Marketing Management - 6

LIST OF ATTEMPTED QUESTIONS AND ANSWERS



Multiple Choice Single Answer
Question
It is is the data which has been converted to a useful form for decision making
Correct Answer
Information
Your Answer
Information

Match The Following
Question
Correct Answer
Your Answer
Biogenetic needs
Hunger, Thirst
Hunger, Thirst
Actual self concept
How person views himself
How person views himself
Others self concept
How the person thinks others see him
Esteem, Recognition
Personality
Deference, Autonomy
How the person thinks others see him

Select The Blank
Question
Customers are brand,style and type conscious when buying ________ products.
Correct Answer
Special
Your Answer
Special

Multiple Choice Multiple Answer
Question
Types of Organisational Market
Correct Answer
Reseller market , Industrial market , Government market
Your Answer
Reseller market , Industrial market , Consumer market , Government market

Select The Blank
Question
In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the same time
Correct Answer
Variable
Your Answer
Prestige

Multiple Choice Single Answer
Question
What is Market development?
Correct Answer
Existing product-New market
Your Answer
New product-New market

Select The Blank
Question
________ provides more information than Advertising and is relatively inexpensive.
Correct Answer
Publicity
Your Answer
Publicity

True/False
Question
Consumer behaviour is more challenging across international border.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
What is the most important promotion activity required in Industrial buying process
Correct Answer
Personal selling
Your Answer
Sales promotion

True/False
Question
Communicating with middlemen requires information which is different to the information required in communicating with the final buyers.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
Characteristics for effective market segmentation are:
Correct Answer
Accessible , Actionable , Measurable
Your Answer
Actionable , Measurable , Accessible

Multiple Choice Single Answer
Question
In Cost Optimisation :
Correct Answer
Overall physical distribution costs are minimised
Your Answer
Cost-trade off is achieved

True/False
Question
Shorter production runs are required to produce large number of products in multi-segment strategy
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
Business is rated on which dimensions
Correct Answer
Market attractiveness , Business strength
Your Answer
Market attractiveness , Business strength , Profit margin , Competition level

Multiple Choice Multiple Answer
Question
What are psychogenetic needs
Correct Answer
Belonging , Recognition
Your Answer
Hunger , Thirst

Select The Blank
Question
________ research involves using past experiences to find solutions to marketing problems
Correct Answer
Historical
Your Answer
Historical

Select The Blank
Question
Demographic, cultural, political, natural etc combine to form ________ environment.
Correct Answer
Macro
Your Answer
Macro

Multiple Choice Multiple Answer
Question
For a low involvement regular purchase product, consumer goes through what all stages of buying process
Correct Answer
Need recognition , Purchase decision
Your Answer
Need recognition , Information research , Evaluation of alternatives , Purchase decision

Select The Blank
Question
The factor of satisfaction and ________ motives are consistent in society
Correct Answer
Profit
Your Answer
Profit

Select The Blank
Question
Product, price, place and promotion are the 4p's of ________ mix
Correct Answer
Marketing
Your Answer
Sales

Multiple Choice Single Answer
Question
This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations
Correct Answer
Time Series Analysis
Your Answer
Time Series Analysis

Select The Blank
Question
Customer's changing wants and their behaviour can be better understood in ________ distribution.
Correct Answer
Direct
Your Answer
Direct

Multiple Choice Multiple Answer
Question
Marketing channels for consumer products is longer because
Correct Answer
Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.
Your Answer
Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.

Multiple Choice Single Answer
Question
Interpersonal communication is between:
Correct Answer
Source and receiver
Your Answer
Source and receiver

Multiple Choice Single Answer
Question
It is a paid form of non personal communication.
Correct Answer
Advertising
Your Answer
Advertising

Match The Following
Question
Correct Answer
Your Answer
Wide market coverage is achieved.
Intensive distribution.
Intensive distribution.
Helps in the process of matching demand and supply.
Marketing channel
Marketing channel
No intermediaries between producer and consumer.
Direct channel
Direct channel
Combining two or more levels of a channel under one participant's control.
Vertical integration
Vertical integration

Multiple Choice Multiple Answer
Question
For exchange to take place, which conditions must be satisfied ?
Correct Answer
Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party
Your Answer
Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party

Multiple Choice Multiple Answer
Question
Planning of long term strategies are based on following factors:
Correct Answer
Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources
Your Answer
Opportunity , Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources

Select The Blank
Question
________ directs the flow of goods and services from the producer to the ultimate consumer
Correct Answer
Marketing
Your Answer
Marketing

True/False
Question
Services can be stored in inventory.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
Key concepts of systems view of management includes
Correct Answer
Optimisation concept , Total cost concept , Cost trade-off concept
Your Answer
Optimisation concept , Cost trade-off concept , Inventory carrying cost concept

True/False
Question
Consumer behaviour is easy to understand in familiar country like India for Indians.
Correct Answer
False
Your Answer
True

Multiple Choice Single Answer
Question
Recession stage in business cycle is also called
Correct Answer
Slowdown
Your Answer
Slowdown

Select The Blank
Question
Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.
Correct Answer
Title
Your Answer
Risk

True/False
Question
In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price
Correct Answer
False
Your Answer
False

True/False
Question
The demand for necessities tends to be more price elastic than the demand for luxury products.
Correct Answer
False
Your Answer
False

True/False
Question
"To increase the market share of our product" .Is it a well defined objective?
Correct Answer
False
Your Answer
True

True/False
Question
Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
What is Marginal cost?
Correct Answer
The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue
Your Answer
The additional cost of each unit of product , Marginal revenue is less than average revenue , It is useful for new products

Multiple Choice Multiple Answer
Question
Disadvantages of Primary data are :
Correct Answer
Cost factor , Time factor
Your Answer
Cost factor , Time factor , Credibility

Multiple Choice Multiple Answer
Question
When is demand price elastic?
Correct Answer
Price cut causes revenue to increase , Price rise causes revenue to decrease
Your Answer
Price cut causes revenue to increase , Price rise causes revenue to decrease

Select The Blank
Question
Major reason for success for new product is ________ product.
Correct Answer
Superior
Your Answer
Superior

True/False
Question
Product concept testing through physical presentation increase the reliability of test.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
It is the most influential primary reference group shaping a buyer's behaviour
Correct Answer
Family
Your Answer
Friends

Multiple Choice Single Answer
Question
Decline in buying power due to price levels rising more rapidly than income is called
Correct Answer
Inflation
Your Answer
Inflation

Multiple Choice Single Answer
Question
It refers to formal and informal rules, regulations and procedures that complements the company structure
Correct Answer
Systems
Your Answer
Systems

Multiple Choice Single Answer
Question
Profits are negative in which stage of product life cycle?
Correct Answer
Introductory
Your Answer
Growth