Marketing Management - 3

LIST OF ATTEMPTED QUESTIONS AND ANSWERS



Select The Blank
Question
Few large buyers do maximum purchasing in ________
Correct Answer
Industrial market
Your Answer
Industrial market

True/False
Question
A company's pricing objectives are influenced by time and circumstances
Correct Answer
True
Your Answer
True

Select The Blank
Question
________ concept increases the efficiency of economic system
Correct Answer
Marketing
Your Answer
Selling

Multiple Choice Multiple Answer
Question
Key concepts of systems view of management includes
Correct Answer
Optimisation concept , Total cost concept , Cost trade-off concept
Your Answer
Optimisation concept , Total cost concept , Inventory carrying cost concept

Multiple Choice Multiple Answer
Question
What are fixed costs?
Correct Answer
Office rent , Insurance , Generator back up
Your Answer
Office rent , Insurance

Multiple Choice Single Answer
Question
This distribution is necessary for most convenience goods.
Correct Answer
Intensive
Your Answer
Intensive

Multiple Choice Single Answer
Question
It is the process of buying out the product developed by someone else
Correct Answer
Acquisition
Your Answer
Commercialisation

True/False
Question
Distribution costs are low when intermediaries are used in the channel.
Correct Answer
True
Your Answer
False

Multiple Choice Single Answer
Question
Quantity discrepancy for a convenience product in a marketing channel is adjusted by :
Correct Answer
Retailer
Your Answer
Retailer

Multiple Choice Single Answer
Question
What involves review of projected sales, costs and profits.
Correct Answer
Business analysis
Your Answer
Business analysis

Select The Blank
Question
________cost accounting measures the cost of producing and ignores the cost of non-producing
Correct Answer
Traditional
Your Answer
Traditional

Select The Blank
Question
The benefits of a change in process are defined in terms of ________ cost savings
Correct Answer
Labour
Your Answer
Labour

Multiple Choice Multiple Answer
Question
The tangible inputs in a business are
Correct Answer
Capital , Machine , Time
Your Answer
Technology , Machine

Multiple Choice Multiple Answer
Question
What are psychogenetic needs
Correct Answer
Belonging , Recognition
Your Answer
Belonging , Recognition

Match The Following
Question
Correct Answer
Your Answer
Customer is the focal point in
Marketing
Selling
Tangible sources
Capital, machines,raw material
Capital, machines,raw material
Intangible sources
Information, time and technology
Information, time and technology
Consumer to producer
Backward communication
Backward communication

True/False
Question
Buyers are geographically concentrated in the consumer market.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
The greatest amount of satisfaction comes from which utility
Correct Answer
Possession
Your Answer
Possession

Select The Blank
Question
________ is a modern plant consisting of modules centered around a stage in the production process
Correct Answer
Flotilla concept
Your Answer
Flotilla concept

Multiple Choice Single Answer
Question
Source credibility is :
Correct Answer
Receiver's perception regarding belief on sender.
Your Answer
Receiver's perception regarding belief on sender.

True/False
Question
Marketing concept has application only in profit oriented businesses.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
Who provides time and place utility?
Correct Answer
Intermediary
Your Answer
Supplier

Multiple Choice Multiple Answer
Question
Socio-cultural environment consists of
Correct Answer
Social class , Culture
Your Answer
Social class , Culture

Multiple Choice Single Answer
Question
Consumerism emerged in which era of Marketing?
Correct Answer
Sales
Your Answer
Production

Multiple Choice Single Answer
Question
Production creates which type of utility
Correct Answer
Form
Your Answer
Possession

Multiple Choice Multiple Answer
Question
When is demand price elastic?
Correct Answer
Price cut causes revenue to increase , Price rise causes revenue to decrease
Your Answer
Price cut causes revenue to increase

True/False
Question
Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions.
Correct Answer
True
Your Answer
True

True/False
Question
Diversification strategy involves diversifying away from their original core businesses
Correct Answer
True
Your Answer
False

Multiple Choice Single Answer
Question
The tool that a sender uses to reach to the receiver is called:
Correct Answer
Message
Your Answer
Message

Multiple Choice Single Answer
Question
In which phase of production era, the producer and consumer are the same ?
Correct Answer
Subsistence
Your Answer
Subsistence

True/False
Question
Experimental research involves obtaining data from respondents in person, mail or by phone
Correct Answer
False
Your Answer
False

True/False
Question
Marketing and production costs are high in multi-segment strategy
Correct Answer
True
Your Answer
True

Select The Blank
Question
________ is a broad plan of action for using an organisation's resources to accomplish a objective
Correct Answer
Strategy
Your Answer
Strategy

Multiple Choice Multiple Answer
Question
Drawbacks of Survey of Buyer's intention method are
Correct Answer
Exposure , Not accurate , Time consuming
Your Answer
Not accurate , Time consuming , Sales may be inflated or deflated by sales team

Select The Blank
Question
Product means the ________ and services the company offers the target market.
Correct Answer
Goods
Your Answer
Goods

True/False
Question
A drive is a need that sufficiently presses a person to act
Correct Answer
True
Your Answer
True

Select The Blank
Question
________ distribution is used when a small percentage of customers account for a large part of sale.
Correct Answer
Selective
Your Answer
Intensive

Multiple Choice Multiple Answer
Question
Market segmentation can be done on the basis of following factors
Correct Answer
Psychographic , Demographic , Geographic
Your Answer
Psychographic , Demographic , Geographic

Multiple Choice Single Answer
Question
It is an approach to cost reduction in which components are studied to determine if they can be made by cheaper methods of production
Correct Answer
Product Value Analysis
Your Answer
Product Value Analysis

True/False
Question
The life cycle of product category is the shortest.
Correct Answer
False
Your Answer
False

Select The Blank
Question
________ research involves using past experiences to find solutions to marketing problems
Correct Answer
Historical
Your Answer
Historical

Multiple Choice Single Answer
Question
An example of Want is :
Correct Answer
Continental food
Your Answer
Safety

Multiple Choice Single Answer
Question
It is the process of selecting people for company positions and developing skills and abilities for assignments in the company
Correct Answer
Staffing
Your Answer
Staffing

Select The Blank
Question
Japan's major productivity gains are the results of social changes brought about by ________
Correct Answer
Statistical quality control
Your Answer
Michael Porter's model for Industry Analysis

Multiple Choice Multiple Answer
Question
Target marketing involves
Correct Answer
Market targeting , Market segmentation
Your Answer
Market targeting , Market segmentation , Market positioning

Match The Following
Question
Correct Answer
Your Answer
Product related consumer characteristics
Brand loyalty, Type of usage
Brand loyalty, Type of usage
Demographic
Age, Sex
Age, Sex
Psychographic
Social class, Lifestyle
Social class, Lifestyle
Geographic variables
City, Region
City, Region

Multiple Choice Multiple Answer
Question
The micro-environment consists of following components:
Correct Answer
Marketing intermediaries , Customers , Competitors
Your Answer
Marketing intermediaries , Customers , Competitors

Multiple Choice Single Answer
Question
Which is the shortest marketing channel for an industrial product?
Correct Answer
Producer--->Industrial user
Your Answer
Producer--->Consumer