Marketing Management - 9

Match The Following
Question
Correct Answer
Your Answer
This refers to the number of product items within each product line.
Product depth
Product depth
This includes all product item's a company offers.
Product mix
Product mix
This is a group of products that are related.
Product line.
Product line.
This is the total number of product lines.
Product breadth
Product breadth
Select The Blank
Question
________ is seen as an integral process that converts materials into goods
Correct Answer
Systems
Your Answer
Statistical quality control
Multiple Choice Single Answer
Question
Consumerism emerged in which era of Marketing?
Correct Answer
Sales
Your Answer
Marketing
Select The Blank
Question
________ is a bundle of physical, chemical and/or intangible attributes that has the potential of satisfying customer wants.
Correct Answer
Product
Your Answer
Product mix
Multiple Choice Multiple Answer
Question
When is demand inelastic?
Correct Answer
Price cut causes revenue to decrease , Price rise causes revenue to increase
Your Answer
Price cut causes revenue to decrease
Multiple Choice Multiple Answer
Question
Forecasting methods for existing products are
Correct Answer
Simple trend analysis , Time series analysis , Correlation method
Your Answer
Simple trend analysis , Correlation method
Multiple Choice Single Answer
Question
A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer
Diet coke
Your Answer
Diet coke
Multiple Choice Multiple Answer
Question
What is Marginal cost?
Correct Answer
The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue
Your Answer
The additional cost of each unit of product , It is useful for new products
Multiple Choice Single Answer
Question
Marketer tries to seek what kind of response from the other party?
Correct Answer
Behavioural
Your Answer
Tangible
Multiple Choice Single Answer
Question
Pricing that enables sales people to tailor their prices to a prospect's situation is called
Correct Answer
Price shading
Your Answer
Competitive bidding
Multiple Choice Single Answer
Question
It is the process of identifying smaller markets within a larger market.
Correct Answer
Segmentation
Your Answer
Segmentation
Multiple Choice Single Answer
Question
An example of Want is :
Correct Answer
Continental food
Your Answer
Safety
Multiple Choice Single Answer
Question
Production creates which type of utility
Correct Answer
Form
Your Answer
Time
Multiple Choice Single Answer
Question
In which phase of production era, the producer and consumer are the same ?
Correct Answer
Subsistence
Your Answer
Made to order
Multiple Choice Single Answer
Question
The producer works closely with middlemen to ensure total satisfaction of the buyer.
Correct Answer
Indirect channel
Your Answer
Vertical dimension
Multiple Choice Multiple Answer
Question
Characteristics of mass market strategy are :
Correct Answer
One market mix for target market , One distribution and promotion strategy
Your Answer
One market mix for target market , Inventory and distribution costs are high
Select The Blank
Question
The factor of satisfaction and ________ motives are consistent in society
Correct Answer
Profit
Your Answer
Exchange
True/False
Question
Correlation methods is also used to supplement other techniques.
Correct Answer
False
Your Answer
True
Multiple Choice Multiple Answer
Question
Trade promotions include
Correct Answer
Push money allowance , Promotional allowance
Your Answer
Push money allowance , Promotional allowance
Multiple Choice Single Answer
Question
Who provides time and place utility?
Correct Answer
Intermediary
Your Answer
Manufacturer
Multiple Choice Single Answer
Question
The greatest amount of satisfaction comes from which utility
Correct Answer
Possession
Your Answer
Possession
Select The Blank
Question
________ eliminates the risk of losing customer's goodwill
Correct Answer
One price policy
Your Answer
One price policy
Multiple Choice Multiple Answer
Question
Learning consists of
Correct Answer
Cues , Drives , Response
Your Answer
Cues , Drives , Response
Multiple Choice Multiple Answer
Question
Limitations of Traditional cost accounting are
Correct Answer
Assumes factory as an isolated entity , It measures only the cost of producing
Your Answer
It measures only the cost of producing , It uses time as a unit of measure , Savings are in terms of time saved
True/False
Question
Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups.
Correct Answer
False
Your Answer
True
Multiple Choice Multiple Answer
Question
Marketing channels for consumer products is longer because
Correct Answer
Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.
Your Answer
Number of consumers are more , Consumers are geographically concentrated , Consumers buy smaller quantities
Select The Blank
Question
In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the same time
Correct Answer
Variable
Your Answer
Variable
True/False
Question
The hypothesis may prove to be either right or wrong
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
Ways to make people do trial purchases?
Correct Answer
Coupon offers , Discounts , Samples
Your Answer
Coupon offers , Samples
Select The Blank
Question
Customers are brand,style and type conscious when buying ________ products.
Correct Answer
Special
Your Answer
Convenience
Select The Blank
Question
________ exists when a few large independent firm accounts for bulk of an industry's sales.
Correct Answer
Oligopoly
Your Answer
Oligopoly
True/False
Question
MIS provides marketers with the right amount and type of information in a timely fashion.
Correct Answer
True
Your Answer
True
Select The Blank
Question
________ occurs when people inspite of being qualified and experienced and trained have to settle for a low level job.
Correct Answer
Underemployment
Your Answer
Underemployment
Multiple Choice Single Answer
Question
This distribution limits intermediaries to one per given territory.
Correct Answer
Exclusive
Your Answer
Exclusive
True/False
Question
Consumer needs are matched with the company capabilities and goals in marketing process.
Correct Answer
True
Your Answer
True
Select The Blank
Question
________ allowance is used to communicate about the values of the product and special event
Correct Answer
Promotion
Your Answer
Promotion
Select The Blank
Question
________ research involves using past experiences to find solutions to marketing problems
Correct Answer
Historical
Your Answer
Historical
True/False
Question
A company's pricing objectives are influenced by time and circumstances
Correct Answer
True
Your Answer
False
True/False
Question
Storage helps firms balance supply and demand.
Correct Answer
True
Your Answer
True
Match The Following
Question
Correct Answer
Your Answer
Feedback
Communication from receiver to sender
Communication from receiver to sender
Encoding
Putting meaning to symbols conveyed as messages
Putting meaning to symbols conveyed as messages
Decoding
Interpreting the message by receiver
Consumers are selective in choosing messages they receive
Noise
It interferes with communication process
It interferes with communication process
Multiple Choice Single Answer
Question
Product classification is based on
Correct Answer
Buyer behaviour
Your Answer
Buyer behaviour
Multiple Choice Single Answer
Question
Doctor's services in an emergency are called which type of products?
Correct Answer
Unsought
Your Answer
Speciality
Multiple Choice Single Answer
Question
Marketing arises from ?
Correct Answer
Exchange
Your Answer
Exchange
True/False
Question
Changes in company structure also necessitates changes in the systems in various degrees
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
The reseller's assortment influences it's
Correct Answer
Marketing mix , Customer mix , Supplier mix
Your Answer
Marketing mix , Customer mix