International Marketing - 2

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The Blank
Question The basic advantage of having an agent in the export market is ________.
Correct Answer He is knowledgeable of the marketing condition
Your Answer He is knowledgeable of the marketing condition

Multiple Choice Multiple Answer
Question How does the customer know about the product & is influenced to buy it?
Correct Answer Publicity , Advertising , Sales promotion
Your Answer Publicity , Advertising , Sales promotion

Multiple Choice Single Answer
Question Which of the following is not included in foreign environment?
Correct Answer Local dimension
Your Answer Local dimension

Multiple Choice Single Answer
Question Why should a market researcher check a country's import tariffs when he is investigating it as an export market?
Correct Answer It can affect the competitiveness of product against products made within the market
Your Answer It can affect the competitiveness of product against products made within the market

Multiple Choice Multiple Answer
Question This question is based on the case study "Oriental Silk Pvt. Ltd.". What are the distribution channels used for imports of silk products into USA market?
Correct Answer Merchant intermediaries , Departmental stores
Your Answer Merchant intermediaries , Departmental stores

True/False
Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental entered the US market in 1970 with a moderate export of Rs.20 million.
Correct Answer False
Your Answer False

Match The Following
Question Correct Answer Your Answer

Indirect exporting Home-based merchant Copyright

Business dimensions Channel network Channel network

Legal dimensions Copyright Use of patent

Licensing arrangement Use of patent Home-based merchant


Multiple Choice Single Answer
Question What is important to take pricing decision?
Correct Answer Competition
Your Answer Competition

Select The Blank
Question In ________, the firm faces only one set of customers.
Correct Answer Domestic marketing
Your Answer Domestic marketing

Multiple Choice Multiple Answer
Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental was an active member of some councils, which are those?
Correct Answer Apparel Export Promotion Council , Woolen Export Promotion Council
Your Answer Apparel Export Promotion Council , Woolen Export Promotion Council

Multiple Choice Single Answer
Question This question is based on the case study 'AB Enterprises'. What is the problem in adapting AB Enterprises product in the market?
Correct Answer Novelty is lost due to ethnic character in AB Enterprises
Your Answer Novelty is lost due to ethnic character in AB Enterprises

Multiple Choice Multiple Answer
Question What are the important infrastructure factors in evaluating production site?
Correct Answer Industrial site , Transportation & communication
Your Answer Industrial site , Transportation & communication

Multiple Choice Multiple Answer
Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Which are the two years the imports of silk fabrics from Japan by USA was almost same?
Correct Answer 1982 , 1983
Your Answer 1982 , 1983

Select The Blank
Question ________dimensions include customs and practices
Correct Answer Business
Your Answer Business

Multiple Choice Multiple Answer
Question What is the nature of direct export market?
Correct Answer Concentrated , Large potential sale
Your Answer Concentrated , Large potential sale

Multiple Choice Single Answer
Question What does product-mix decision include?
Correct Answer Packaging
Your Answer Packaging

Multiple Choice Multiple Answer
Question What are the internal sources of information?
Correct Answer Sales record , Correspondence from salesmen
Your Answer Sales record , Correspondence from salesmen

True/False
Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Mr.Patnaik felt that it was high time that he appraises his agents' performance relating to the vast & expanding US market.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question This question is based on the case study "Oriental Silk Pvt. Ltd.". What were the options Mr.Patnaik had to operate in the US market?
Correct Answer Opening a branch office , A subsidiary company
Your Answer Opening a branch office , A subsidiary company

Select The Blank
Question In indirect export channel, the market is ________.
Correct Answer Dispersed
Your Answer Dispersed

True/False
Question Strategies suggested in the Medium Term Export Plan include product-market penetration strategy for existing products, product-market, diversification for new products & new markets.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question Why is packaging so important for product planning?
Correct Answer As it enhances protection , As it gives shelf life for a product
Your Answer As it enhances protection , As it gives shelf life for a product

