International Marketing - 1

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The Blank
Question Certain people may have negative attitudes towards a certain country & it's products, called ________ which affects demand.
Correct Answer Social & cultural factor
Your Answer Social & cultural factor

Match The Following
Question Correct Answer Your Answer

Company provides engineering & construction services and other additional services Turnkey construction contracts Turnkey construction contracts

Company undertakes the day to day management of enterprise in target country Management contracts Management contracts

Franchisee carries on a business under franchisor's trade name International franchising International franchising

To get production to it's own specification from manufacturer Contract manufacturer Contract manufacturer


True/False
Question In marginal cost pricing for export, competition in foreign markets requires quotation of a lower price
Correct Answer True
Your Answer True

Select The Blank
Question This question is based on the case study "Chow Flowers Co. Ltd.". The largest importer was ________.
Correct Answer United States
Your Answer United States

True/False
Question "Selling, advertising and distribution" are included in export marketing.
Correct Answer False
Your Answer False

True/False
Question In executive summary, a description of the management problem, the possible reasons for the problem, and the decision alternatives are studied.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question What are the necessary things for good questionnaire?
Correct Answer Avoiding irrelevant information , Making it easy
Your Answer Avoiding irrelevant information , Making it easy

Multiple Choice Single Answer
Question What can political factor do in market access?
Correct Answer The politics of international relations can play a role in creating or eliminating tariff barriers
Your Answer The politics of international relations can play a role in creating or eliminating tariff barriers

Select The Blank
Question Payment of commission to overseas agents is allowed either by remitting the amount or by ________
Correct Answer Deducting it from the invoice value
Your Answer Deducting it from the invoice value

Multiple Choice Multiple Answer
Question How should the product for indirect exporting be?
Correct Answer Consumer products , Non-technical product
Your Answer Non-technical product , Consumer products

True/False
Question In social & cultural factors, the researcher must consider the employment level & distribution of income.
Correct Answer False
Your Answer False

Multiple Choice Single Answer
Question What is the meaning of "Standing in the Market" in indirect exporting?
Correct Answer To gain credibility in the market if a known distributor can be persuaded to handle the product by manufacturer
Your Answer To gain credibility in the market if a known distributor can be persuaded to handle the product by manufacturer

Multiple Choice Single Answer
Question In product planning for exports, depth signifies
Correct Answer Variation of particular item
Your Answer Variation of particular item

Multiple Choice Single Answer
Question What are the reasons of entry in foreign market?
Correct Answer Recession in the domestic market
Your Answer Recession in the domestic market

Multiple Choice Multiple Answer
Question What are the advantages of direct exporting?
Correct Answer Greater control over foreign marketing plan , Quicker information feedbacks on markets, competition
Your Answer Greater control over foreign marketing plan , Quicker information feedbacks on markets, competition

Multiple Choice Single Answer
Question What does cost approach involve?
Correct Answer Firstly computing all relevant cost, then adding a desired profit to arrive at the price
Your Answer Firstly computing all relevant cost, then adding a desired profit to arrive at the price

True/False
Question In marginal cost pricing, fixed costs are recovered from the international market
Correct Answer False
Your Answer False

Multiple Choice Single Answer
Question Who does benefit the most by doing advertising in international market?
Correct Answer Multinational corporation through their own subsidiaries in several markets
Your Answer Multinational corporation through their own subsidiaries in several markets

Multiple Choice Multiple Answer
Question What are the elements of research approach?
Correct Answer Data collection method , Sample selection procedure
Your Answer Data collection method , Sample selection procedure

True/False
Question Economic dimensions include communication, channel network
Correct Answer False
Your Answer False

Multiple Choice Single Answer
Question Under what circumstance is unified advertising policy possible?
Correct Answer Custom, culture and demand are same
Your Answer Custom, culture and demand are same

True/False
Question In geocentric orientation, companies view different regions as different markets.
Correct Answer False
Your Answer False

Select The Blank
Question ________, advertising, sales promotion influence customer
Correct Answer Publicity
Your Answer Publicity

