct negotiation with one or more companies covering project and terms
Negotiated Contract
Direct negotiation with one or more companies covering project and terms
Contract awarded to lowest bidder

Multiple Choice Multiple Answer
Question
Types of Organisational Market
Correct Answer
Reseller market , Industrial market , Government market
Your Answer
Industrial market , Consumer market

True/False
Question
The super structure indicates ways in which company's tasks are integrated or coordinated
Correct Answer
True
Your Answer
True

True/False
Question
A channel's length is also called as horizontal dimension.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
An example of Want is :
Correct Answer
Continental food
Your Answer
Continental food

True/False
Question
Product, place and promotion elements in the marketing mix are viewed as cost factors.
Correct Answer
True
Your Answer
False

Select The Blank
Question
The demand for a product is ________ when price cut causes revenue to increase.
Correct Answer
Price elastic
Your Answer
Price elastic

Select The Blank
Question
________ eliminates the risk of losing customer's goodwill
Correct Answer
One price policy
Your Answer
One price policy

Select The Blank
Question
There are more number of substitutes for ________ products.
Correct Answer
Multi use
Your Answer
Multi use

True/False
Question
Storage helps firms balance supply and demand.
Correct Answer
True
Your Answer
True

Select The Blank
Question
________ are difficult to change
Correct Answer
Attitudes
Your Answer
Habits

Select The Blank
Question
Market ________ is more prevalent than Mass marketing
Correct Answer
Segmentation
Your Answer
Segmentation

Multiple Choice Single Answer
Question
The price of a product is determined by estimating the cost of producing and marketing and then add a percentage of profits. This orientation is called:
Correct Answer
Cost
Your Answer
Demand

Multiple Choice Single Answer
Question
What is product concept?
Correct Answer
Detailed version of idea stated in consumer terms
Your Answer
Consumer's perception of an actual product

Match The Following
Question
Correct Answer
Your Answer
This refers to the number of product items within each product line.
Product depth
Product height
This includes all product item's a company offers.
Product mix
Product mix
This is a group of products that are related.
Product line.
Product line.
This is the total number of product lines.
Product breadth
Product breadth

Multiple Choice Multiple Answer
Question
Planning of long term strategies are based on following factors:
Correct Answer
Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources
Your Answer
Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources

Multiple Choice Multiple Answer
Question
Types of psychological pricing are
Correct Answer
Prestige , Leader
Your Answer
Odd , Leader , Prestige

Multiple Choice Single Answer
Question
Marketer tries to seek what kind of response from the other party?
Correct Answer
Behavioural
Your Answer
Transaction

True/False
Question
Warehouses are needed when supply sources and markets are located close by.
Correct Answer
False
Your Answer
False

Select The Blank
Question
The onus of advertising, pricing and sales promotion policies is put on ________ distribution.
Correct Answer
Exclusive
Your Answer
Integral

True/False
Question
Marketer discourages his brand users for brand switching.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
Marketing arises from ?
Correct Answer
Exchange
Your Answer
Exchange

Multiple Choice Multiple Answer
Question
A transaction takes place when
Correct Answer
There is time and place of agreement , Two things of value , Agreed upon conditions
Your Answer
There is time and place of agreement , Two things of value , Agreed upon conditions

Select The Blank
Question
An organisational assessment uncovers________
Correct Answer
Weaknesses
Your Answer
Weaknesses

Multiple Choice Multiple Answer
Question
Shorter distribution channel results in
Correct Answer
Reduced costs , Limited market coverage
Your Answer
Reduced costs , High market coverage

Multiple Choice Single Answer
Question
The output of Stimulus Response Model is
Correct Answer
Product decision
Your Answer
Product

Select The Blank
Question
________ exists when a few large independent firm accounts for bulk of an industry's sales.
Correct Answer
Oligopoly
Your Answer
Oligopoly

Multiple Choice Single Answer
Question
A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer
Diet coke
Your Answer
Diet coke

Multiple Choice Single Answer
Question
It concentrates on organisation design and work flow
Correct Answer
Flotilla
Your Answer
Systems approach

Multiple Choice Single Answer
Question
The input to 'Stimulus Response Model' is
Correct Answer
Stimuli
Your Answer
Stimuli

Multiple Choice Multiple Answer
Question
Characteristics of Effective segmentation
Correct Answer
Actionable , Measurable , Accessible
Your Answer
Actionable , Measurable , Accessible

Multiple Choice Multiple Answer
Question
Types of strategic business units are :
Correct Answer
Stars , Cash cows , Question marks
Your Answer
Stars , Cash cows , Question marks

Multiple Choice Single Answer
Question
Pricing that enables sales people to tailor their prices to a prospect's situation is called
Correct Answer
Price shading
Your Answer
Variable pricing

Multiple Choice Single Answer
Question
This pricing objective involves setting a low price to discourage entry of new firms.
Correct Answer
Stay out
Your Answer
Elimination

Multiple Choice Single Answer
Question
This distribution is necessary for most shopping and speciality goods.
Correct Answer
Selective
Your Answer
Selective

True/False
Question
The cultural environment shows long term trends towards a hedonistic society.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
This portfolio involves major capital investments which will result in either large pay offs or large losses
Correct Answer
Big bets
Your Answer
No-regret moves

Multiple Choice Multiple Answer
Question
What is Statistical Quality Control(SQC)
Correct Answer
Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur
Your Answer
Identifies quality and productivity from a production process , Identifies impact of any change on performance , Integrates manufacturing with business strategy

Select The Blank
Question
Optimum marketing mix is obtained using analysis, ________, implementation and control.
Correct Answer
Planning
Your Answer
Feedback

Multiple Choice Multiple Answer
Question
What are the stages in new product development ?
Correct Answer
Idea screening , Market testing , Commercialisation
Your Answer
Idea screening , Market testing , Commercialisation

Multiple Choice Single Answer
Question
These are moves that will pay off irrespective of what happens in the future
Correct Answer
No-regret moves
Your Answer
Big bets

Multiple Choice Single Answer
Question
A centralised inventory means
Correct Answer
Fast delivery to customers
Your Answer
Building and stocking one warehouse

Select The Blank
Question
________ of physical distribution activities increases it's productivity as well as of manufacturer.
Correct Answer
Automation
Your Answer
Maximisation

True/False
Question
Shorter production runs are required to produce large number of products in multi-segment strategy
Correct Answer
True
Your Answer
False