Marketing Management - 8

True/False
Question
Marketing channels move products from customers to manufacturer.
Correct Answer
False
Your Answer
True
Multiple Choice Multiple Answer
Question
Characteristics of mass market strategy are :
Correct Answer
One market mix for target market , One distribution and promotion strategy
Your Answer
One market mix for target market , Number of pricing strategies , One distribution and promotion strategy
Multiple Choice Single Answer
Question
The input to 'Stimulus Response Model' is
Correct Answer
Stimuli
Your Answer
Stimuli
Multiple Choice Multiple Answer
Question
Harveststrategy is used for
Correct Answer
Dogs , Question marks
Your Answer
Dogs , Question marks , Stars
Multiple Choice Single Answer
Question
In which stage of Product life cycle, brand choice is heavily influenced by reference group
Correct Answer
Maturity
Your Answer
Introductory
True/False
Question
Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions.
Correct Answer
True
Your Answer
False
Match The Following
Question
Correct Answer
Your Answer
Demand elasticity
Effect on price due to change in quantity demanded and revenue
Price cut causes revenue to increase
Law of demand
More units are demanded at lower price
Effect on price due to change in quantity demanded and revenue
Change in demand
More or less units are bought despite no change in price
Price cut causes revenue to decrease
Change in quantity demanded
Increase in quantity demanded due to reduction in price
Increase in quantity demanded due to reduction in price
Select The Blank
Question
________ is synonymous with non-recurrent data system(RDS)
Correct Answer
Market research
Your Answer
Management Information system
Select The Blank
Question
In production era , demand is ________ than supply
Correct Answer
Greater
Your Answer
Equal
Select The Blank
Question
________ is an important tool for planning and controlling the firm'a activities
Correct Answer
Sales Forecast
Your Answer
Sales Forecast
Select The Blank
Question
Low value but bulky products move through________ channels.
Correct Answer
Short
Your Answer
Direct
Select The Blank
Question
________ measures actual sales and not intentions to buy
Correct Answer
Market tests
Your Answer
Simple trend analysis
True/False
Question
Companies have strenghts in a number of areas but their key strength are few in number
Correct Answer
True
Your Answer
True
Match The Following
Question
Correct Answer
Your Answer
Customer is the focal point in
Marketing
Marketing
Tangible sources
Capital, machines,raw material
Capital, machines,raw material
Intangible sources
Information, time and technology
Forward communication
Consumer to producer
Backward communication
Information, time and technology
Multiple Choice Multiple Answer
Question
Target marketing involves
Correct Answer
Market targeting , Market segmentation
Your Answer
Market segmentation , Market positioning , Marketing mix
Multiple Choice Single Answer
Question
It is the process of influencing one's behaviour by sharing ideas, feelings and information.
Correct Answer
Communication
Your Answer
Promotion
Multiple Choice Single Answer
Question
To serve a market segment profitably means
Correct Answer
Sales revenue generated is more than cost of marketing effort
Your Answer
Sales revenue generated is more than cost of marketing effort
Select The Blank
Question
Major reason for success for new product is ________ product.
Correct Answer
Superior
Your Answer
Well advertised
Select The Blank
Question
Product means the ________ and services the company offers the target market.
Correct Answer
Goods
Your Answer
Quality
Multiple Choice Single Answer
Question
It is the process of selecting people for company positions and developing skills and abilities for assignments in the company
Correct Answer
Staffing
Your Answer
Structure
Select The Blank
Question
Module of Flotilla strikes an optimum balance of ________ and flexibility
Correct Answer
Standardisation
Your Answer
Opportunities
True/False
Question
Sales contests, consumer contests are examples of public relations.
Correct Answer
False
Your Answer
True
True/False
Question
Economic forecasts are available from industry trade associations
Correct Answer
False
Your Answer
True
Multiple Choice Multiple Answer
Question
Advantages of Zone pricing
Correct Answer
It is used for products whose freight cost is large in relation to product's value , Buyers in different areas pay different delivered prices
Your Answer
Distant buyers pay less than the actual cost of shipping , Buyer pays the entire freight charges assuming the risks in transportation , It is used for products whose freight cost is large in relation to product's value
Multiple Choice Multiple Answer
Question
Market segmentation can be done on the basis of following factors
Correct Answer
Psychographic , Demographic , Geographic
Your Answer
Psychographic , Demographic , Geographic
Select The Blank
Question
________ is a broad plan of action for using an organisation's resources to accomplish a objective
Correct Answer
Strategy
Your Answer
Strategy
True/False
Question
High level of public scrutiny tends to make Govt. decisions slow.
Correct Answer
True
Your Answer
True
True/False
Question
Changes in company structure also necessitates changes in the systems in various degrees
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
After the new product has passed the conceptual stages it becomes more concrete in which stages?
Correct Answer
Test marketing , Commercialisation , Product development
Your Answer
Test marketing , Commercialisation , Product development
Multiple Choice Single Answer
Question
What factors constitute natural environment?
Correct Answer
Natural resources
Your Answer
Corporate affairs
True/False
Question
The greater the number of substitutes for a product, the less price elastic is its demand.
Correct Answer
False
Your Answer
True
Select The Blank
Question
________ can price it's product without any regard to competitor.
Correct Answer
Pure monopolist
Your Answer
Monopolist
True/False
Question
The super structure indicates ways in which company's tasks are integrated or coordinated
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
Factors affecting demand of a product?
Correct Answer
Population , Increase in buying power
Your Answer
Population , Increase in buying power
Multiple Choice Multiple Answer
Question
Socio-cultural environment consists of
Correct Answer
Social class , Culture
Your Answer
Culture , Government policy
Select The Blank
Question
________ is a part of the company that has a separate mission and objectives
Correct Answer
SBU
Your Answer
SBU
Multiple Choice Single Answer
Question
This involves developing two or more market strategies for two or more market segments
Correct Answer
Multi-segmentation
Your Answer
Concentration
Multiple Choice Single Answer
Question
It is that element of a plan that specifies what is to be accomplished
Correct Answer
Objectives
Your Answer
Planning
Multiple Choice Multiple Answer
Question
These products move through short channels:
Correct Answer
Eggs, Bread , Clothing , Cement
Your Answer
Cement
Multiple Choice Single Answer
Question
What is Recurrent data?
Correct Answer
Routinely collected data
Your Answer
Generated from within the firm
Multiple Choice Single Answer
Question
The tool used for future decision making in 'True Ambiguity' scenario is
Correct Answer
Non-linear dynamic model
Your Answer
Option valuation model
Multiple Choice Single Answer
Question
It refers to the effect price changes have on quantity demanded of a product and the firm's sales revenue.
Correct Answer
Demand elasticity
Your Answer
Law of demand
Multiple Choice Multiple Answer
Question
The tangible inputs in a business are
Correct Answer
Capital , Machine , Time
Your Answer
Technology , Machine , Time
Multiple Choice Single Answer
Question
Mr "X" has recently been chucked out from his job and is now searching for a new one.His unemployment is called
Correct Answer
Functional
Your Answer
Structural
True/False
Question
Executive judgement technique may be used to supplement other techniques
Correct Answer
True
Your Answer
False
Multiple Choice Multiple Answer
Question
Learning consists of
Correct Answer
Cues, Drives, Response
Your Answer
Cues, Drives, Discrimination
Multiple Choice Multiple Answer
Question
What is break down approach
Correct Answer
Sales potential varies with country's general level of economic activity, Market and sales potential is based on economic forecast, Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales
Your Answer
Market and sales potential is based on economic forecast, Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales, Economic forecasts are available from industry trade associations