Multiple Choice Multiple Answer
Question This question is based on the case study "Oriental Silk Pvt. Ltd.". What were the options Mr.Patnaik had to operate in the US market?
Correct Answer Opening a branch office , A subsidiary company
Your Answer Domestic agents , Opening a branch office , A subsidiary company

Multiple Choice Single Answer
Question Which of the following is contractual entry mode?
Correct Answer Franchising
Your Answer Franchising

Multiple Choice Multiple Answer
Question What are the necessary things of reliability & capability in selection of right supplier?
Correct Answer Quality of product , Price of the product
Your Answer Quality of product , Price of the product

Select The Blank
Question ________ banks also have good deal of information on commercial agents in various countries.
Correct Answer International Merchant
Your Answer International Merchant

Multiple Choice Single Answer
Question What is the factor that is in favour of selling directly in foreign market?
Correct Answer The exporting company will have direct control over the marketing operations
Your Answer The exporting company will have direct control over the marketing operations

Multiple Choice Multiple Answer
Question What are the principle ways of quoting export prices?
Correct Answer Free on board , Cost insurance & freight
Your Answer Charged FAS , Free on board , Cost insurance & freight

Multiple Choice Multiple Answer
Question What are the special schemes of ECGC?
Correct Answer Packing credit guarantee , Post-shipment credit guarantee
Your Answer Packing credit guarantee , Post-shipment credit guarantee

True/False
Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental Silk had adopted systematic & modern office practices and was positively inclined towards professional & management styles.
Correct Answer True
Your Answer True

Select The Blank
Question Literature search is also called ________.
Correct Answer Desk research
Your Answer Desk research

Match The Following
Question Correct Answer Your Answer

Indirect exporting Home-based merchant Home-based merchant

Business dimensions Channel network Channel network

Legal dimensions Copyright Copyright

Licensing arrangement Use of patent Use of patent


Multiple Choice Multiple Answer
Question How does the customer know about the product & is influenced to buy it?
Correct Answer Publicity , Advertising , Sales promotion
Your Answer Publicity , Advertising , Sales promotion

Select The Blank
Question ________ is important aspect of international physical distribution.
Correct Answer Warehousing
Your Answer Warehousing

Select The Blank
Question In direct export channel, the product is ________.
Correct Answer Technical product
Your Answer Technical product

True/False
Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental preferred to conduct sales in the US market through agents.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question What are the benefits of participation in trade fair?
Correct Answer To get to know about competition , To know about the extent of product adaption
Your Answer To get to know about competition , To know about the extent of product adaption

Multiple Choice Single Answer
Question Which of the following is limitation of indirect method of exporting?
Correct Answer The manufacturer gives up control over the marketing of it's products to another firm
Your Answer The manufacturer gives up control over the marketing of it's products to another firm

True/False
Question Major benefits of standardization includes less distribution cost of standardization.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question Which of the following are popular modes of entry in foreign market?
Correct Answer Coproduction agreements , Joint venture
Your Answer Coproduction agreements , Joint venture

Select The Blank
Question ________ can affect the competitiveness of researcher's product against products made within the market.
Correct Answer Tariffs
Your Answer Tariffs

Select The Blank
Question How much of a product people can buy, and which products they choose to buy are obviously influenced by ________.
Correct Answer Their purchasing power
Your Answer Their purchasing power

Multiple Choice Single Answer
Question This question is based on the case study 'AB Enterprises'. What is the problem in adapting AB Enterprises product in the market?
Correct Answer Novelty is lost due to ethnic character in AB Enterprises
Your Answer Novelty is lost due to ethnic character in AB Enterprises

Multiple Choice Single Answer
Question What does market approach focus on?
Correct Answer Pricing from the viewpoint of the customer
Your Answer Pricing from the viewpoint of the customer

Select The Blank
Question In case of ________ , the manufacturer retains control over marketing strategy, particular pricing, positioning & advertising.
Correct Answer Cooperative exporter
Your Answer Cooperative exporter

Multiple Choice Multiple Answer
Question What is the nature of direct export market?
Correct Answer Concentrated , Large potential sale
Your Answer Concentrated , Large potential sale