True/False
Question If foreign retailers are used, the products in question are industrial products rather than consumer products.
Correct Answer False
Your Answer True

Multiple Choice Multiple Answer
Question How is the nature of international strategy?
Correct Answer Depends on company's objectives , Varies from country to country
Your Answer Depends on company's objectives , Varies from country to country

Select The Blank
Question "make site booking" is a point of checklist of ________
Correct Answer Before the fair
Your Answer Before the fair

Multiple Choice Single Answer
Question What marketing technique is used to know international marketing need?
Correct Answer Marketing information & research
Your Answer Marketing information & research

Multiple Choice Multiple Answer
Question What are the benefits of participation in trade fair?
Correct Answer To get to know about competition , To know about the extent of product adaption
Your Answer To get to know about competition , To know about the extent of product adaption

Select The Blank
Question Experience survey, which is also called as ________.
Correct Answer Key informant survey
Your Answer Key informant survey

Multiple Choice Single Answer
Question What is a foreign agent?
Correct Answer Independent middleman
Your Answer Independent middleman

Multiple Choice Single Answer
Question What does political environment include?
Correct Answer Legal dimension
Your Answer Legal dimension

Match The Following
Question Correct Answer Your Answer

External factor Competitive profile Competitive profile

Ethnocentric orientation Overseas operation conducted from home country Overseas operation conducted from home country

Polycentric orientation Each market is unique Each market is unique

Target market Marketing strategy Marketing strategy


True/False
Question In marginal cost pricing for export, competition in foreign markets requires quotation of a lower price
Correct Answer True
Your Answer True

True/False
Question Policies or regulations regarding quality control & inspection vary considerably between nations.
Correct Answer True
Your Answer True

Select The Blank
Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental Silk Private Limited, is a ________ unit, was one of the leading Indian manufacturers & exporters of silk fabrics & made-ups
Correct Answer 100% export oriented
Your Answer 100% export oriented

Select The Blank
Question This question is based on the case study "Oriental Silk Pvt. Ltd.". The bulk of the trade was handled by ________
Correct Answer Central buying organizations
Your Answer Foreign agents

True/False
Question If business is variable, the company will choose the purchasing or subcontracting alternatives.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question What is the meaning of offshore purchasing?
Correct Answer Relationship between independent buyer & seller for exchange of good for money
Your Answer Relationship between independent buyer & seller for exchange of good for money

Select The Blank
Question Many companies modify their products/promotion strategies to suit ________ of the population of the different countries.
Correct Answer Tastes & preferences
Your Answer Tastes & preferences

True/False
Question Companies with smaller needs, an independent supplier will be less active.
Correct Answer False
Your Answer False

True/False
Question Catalogues contain a list of all competitors with product details.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question What is correct according to geocentric orientation?
Correct Answer Companies view the entire world as a single market , Uniform inventory management & training
Your Answer Companies view the entire world as a single market , Uniform inventory management & training

True/False
Question The area of change relates to product adaption requires upgradation of technology and huge investment in brands.
Correct Answer True
Your Answer True

Select The Blank
Question This question is based on the case study "Chow Flowers Co. Ltd.". ________ was Thailand's second largest export market for artificial flowers, mostly polyester or hand-wrapped.
Correct Answer Canada
Your Answer Canada

Multiple Choice Single Answer
Question What are the similarities between domestic & international marketing?
Correct Answer Satisfying consumers need
Your Answer Satisfying consumers need

Multiple Choice Single Answer
Question What is the need of marketing research for export-import trade?
Correct Answer To reduce the distance between an exporter & his customers in terms of marketing
Your Answer To reduce the distance between an exporter & his customers in terms of marketing

Multiple Choice Single Answer
Question What is the avenue of entry into foreign markets?
Correct Answer Contract manufacturing
Your Answer Contract manufacturing

Multiple Choice Single Answer
Question What is the principal functional division of ministry of commerce & industry?
Correct Answer Export Industries Division
Your Answer Export Industries Division